After the lightning strike of the mighty Thor and the smoky complexity of the trickster Loki, Highland Park has turned its attention to the mesmerising Norse Goddess of Love, Freya for the third release in the acclaimed Valhalla Collection.
Famed for her great beauty and often known as The Fair One, Freya is the patron and protector of the human race, and to whom souls travel to be renewed. On one hand she is a beautiful and sensitive adviser but on the other a hot blooded and glorious Warrior that no one can resist.
Her story is full of colour and legends. Spring flowers fall from her hair and she sheds tears of gold and amber. It is believed the reflection from her magical cloak of feathers in the night sky creates the aurora borealis (Northern Lights).
Highland Park has continued The Valhalla Collection tradition of reflecting the character and qualities of the Norse Gods in the whisky itself, this time taking Freya’s intriguing allure and feisty personality as their inspiration to create an entrancing single malt – full, rich and complex with a lingering beguiling finish.
The shimmering gold 15 year old vibrant whisky offers a white chocolatey aroma with a fresh tropical fruitiness emerging from the trademark gentle, sweet smokiness Highland Park is known and loved for.
Freya represents the continuation of Highland Park’s Valhalla Collection; a range of four unique whiskies taking inspiration from the legendary Nordic gods of old. Bottled at 51.2% ABV this limited edition whisky comes housed in the same unique and award winning wooden frame of Thor and Loki, echoing the fearsome contours of a traditional Viking long ship.
Gerry Tosh, Global Marketing Manager said:
“Freya is the only female to feature in The Valhalla Collection and being a serene, spiritual and giving goddess, she brings a fresh allure and depth to the lineup. Her beauty and majesty are said to make her utterly captivating and I think people might feel the same about this smooth and classy single malt. It is unmistakably Highland Park, but offers a rich, full burst of flavour that reflects this Warrior God’s mesmeric aura and feisty dominant side.”
Freya will be available from specialist independent whisky retailers, at the Highland Park distillery and www.highlandpark.co.uk from 7th February at a RRP of £140.
Highland Park Freya – 15 years old – 51.2% abv
Colour: The Fair One, golden
Aroma: Almond and Madagascan vanilla shimmer in the distance like the Aurora Borealis. White chocolate followed by candied cherries makes way for a vibrant wave of mango and melon, riding upon a cloud of cream soda.
Taste: The heart of this whisky shines like a jewel, surrounded by fragrant peat. Orange peel, butterscotch and rose petals provide the sweetness along with orange blossom and ginger. Lively popping candy, lemongrass and tropical fruits are lightly shrouded in peat smoke.
Finish: Complex and beautiful, yet balanced and considered like Freya herself, the finish gives lingering spice and soft peat smoke intertwined with soft orchard fruits, toasted coconut and a light char, providing a rounded depth and allowing this whisky to soar.
For further information please contact Linsay Moore/Sarah McDonald at The BIG Partnership via email on email@example.com or by phone on 0131 557 5252.
World’s #1 bourbon Jim Beam kicks off its 2014 “Make History™” TV ads with long-term brand partnership
LONDON – 29 JANUARY, 2014 – Jim Beam®, the world’s #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History™ multi-media brand campaign that will reach more than 100 markets worldwide. Make History™ is the first-ever global marketing campaign for the iconic American brand, which dates back to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the UK, US, Australia and Germany.
“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership signifies a truly new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, senior vice president and chief marketing officer at Beam Inc. [NYSE:BEAM]. “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
The Make History™ campaign will premiere a new television commercial featuring Kunis in the UK on 17 March 2014 and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam’s website, www.jimbeam.com, Facebook (www.facebook.com/JimBeamUK) and Twitter (http://twitter.com/jimbeamuk).
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has recently spent time in Clermont, Ky., with Jim Beam’s seventh generation Master Distiller, Fred Noe, immersing herself in the heritage, traditions and production of “America’s Native Spirit.”
Jim Beam’s TV advertising campaign was created by FutureWorks, a partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg). In the UK, the ads will appear across multiple media properties, including ITV, Channel 4 and Sky, as well as in media properties across the globe.
In 2014, Malt Marketing will continue expanding its whiskey shops and bars directory listings as we strive to bring our visitors closer to the most exceptional whisky shops, bars and experiences around today. Through a combination of directory listings, online advertising as well as through social media channels, Malt Marketing will seek to further its online presence and continue bridging the gap between the whisky consumer and the finest whisky brands and establishments that exist today. Slange
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The Macallan is to auction an impressive 6 litre “Imperiale” version of the highly sought after Macallan M – the world’s most sophisticated single malt whisky, contained within a beautifully designed and meticulously crafted crystal decanter.
M represents a masterpiece created from the collaboration between three masters of their crafts; Fabien Baron, Founder and Creative Director of Baron & Baron, Silvio Denz, President and CEO of Lalique and Bob Dalgarno, Whisky Maker at The Macallan.
To celebrate the conception of M and its global launch in Hong Kong, four 6-litre Imperiale decanters were specially crafted by Lalique for The Macallan. These are the largest decanters ever made by Lalique. Each decanter required the work of 17 craftsmen, including two with the prestigious title, “Meilleur Ouvrier de France”, with each taking over 50 hours to complete.
Of the four, two have been archived by The Macallan and one has been committed to a private collector in Asia. The fourth, Constantine (named, as are the other three, after Roman emperors), is the only one to feature the engraved autographs of the three principal creators – Lalique/Silvio Denz, Fabien Baron and Bob Dalgarno. This highly collectable creation will be offered at auction of Finest and Rarest Wines and The Macallan by Sotheby’s in Hong Kong on Saturday, 18 January 2014.
David Cox of The Macallan commented : “The six litre Imperiale “M” is the largest decanter ever produced by Lalique, and the largest decanter ever filled with the Macallan since the distillery was founded in 1824. This auction offers the successful bidder an opportunity to acquire something very special, drawing on the combined talents of one of the world’s great designers, the finest of crystal makers and makers of one the world’s great spirits, The Macallan. Hopefully the auction will realise an outstanding bid, worthy of this great piece, with the net proceeds going to a number of worthy charities in Hong Kong”.
The Macallan is one of the world’s most sought after and collectable whiskies, sitting at the top of the auction index for whiskies and holding the current Guinness World Record™ for the most expensive whisky ever sold at auction, The Macallan 64 years old in LALIQUE Cire Perdue went for US$460,000.
All net sale proceeds will be donated to a host of local charities in Hong Kong.
For more information please contact: Sarah McDonald or Linsay Moore at The BIG Partnership via email at firstname.lastname@example.org or on 0131 557 5252.
Notes to editors:
Guide for Prospective Buyers
The weight of the decanter is 11.3kg with a height of 700mm. With six litres of Macallan at 5.5kg, the total weight of the decanter with whisky would be 16.8kg.
Buyer’s Premium: The standard 22.5% buyer’s premium will be applied to the hammer price, a portion of which Sotheby’s will donate to the Hong Kong charities benefitting from the sale of this lot.
This Property will be offered for sale without reserve. Pre-sale estimates: HK$2,000,000 – HK$4,000,000.
Sotheby’s has been uniting collectors with world-class works of art since 1744. Sotheby’s became the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973) and France (2001), and the first international fine art auction house in China (2012). Today, Sotheby’s presents auctions in 9 different salesrooms, including New York, London, Hong Kong and Paris, and Sotheby’s BIDnow program allows visitors to view all auctions live online and place bids from anywhere in the world. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full-service art financing company, as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby’s Contemporary Art department, and two retail businesses, Sotheby’s Diamonds and Sotheby’s Wine. Sotheby’s has a global network of 90 offices in 40 countries and is the oldest company listed on the New York Stock Exchange (BID).
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