This November, the world’s number one bourbon is set to bring the magic of its famous Jim Beam distillery to the heart of London. On 21 and 22 November 2013, Jim Beam will transport bourbon-loving Londoners over the rolling hills of Kentucky and into the world-class Jim Beam Stillhouse which will stand, for two nights only, in The Old Truman Brewery on Brick Lane, London. For more details see Planet Whiskies
Single Malts Direct is an internationally renowned whisky retailer based in Speyside, the heart of malt whisky country. The team behind Single Malts Direct has been supplying scotch whisky products since 1967 and prides itself on offering the largest selection of whiskies from around the world, at the best prices available.
Single Malts Direct was recently ‘Highly Commended’ in Whisky Magazine’s Online Retailer of the Year award, and has won multiple awards for its own ‘Whiskies Of Scotland’ range of independent bottlings. Since its inception, Single Malts Direct has also added vodka, rum, port, Armagnac, gin, liqueur and brandy to its growing stock of products.
Single Malts Direct has been sending whiskies to happy customers all over the world online since the year 2001. The website has developed from humble beginnings stocking only a few hundred products to now stocking nearly 1000 products. The site is run by whisky enthusiasts who hold an unparalleled depth of knowledge on all things whisky.
As places to buy whisky go, Royal Mile Whiskies really has to be considered one of the best. Located in the heart of Edinburgh on the Royal Mile it can’t help but draw the attention of passers-by. With its wide open shop front and generous window display it really is a one stop shop for all things whisky. The traditional appearance of the shop blends in very well with this part of Edinburgh’s old town and on entering the interior is equally in-keeping with the shops conventional style.
The shop is very well staffed and just walking around you get the feeling that those working in the shop are as passionate about whisky as those in browsing the shelves. As well as an extensive range of malt, bended and grain whisky, Royal Mile Whiskies also have an assortment of other spirits from around the world including exotic rums, mystical looking liqueurs and premium vodkas. It really is hard to find an empty square foot in the shop that isn’t housing some intriguing rare concoction and the vast collection of whisky miniatures to choose from shouldn’t see anyone leave disappointed.
Laphroaig Single Malt Scotch Whisky, distributed by Maxxium UK, has reported strong sampling figures from the Coronation Festival, staged in the Gardens of Buckingham Palace to mark the 60th anniversary of the Queen’s Coronation.
The four-day event saw 60,000 visitors tour the Gardens of Buckingham Palace, as they enjoyed a unique showcase of British products, including the Royal Warrant holder and No.1 selling Islay single malt whisky, Laphroaig.
Providing over 14,000 samples, the Laphroaig stand offered visitors the chance to taste the brands signature 10 Year Old and vibrant Quarter Cask as well as purchase a bottle from Laphraoig’s full portfolio.
Laphroaig Distillery Manager, John Campbell also attended the Festival and treated an audience of 150 consumers to a nosing and tasting of Laphroaig 10 Year Old, Quarter Cask and 18 Year Old within the Food and Drink theatre.
Laphroaig became a Royal Warrant holder in 1994 when Prince Charles visited the distillery to personally bestow his Royal Coat of Arms on Laphroaig. The brand remains the only single malt whisky to have received this honour and today every bottle of Laphroaig proudly bears his coat of arms.
Peter Sandstrom, Marketing Director at Maxxium UK, commented: “We are very proud of Laphroaig’s Royal Warrant and the Queen’s Coronation marked the perfect occasion and platform to showcase Laphroaig’s portfolio, which allows us to grow the brands popularity and introduce new consumers to whisky. The numbers we have reached over the course of the four days are extremely encouraging and representative of the growth of Laphroaig fans around the world.”
Issued by The BIG Partnership on behalf of Laphroaig
For further information please contact: Sarah McDonald or Laura Hutchinson at The BIG Partnership on 0131 557 5252
Please enjoy our brand responsibly. www.drinkaware.co.uk
The third of Boisdales fantastic London whisky themed restaurants is Boisdale of Bishopsgate. Offering some of the finest cuisine in town and an array of whiskies that would leave many other bars dry at the mouth. Why not take a look for yourself…
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