The masterclass event is a celebration of this iconic bourbon and focuses on the precious liquid inside the bottle that so many have come to love.
The event marks the launch of a nationwide on-trade initiative, which will seek out all manner of treasures across the industry, with Maker’s Mark at the heart of the campaign.
The event will be led by Amanda Humphrey of mixxit, Maxxium UK’s expert training team. Amanda, alongside well-known bartenders who bring their own unique style to the brand—Chris Lacey of Rules, Rusty Cerven of The Connaught and Mario La Pietra from The Luggage Room—will showcase special Maker’s Mark cocktails made with other fine and rare ingredients.
The audience will have the opportunity to discover first-hand these prized cocktails and also to learn from the best in the business about why Maker’s Mark is special to them. In addition, attendees will be able to hand-dip their own Maker’s Mark bottle, recreating the signature red wax seal that has given this bourbon its own unique look since 1958.
The invite-only masterclass will take place at London’s Luggage Room, an intimate cocktail bar located in Grosvenor Square on Wednesday 6 November.
Maxxium UK’s marketing controller for Imported Whiskey, Eileen Livingston says: “Maker’s Mark is increasingly sought after, particularly as the bourbon category has grown so strongly in recent years. It now has a unique place in the hearts of bartenders who take pride in their bourbon of choice. This masterclass will celebrate Maker’s Mark and its place on the backbar, reinforcing our commitment to keeping supply to the on-trade strong in the coming years.”
For more information, please contact: Philippa Browning or Simone Harvey
Tel: 020 8544 6917 or e-mail: email@example.com,%firstname.lastname@example.org
Easy access to castle, whisky and golf activities
One, two and three bedroom serviced apartments with hotel facilities
24 hour reception and concierge
Free parking, Free Wifi, Continental Breakfast inc.
More space and better value for money than a standard hotel room
Weekend rates from £69 per suite / per night* (subject to availability)
Tomatin Distillery is located just 16 miles north of Aviemore and 15 miles south of Inverness on the main Perth to inverness A9 trunk route. Visit the distillery and take a tour to learn more about the whisky making process and taste our fine whisky.
Illicit stills are an important part of the history of whisky distilling in Scotland. Tomatin as a distilling site, illicit or otherwise, dates back to the 15th century and whisky has been central to the way of life ever since. Tomatin Distillery is home to the finest Highland Malt Whisky, located on the eastern edge of the Monadhliath Mountains just south of Inverness.
Established in 1897, Tomatin (to rhyme with satin) is one of the highest distilleries in Scotland at 315m above sea level. The soft waters of the Alt-na-Frith (free burn) run clear and pure through the mountains over peat, heather and hard granite, creating a Highland Malt with delicate flavours yet a rich and mellow style. Its undoubted quality and consistency make for a truly fine dram.
Visitors are welcome to view the Distillery and our newly refurbished Visitor Centre and shop, which offers a full range of Tomatin products. Take a tour to gain a unique insight into the Distillery’s traditional working methods, its history and its importance within the world of Scotch Whisky.
For Tour times and availability please contact the Visitor Centre. Booking is advisable; we would especially appreciate advance booking for large parties. Available free of charge throughout the day, every day, are samples of the Tomatin 12 year old Single Highland Malt Whisky. In our Visitor Centre you may relax and watch our DVD presentation which gives an insight into how our whisky is made. For more details please phone the Visitor Centre on 01463 248144, or e-mail email@example.com
In a collaboration between three masters of their crafts, The Macallan has unveiled a limited edition luxury decanter, M. Partnering with renowned creative director Fabien Baron and crystal makers Lalique, The Macallan has created a beautifully designed and meticulously crafted crystal decanter containing precious and complex Macallan single malt whisky.
Just 1,750 crystal decanters of M, each engraved with its own individual number, are available worldwide. M’s whisky draws upon The Macallan’s classic full flavoured tradition with notes of abundant dried fruits, spices and orange citrus. With a rich natural colour, complexity and sumptuous intensity, the single malt is laden with character absorbed from the Spanish sherry oak casks that nurture it through the maturation process.
David Cox, Director of Fine and Rare, The Macallan, comments: “The coming together of three such masters has resulted in a truly beautiful creation, which specifically showcases the vital influence of The Macallan’s exceptional sherry seasoned oak casks and the craft of the Whisky Maker. The natural colour of M is stunning. A single malt of the most exquisite complexity and character, M will set a new standard in the world of decanters to become the iconic representation of The Macallan.”
Capturing the expressive aesthetic of Fabien Baron’s illustrious creative vision, M’s tall, slim dimensions and geometric form challenge the perceptions of traditional decanter design. Its sharp, angular facets gave inspiration to the name M itself, selected by Baron as a typographic representation of the decanter’s striking design.
Its six striking facets are Baron’s homage to The Macallan’s heritage, reflecting the six pillars at the heart of its ethos: The Spiritual Home – the breathtaking 390-acre Macallan Speyside estate where M was created; the distillery’s Curiously Small Stills, whose unique shape gives the spirit its fruity, rich character; The Finest Cut, the 16% of the new make spirit, the smallest figure in the industry, selected for maturation; Exceptional Oak Casks, acquired and cared for without thought to the cost, imparting its distinctive characteristics and flavour; Natural Colour created purely through the interaction between spirit and wood; and The Peerless Spirit, marking The Macallan’s unsurpassed place in the hearts of the world’s most discerning whisky drinkers.
Lalique has drawn on 150 years of crystal making, and its long standing relationship with The Macallan, to present M with flawless clarity. Fashioned in highest grade crystal, each hand crafted decanter unites proven tradition with striking originality.
Silvio Denz, President and CEO of Lalique, comments: “We have been delighted to have worked with our friends and long-time partners, The Macallan – with whom we have collaborated since 2004 – to realise this exquisite piece. The decanter styling is utterly unique in the world of decanters, and our masters of crystal have relished applying their most complex skills to this project to bring it to life.”
Fabien Baron, Founder and Creative Director of Baron & Baron comments: “I love the craftsmanship and purity of The Macallan. It’s rare to find that level of quality today.”
M is available at specialist whisky retailers in the UK from October, RRP £3000.
For further information
Issued by The BIG Partnership on behalf of The Macallan: www.themacallan.com
For further information
The BIG Partnership, Sarah McDonald or Laura Hutchinson
0131 557 5252
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