Laphroaig® Single Malt Scotch Whisky, distributed by Maxxium UK, has reported strong sampling figures from the Coronation Festival, staged in the Gardens of Buckingham Palace to mark the 60th anniversary of the Queen’s Coronation.
The four-day event saw 60,000 visitors tour the Gardens of Buckingham Palace, as they enjoyed a unique showcase of British products, including the Royal Warrant holder and No.1 selling Islay single malt whisky, Laphroaig.
Providing over 14,000 samples, the Laphroaig stand offered visitors the chance to taste the brands signature 10 Year Old and vibrant Quarter Cask as well as purchase a bottle from Laphraoig’s full portfolio.
Laphroaig Distillery Manager, John Campbell also attended the Festival and treated an audience of 150 consumers to a nosing and tasting of Laphroaig 10 Year Old, Quarter Cask and 18 Year Old within the Food and Drink theatre.
Laphroaig became a Royal Warrant holder in 1994 when Prince Charles visited the distillery to personally bestow his Royal Coat of Arms on Laphroaig. The brand remains the only single malt whisky to have received this honour and today every bottle of Laphroaig proudly bears his coat of arms.
Peter Sandstrom, Marketing Director at Maxxium UK, commented: “We are very proud of Laphroaig’s Royal Warrant and the Queen’s Coronation marked the perfect occasion and platform to showcase Laphroaig’s portfolio, which allows us to grow the brands popularity and introduce new consumers to whisky. The numbers we have reached over the course of the four days are extremely encouraging and representative of the growth of Laphroaig fans around the world.”
Issued by The BIG Partnership on behalf of Laphroaig
For further information please contact: Sarah McDonald or Laura Hutchinson at The BIG Partnership on 0131 557 5252 or email: firstname.lastname@example.org or email@example.com
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The third of Boisdales fantastic London whisky themed restaurants is Boisdale of Bishopsgate. Offering some of the finest cuisine in town and an array of whiskies that would leave many other bars dry at the mouth. Why not take a look for yourself…
Lively Scottish restaurant in Belgravia London with cigar terrace, whisky bars, private dining rooms and live jazz every night- serving traditional Scottish dishes and the finest whiskies.
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Boisdale restaurants, the embassy of Highland hospitality south of the border, have three establishments in London – in Belgravia, Bishopsgate and in Canary Wharf.
They feature a unique and very successful mix of fine yet affordable British food, a great wine list, an unparalleled range of malt, blended and grain whiskies, probably the widest selection of Cuban cigars in the world and the best classic jazz, blues and soul offering in London. Cast in a unique setting with Jools Holland – the doyen of boogie-woogie, jazz and R & B – as Patron of Music.
As the Edinburgh Festival approaches and the numbers in the city begin to swell, attention will soon turn as much to the city’s finest pubs, bars and restaurants as it will to the quality of acts taking to the stage throughout August. On that note, it may be worth a mention that one of Edinburgh’s finest whisky bars Whiski will most certainly be worth a visit should you be taking to the streets of the capital over the coming weeks. Well in actual fact it is worth a visit anytime you may decide to take in the sites of Edinburgh.
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