The Macallan, the ultimate luxury spirit distributed by Maxxium UK, has revealed Mario Testino as its fifth Master of Photography. Launching today (12 November) in the UK, The Macallan brings to life its foundation stones, The Six Pillars, through the eyes of the world’s most prolific portrait and fashion photographer. The Masters of Photography: Mario Testino Edition sees him interpret The Six Pillars through the characterisation of six individual personalities in his distinct, inimitable and luxurious style.
The Masters of Photography: Mario Testino Edition is The Macallan’s most inspired to date, with the whisky bringing together six different casks to showcase the ultimate complexity. Each of these six perfect whiskies is the definitive representation of one of the Six Pillars. They each have their own definitive character, flavour and aroma which when brought together; create the perfect single malt with unparalleled depth, darkness and diversity.
The Master Whisky Maker personally selected these six unique casks from over 200,000 maturing at The Macallan distillery to craft this limited edition expression. He has achieved this through adding layer upon layer of character and flavour, reflecting the approach taken to the photography itself.
Presenting the first ever Masters of Photography design collaboration, each of the 1,000 Mario Testino Editions for sale globally – of which there are four different variations, each featuring one of the four iconic shots taken by Mario – are presented in a beautiful, high gloss, black lacquered presentation box, designed together with Mario Testino. Inspired by the subtle elegance and rich Asian cultural heritage of traditional lacquered boxes, each presentation box is individually numbered and features a secret hidden compartment.
Testino’s ability to transform reality into the more vivid and desirable has resulted in some of the most prolific and recognisable photographs of our time, including the iconic portrait of Diana, Princess of Wales for her Vanity Fair cover story in 1997, and intimate shots of original supermodel Kate Moss spanning several decades.
Renowned for his mastery of composition – the artistic arrangement and placement of visual elements within the picture – and for creating a reflective and intense connection with his sitters, be it celebrities or royalty, Mario Testino has now turned his lens to The Macallan. By bringing together a group of distinct characters, Mario captured the spirit of the ultimate party. Each character was cast on the basis of their visual qualities, each echoing one of The Macallan’s Six Pillars. Shot in Beijing, in a former palace near the Forbidden City and Tian’anmen Square, the photographs showcase the vibrancy and luxury of The Macallan world, infused with subtle eclecticism and cultural allusions.
“Whisky was the choice of drink in my country during the years I was growing up. When I was approached by The Macallan to take part in the Masters of Photography Series I decided to capture the moment when people get together to celebrate, in the atmosphere of a whisky environment – a whisky club!,” comments Mario Testino.
Ken Grier, Director of The Macallan, said: “As one of the world’s truly great whiskies, we seek to collaborate with the best photographers in the world. Not just those who have the technical ability, but something more. The Macallan Masters of Photography is about the personal touch, we work with photographers with whom we have a shared passion to create beautiful collectables. Mario’s emotional engagement coupled with the level of his creative involvement, heralds an evolution of the role of the Master in the Masters of Photography series, one which has brought about an exciting visual celebration of our fundamental Six Pillars. Not only is he a historically important giant in contemporary photography, his elegance, charm and gentlemanly approach to creating this ultimate party has made him both a joy and an inspiration to work with.”
The Macallan Masters of Photography series features exclusive collaborations, conjoining the art of whisky making with the artist’s interpretation of the world of The Macallan. Previous editions were authored by iconic photographers Elliott Erwitt, Annie Leibovitz, Rankin and Albert Watson.
Each edition comprises a different Mario Testino print capturing The Six Pillars, an exclusive photo-archival booklet featuring a total of 20 images, shot by Testino during the process, one bottle of the single malt whisky and six miniatures from each of the selected six casks.
The Macallan Masters of Photography: Mario Testino edition will be available in the UK from specialist whisky retailers, priced at £2215.
For further information, interview requests and images, please contact:
The BIG Partnership
0131 557 5252
Wednesday 12 November 2014
05 November 2014: Maxxium UK welcomes Jim Beam’s Seventh Generation Master Distiller Fred Noe to London on the 6th November to judge the final round of the Shake History bartender competition—a first for Noe in the UK—and lead an exclusive bourbon masterclass.
Jim Beam’s® Make History™ bartender challenge, Shake History, drew teams from across the UK, six of whom will now compete in a final like no other at The Blues Kitchen in Shoreditch for a once-in-a-lifetime opportunity to make their own history in Kentucky at the Jim Beam American Stillhouse.
To enter the competition, bar teams of three to four members each submitted an original Jim Beam cocktail that they felt was worthy of making history and representative of the personality and style of their bar. The six bar teams competing for the grand prize include: The Cocktail Trading Co. (London), MASH (London), City Social (London), The Milk Thistle (Bristol), The Lace House (Nottingham) and Steam and Rye (London).
Once the winning team is announced, Noe will lead an exclusive bourbon masterclass, giving guests a first-hand taste of a selection of the Jim Beam bourbon portfolio.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh says: “We are honoured to welcome Fred Noe to judge our Jim Beam Shake History competition and host a very special masterclass for a select group of people. Shake History is a first-of-its-kind competition and having Fred as part of the day makes it a truly unique and engaging experience enabling us to make history here in the UK.
“Bourbon is thriving in the UK and there is no better way to celebrate the success of Jim Beam and the Make History™ campaign than to reward our Shake History winners with the unique chance to travel to the Jim Beam American Stillhouse in Kentucky to make history with Fred once more.”
The Shake History competition is part of the global Jim Beam ® Make History™ campaign, which invites Bourbon fans around the world to “Come As Friends, and Leave As Family.”
For more information, please contact: Jennifer Cirillo or Simone Harvey
Malts Of Scotland UK is the latest addition to Malt Marketing’s whisky directory. They are proud to offer a range of premium quality single malt scotch whisky and other spirits.
Some rare and unique whiskies which have been bottled from hand selected casks. Most of the whiskies are single cask bottlings, and are available to purchase online under the Malts of Scotland and Highland Laird labels. For further information visit: http://www.maltsofscotlanduk.com
As part of the ongoing development of Malt Marketing, we are pleased to bring to you our latest addition, Whisky-Online. Whisky-Online is an online platform offering to the whisky lover a vast selection of whisky from standard releases to many of the more harder to find whiskies. With an option to buy through their online store or through bidding in one of their many online auctions, Whisky – Online really does encompass the whole whisky buying experience.
With whiskies from Auchentoshan and Glen Garioch to Highland Park, The Macallan and many many more, Whisky – Online really does offer a tremendous array of whisky sure to meet the needs of the whisky novice to the finest single malts connoisseur.
For further information, please check out: http://www.whisky-online.com/
16 October 2014: Tim Pryde of The Voodoo Rooms in Edinburgh is the winner of Maxxium UK’s Maker’s Mark Bartender Trove. His prize is an all-expenses paid trip to Loretto, Ky., the home of Maker’s Mark, to experience the intricacies of this coveted bourbon first-hand.
The Maker’s Mark Bartender Trove launched last year and inspired a first-of-its-kind collection of bar wares and prized treasures from across the UK bartending scene. The campaign is a reflection of the craftsmanship that goes into the production of Maker’s Mark, from the hands-on 19 barrel production process to the inclusion of red winter wheat, which results in a smoother bourbon.
Four finalists were chosen1 following a live exhibition held at The Goldsmiths’ Centre in the creative quarter of Clerkenwell in June. On display was an impressive array of vintage and antique gems and unusual and precious possessions used by bartenders when creating the unique Maker’s Mark serves submitted as part of their entry into the Trove.
Earlier this month, the final four—Tim Pryde of The Voodoo Rooms in Edinburgh, Chris Lacey of Rules in London, Rusty Cerven of The Connaught in London and Michal Buben, formerly of NinetyEight Bar and Lounge—competed at MASH (Modern American Steak House) in Soho where they were tasked with using their precious object to create a new Maker’s Mark cocktail. Upon arrival, they were given an £80 budget to scour Soho on the hunt for extraordinary ingredients that would complement the bourbon in their drink.
Tim proceeded to Chinatown searching for Umeshu, a Japanese liqueur made from steeping ume fruits in alcohol and sugar, to create a Japanese-inspired cocktail that he could serve in his ceramic Shisa cup from Okinawa, Japan.
Rusty returned with an array of objects including a dozen quail eggs and a bag of giant cinnamon sticks, which he used to create a twist on a Tom and Jerry served warm and made in his ornamental samovar bought in Moscow.
Chris headed to Gerry’s to pick up a bottle of Byrrh Grand Quinquina, a wine-based aperitif, with no added sugar, to create a smoky Maker’s Mark cocktail using his Gorham Sterling 1950s Martini Spike (vermouth dispenser).
Michal sourced ingredients including cumquats, yuzu and Lapsang Souchong tea for the creation of his cocktail that was garnished with green tea cookies and incorporated the use of his Reed & Barton sterling silver jigger.
Of all the cocktails presented to the four-strong judging panel, it was Tim’s Hanakotoba Punch made with a hibiscus blossom cordial that prevailed. Maxxium UK’s Mixxit Manager, Amanda Humphrey, Maxxium UK’s Rebecca Tinson, BarLifeUK’s Simon Webster and Imbibe’s Clinton Cawood agreed that this was the cocktail that best showcased Maker’s Mark.
Maxxium UK’s Mixxit Manager, Amanda Humphrey says: “The Maker’s Mark Bartender Trove provided the perfect platform to inspire bartenders to get creative with this iconic and coveted bourbon. The competition challenged our finalists to think on their feet, incorporating unusual and precious ingredients while keeping Maker’s Mark at the heart of their creations.
“Each cocktail captivated the judges and demonstrated a unique and creative take on the brief, making the final decision a very difficult one. In the end it was Tim’s collection of ingredients and story behind his Shisa cup that won us over. We are delighted to reward his efforts and craft for bartending with a trip to the Maker’s Mark distillery.”
For more information, please contact: Jennifer Cirillo or Simone Harvey
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