Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
Specialised Whisky Retailer Spirits By Post
Malt Marketing Introduces Premium Specialised Whisky Retailer Spirits By Post
As online whisky sales continue to shape the way premium whisky is bought and sold online, Malt Marketing introduces a specialised retailer that offers among the finest selection of whisky available to purchase online today. Scotland based Spirits By Post provide a first class online shopping experience with an extensive array of spirits and premium whisky to choose from.
Priding themselves in being “purveyors of the world’s finest whisky”, Spirits By Post also offer sampling experiences and whisky tastings from their base in Kirkcaldy.
Whilst offering the chance to buy many of the worlds harder to find whiskies, they also buy whisky offering collectors a seamless buying and selling experience. Indeed they are best placed to match buyers with sellers and their international online appeal only helps to ensure that the best and most competitive prices are achieved.
So whether you are looking to add to your existing drinks cabinet, buy that special gift for someone or even sell part or all of your personal collection, Spirits By Post offer an excellent online service helping ensure your experience is as memorable and straightforward as possible.
Whisky News From Benromach
Benromach’s Visitor Attraction Manager is Voted Best in The World
Benromach Distillery is celebrating success at the prestigious Global Whisky Icons Awards with Susan Colville winning the coveted title of Visitor Attraction Manager of the Year.
Announced in a ceremony in London’s Honourable Artillery Company last night (28th March 2019), the awards, which are organised by Whisky Magazine, pay tribute to the expertise that is poured into every bottle of whisky made around the world. Only those working in the industry can nominate an individual or brand, with the final winners chosen by a panel of expert judges.
Susan Colville, Brand Home Manager, was recognised for the outstanding contribution she makes to the many thousands that visit Benromach Distillery each year. After winning the title of Visitor Attraction Manager of the Year in the Icons of Whisky Scotland finals in December 2018, Susan went forward to the global finals, competing against attraction managers from regional finals held around the world.
Susan Colville said: “I’m incredibly proud to have received this award following an incredible few years of development for Benromach. Our visitor numbers have grown significantly year on year and, following our successful 20th Anniversary celebrations during 2018, we are looking forward to continuing to share Benromach’s fascinating story with visitors from around the world.
‘’Benromach is one of the few distilleries left in Scotland where every whisky is crafted by hand with our distillers using all their senses to guide the process. This gives every visitor to the distillery an incredibly warm, up-close and personal tour. This award recognises our whole team’s endeavours to showcase our distillery and our national drink on a global stage.’’
Keith Cruickshank, Benromach’s Distillery Manager, said: “Susan thoroughly deserves this award and it is particularly special as it is chosen by those working in the industry alongside a panel of whisky experts. We are looking forward to another busy summer season at the visitor centre and are proud to have Susan’s expertise and industry knowledge at the helm.”
In 2018, Susan was made a Keeper of the Quaich, joining the international and select society which recognises those who have shown outstanding commitment to the Scotch whisky industry.
Whisky News From The House of Suntory
The House of Suntory and Nobu Hotel London Shoreditch Announce Partnership to Mark the Start of Sakura Season
The House of Suntory and Nobu Hotel London Shoreditch have announced their partnership this springtime to celebrate the annual bloom of the Japanese Cherry Blossom, or Sakura, transforming the bar terrace into a tranquil city escape.
Launching on Friday 5th April, Hanami will showcase contemporary Japanese craftsmanship with a menu of exclusive cocktails, bespoke dishes and Afternoon Tea.
Inspired by the ancient practice of dining beneath the blossoming Sakura, Hanami will bring together the two globally recognised luxury brands in celebration of the artistry of modern Japan at the heart of both companies. Hanami will bring the spirit of this tradition to London, inviting guests to step through London’s newest Nobu restaurant into an oasis of calm inspired by Sakura’s distinctive pink foliage, with aromatic scent diffusers adding to the sensory experience.
The bar team at Nobu Hotel London Shoreditch, led by Beverage Manager Wilfried Rique, have worked closely with The House of Suntory to create an exciting original menu inspired by their unique range of premium Japanese Craft Spirits –Toki and Chita Whisky, Roku Gin and the newly-launched Haku Vodka.
Created from Japanese ingredients by the master artisans at the House of Suntory, the range of premium liquids embody Suntory founder Shinjiro Torii’s philosophy of monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality.
Showcasing a creative range of Japanese ingredients, teas and housemade infusions, the menu of seven bespoke cocktails will draw on a range of inspirations and is split into two sections: JAPANESE”MATIC” and HIGHBALLS.
The menu at Hanami will offer a selection of distinctive new dishes inspired by the creativity and vibrancy of the local area, alongside Nobu-Style bar snacks and world class sushi.
As part of The House of Suntory’s ongoing partnership with the renowned Japanese ink painting artist, OhGushi will be creating a bespoke art installation exclusively for the partnership. OhGushi will work with ink and water to create a free-hand design inspired by the elegance of Roku Gin and the urban landscape of Nobu Hotel London Shoreditch’s surroundings. The piece will be on display throughout April and May.
Nick Temperley, GM at Edrington-Beam Suntory, says “The House of Suntory is proud to partner with Nobu London to showcase the best of our Japanese Craft Spirits portfolio. We hope that customers will love the new cocktail menu created by The House of Suntory and the talented Wilfried Rique at Nobu. We also look forward to welcoming OhGushi to London for the partnership to capture our premium gin, Roku, and the spirit of Sakura season with his skilled and unique artistry”.
The House of Suntory presents Hanami at Nobu Hotel London Shoreditch will open to the public on Friday 5th April until Sunday 2nd June
Highland Park With a TWISTED TATTOO
Highland Park Announces New Whisky TWISTED TATTOO
Monday 25th March 2019: Highland Park today announces the launch of 16-Year-Old single malt whisky Twisted Tattoo, the first expression from the Orkney-based distillery to combine whisky matured in rioja seasoned wine casks and first fill bourbons casks.
A rich and full-bodied whisky with notes of light heather peat and soft red fruits, the inspiration for Twisted Tattoo comes from Orkney’s Norse ancestry and the Viking legend of the Midgard Serpent which grew so large it twisted around the earth to bite its own tail.
To bring this mythology to life on the bottle, Highland Park has partnered with renowned Danish tattoo artist Colin Dale, who specialises in the ancient art of dot-work tattooing – a freestyled, non-electric tattoo technique – to create Twisted Tattoo’s striking design.
Dale’s research has helped to reintroduce the lost tattooing techniques of the Nordic, Native American and Inuit cultures. His studio, Skin & Bone, uses both traditional and modern techniques to tell stories on skin.
With an ABV of 46.7%, Twisted Tattoo is available exclusively from The Whisky Shop. RRP £80.
Chris Anderson, head of Edrington brands at Edrington-Beam Suntory UK, said: “Highland Park is incredibly proud of its Orcadian routes, which is why so many of our whiskies celebrate our home – and Twisted Tattoo is no different.
“Highland Park is innately Nordic and we want to pay homage to this through the launch of our latest whisky and partnership, which brings liquid and art together.”
Jason Craig, global brand director, Highland Park, said: “For us, Colin Dale was an ideal choice as a creative partner. He is the perfect example of a modern-day Viking Soul and our partnership show off the similarities between our crafts.
“Tattoos are emotionally important and tell stories on the skin, much like our whisky tells the tales of our Orkney islands’ ancestry. Both arts can be traced back hundreds of years with the traditional skills still playing a key role in the tattooing and whisky making process today.”
