Luxury single malt whisky, The Macallan, distributed by Maxxium UK has reported strong sampling figures after returning to London’s leading art and design show, designjunction, for the second consecutive year.
Set against the stunning backdrop of a former postal office in New Oxford Street, the critically acclaimed show boasted a powerful line-up of notorious international brands, cutting-edge labels, pop-up shops, large-scale installations, eateries, flash factories, seminars and screenings, presented across three floors of the impressive 120,000 sq ft venue.
Visitors to The Macallan experience were treated to a tasting of Gold, Amber, Sienna and Ruby from The 1824 Series, which were displayed in a specially commissioned sculpture by John Galvin, produced using wood from The Macallan casks.
Over the five day event, 18 – 22 September, The Macallan sampled over 4,000 drams of the 1824 Series and 6,000 cocktails created with Macallan Gold on press preview and opening night.
As well as sampling The 1824 Series, guests could also view photography from the winners of The Macallan’s Masters of Photography ‘The Last Word’ competition, which was launched in celebration of The Macallan’s third Masters of Photography Series, a collaboration with the world’s most famous photographer, Annie Leibovitz.
The Macallan M, an exquisite creation born of a collaboration between three masters: The Macallan, Fabien Baron & Lalique, was also showcased along with exclusive sketches by creative director Fabien Baron and video footage of the making of The Macallan M.
Peter Sandstrom, Marketing Director at Maxxium UK Ltd, commented: “As a single malt that prides itself on quality craftsmanship, design and innovation, it was fitting to return to the most important global meeting point of The London Design Festival. We were able to sample our new range, The 1824 Series, and engage with an audience who appreciate The Macallan’s provenance and luxury credentials.”
Malt Marketing offers the opportunity for the world’s finest whisky shops and bars not to mention events to be directly introduced to visitors of www.maltmarketing.com Utilising both Facebook and Twitter along with the Malt Marketing app, we look to bring the passionate whisky consumer closer to the very best establishments and experiences around today. Let us help you market and promote your business by contacting us as: email@example.com
The Famous Collaboration by The Famous Grouse premiers today, Tuesday 1st October, in the reveal of a dramatic and ground breaking kinetic sculpture in London.
Containing more than 51,204 characters which have been laser cut, by the world’s fastest laser cutting machine, the sculpture brings to life the aspirations and ideals of fame from people around the world who were asked to answer the question: “What would you like to be famous for”.
This unique collaborative project, which was launched globally by The Famous Grouse in August, has seen over twenty countries participate, resulting in thousands of responses from the evocative to the humorous. Entries have come from as far and wide as Taiwan, Russia, Turkey, Canada, Greece, Belgium and Great Britain, to name just a few.
From the thousands of submissions received, only 1,542 were selected to reflect the diverse range of answers about fame, which included: discovering life on another planet, becoming the first one to savour whisky on the moon and getting equal rights for all people. From secret dreams, lifelong ambitions to those that just want to be known for being good to mankind, the answers show the truly diverse realities of people’s views of fame globally.
The sculpture has been made by some of the world’s leading artists. Led by Marshmallow Laser Feast in conjunction with Studio Roso on the design of the sculpture and with Ruairi Glynn on the kinetic and lighting elements, the total team consisted of 34 engineers and digital specialists.
The sculpture is just over 5m high and just under 5m wide at the widest point, weighs around 300 kilos and consists of more than 62 copper-plated strips forming a giant spiral. Using specialist lighting and a robotic arm, which sits at the heart of the structure, the laser cut words are projected dramatically onto all the surrounding walls and surfaces.
The vast sculpture is suspended from the ceiling allowing viewers to stand underneath and experience both the inside and outside reflections. The robotic arm, which sits at the centre, can also be controlled remotely by viewers when standing underneath the sculpture – bringing the sculpture truly to life.
According to Barney Steel from Marshmallow Laser Feast: “The whisky making process provided a rich source of inspiration for all aspects of the sculpture; the rings around whisky barrels inspired the strips of copper, the pot stills inspired the shape, size and style and the liquid vortex created when you swirl whisky in a glass for nosing and tasting inspired the lighting effect.”
Asanka De Silva, Global Brand Controller for The Famous Grouse, said:
“As a brand that earned the right to be famous since 1905, now 108 years on, we wanted to discover what being famous means to people today. It’s been fascinating to see the wide range of answers from around the world and bringing them to life in such a unique way.
“This year’s sculpture is just the start of a new journey for The Famous Grouse brand as we bring to life the power of collaboration which is an everyday part of our life in making a truly famous whisky. We have many ideas about how we might do this and so who knows what we might achieve next year.”
The unique collaboration of artistic and technology teams has allowed for a truly inspirational sculptural concept. The invitation to ‘Be Part of Something Famous’ will continue to live on www.somethingfamous.com. After its reveal today, the sculpture will return to Scotland where we aim to share it with future generations.
For further information please contact Megan Davidson/Ruth Minto at The BIG Partnership on 0131 557 5252 or email firstname.lastname@example.org.
Situated close to St Giles Cathedral and a stone throw from the Edinburgh City Chambers The Royal McGregor Whisky Bar & Restaurant is a charming, family run establishment on Edinburgh’s famous Royal Mile. Our passion is Whisky, Cask Ale and the best of Scotland’s larder, which has earned us an excellent reputation amongst locals and tourists alike.
With an expertly compiled list of over 80 of Scotland’s finest malt whiskies, we have something for the novice and the connoisseur to savour. Whisky flights are available over the bar as well as ‘Whisky Tastings’ with advance booking.
Our tastings are great events offering wonderful value, which we customise to your requirements ensuring you get the experience you want.
From parties of 2 -20 we can accommodate you for any occasion. Whisky with food? Our events are also available with tasting menus were we match the whisky to your chosen menu. In addition, if you want some extra knowledge thrown in, we can offer a host for your event who will hopefully inform and entertain you!
Highland Park single malt whisky, distributed by Maxxium UK, has forged a new partnership with one of the UK’s leading pub trade magazines, The Publican’s Morning Advertiser, by sponsoring an award category at their annual Top 50 Gastropub Awards 2014.
The bespoke package will see Highland Park sponsor the ‘Front of House Manager of the Year’ at the awards, which are now in their sixth year and known as the leading event for the premium end of the UK food-led pub trade.
The ‘Front of House Manager of the Year’ award recognises gastropub managers who are a vital part of their pub’s business success and help deliver excellent service. Highland Park will play a key role in the judging process and will present the award to the chosen manager at the awards ceremony on Monday, 27 January 2014 at Anglian Country Inns’ site Hermitage Road, in Hitchin, Hertfordshire.
Peter Sandstrom, marketing director, Maxxium UK on behalf of Highland Park commented: “The front of house manager is a pivotal role in any establishment and the drinks offering is central to this. As an award winning single malt whisky, we are excited to be sponsoring this category. We look forward to reviewing the entries and, ultimately, congratulating the winner.”
Made using only the finest ingredients, which are responsibly sourced and managed, Highland Park is made for people who understand and respect whisky and are ‘fans of flavour’. Promoting a passion for whisky and the importance of flavour, Highland Park helped create the Slow Food UK Chef Alliance, in partnership with Slow Food UK. The Slow Food UK Chef Alliance engages British chefs in actively championing small-scale producers and working within their communities to promote good quality local and sustainably produced food.
The closing date for entries is 17 October 2013 and the Top 50 list will be announced at the awards lunch on Monday 27 January 2014.
For more information please visit www.top50gastropubs.co.uk
To enter, please fill in the form available here.
Find out more about us at www.highlandpark.co.uk
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Please enjoy our brand responsibly. www.drinkaware.co.uk
About Highland Park Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts.
Highland Park has won a string of prestigious awards across its portfolio, most recently including ‘best new whisky release of the year 2009’ for its 40-year-old single malt and ‘best whisky in the world 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.
Five keystones contribute to making the Best Spirit in the World:
Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park single malt Scotch whisky.
Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park single malt Scotch whisky.
Cool maturation enhances the smooth character of Highland Park single malt Scotch whisky.
Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park single malt Scotch whisky.
Cask harmonisation ensures consistency and balance in Highland Park single malt Scotch whisky.
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