Why not look at some of our latest new additions to Malt Marketing including Lions Fine and Rare Whisky. Whether it be that all important gift for someone very special in your life or perhaps a little self-indulgence, take a browse at some of the premium whisky retailers marketed and promoted on Malt Marketing.
With a fantastic selection of specialised whiskies as well as other premium spirits, you will be sure to find something to meet your requirements.
To celebrate the 75th birthday of the contemporary Japanese photographer Daido Moriyama and acknowledge his contribution to the art of photography, The Macallan will launch The Macallan Masters of Photography: Capsule Edition: Daido Moriyama – Remix, Remixed.
This limited edition offering of only 500 bottles, exclusive to Asia Travel Retail, features a remix of Daido Moriyama work from his renowned book of the same name “Remix” along with some other specially selected material. Each specially bound book, which includes a series of inspired French fold pages, has been hand signed by the photographer himself. The aim was to showcase his impactful style by bringing it to a wider audience, pairing it with a one-off cask strength single malt Scotch whisky from The Macallan.
The whisky chosen by The Macallan’s Whisky Maker Bob Dalgarno brings alive the subtleties of the photographers work. Matured in a first fill sherry seasoned oak cask (cask no. 15,245), the whisky is indulgent and sumptuous, and showcases the dark character of The Macallan (58.9% ABV). Measuring 75 on The Macallan colour scale this is one of the darkest single casks ever released and is priced at $1,750 (USD).
Ken Grier, Director of Malts at Edrington, commented: “We took our inspiration for this capsule edition of The Macallan Masters of Photography following an exclusive event by Daido Moriyama, supported by The Macallan at The Tate Modern, entitled ‘Menu’. 350 guests gathered and selected their personal menu of Daido Moriyama’s photographs which were then bound into a silk screened book cover and signed by Daido.
“This made such an impression that we were moved to further celebrate his work by creating a very distinctive limited edition. We felt passionately about capturing Moriyama’s challenging perspective and style. His influence over the photographic world in both Japan and the rest of the world has been profound and we’re relishing marking his life and work with this latest release.”
Tasting Notes: Daido Moriyama – Remix, Remixed (58.9% ABV)
• Colour: Darkest cherry
• Nose: Opulent and intense. The cask shows its darker side. Raisin, fig, date and clove are the heavyweights of the group supported by ripe apple, black cherry, chocolate, ginger and resinous wood.
• Palate: Viscous, orange peel, citrus oil. Ginger, wood spices and clove. Treacle shows later with a depth of sweetness then bitter chocolate
• Finish: Long and warming..
For further information contact Sarah McDonald/Linsay Moore at email@example.com or on 0131 557 5252.
Edrington, Scotland’s premier producer and distributor of global spirits brands, today announces plans for an iconic new Speyside distillery and visitor centre for The Macallan, the world’s most prestigious Scotch malt whisky.
The company will work with the world-renowned architects Rogers Stirk Harbour + Partners to build the new distillery and visitor centre.
Edrington plans to invest over £100 million in The Macallan estate to sustain the craftsmanship, attention to detail, and innovation that have become the hallmarks of the brand.
The Macallan is recognised around the world as the ultimate marque of excellence and innovation , and the new facility will embody these characteristics in a design that complements the natural beauty of the area and The Macallan Estate.
Creating a site of major architectural significance in the heart of Speyside will consolidate The Macallan’s position as one of the world’s leading luxury spirits. Over time the distillery is expected to deliver additional capacity to meet the growing demand from existing and new international markets.
Ian Curle, chief executive of Edrington said: “This is a confident investment in the future of The Macallan and its home on Speyside. Our plan for the estate includes a contemporary distillery that embodies the international style of The Macallan and builds on the brand’s tradition of quality and craftsmanship. As this long-term investment develops it will bring significant employment and economic benefit to the local community.”
Ken Grier, Edrington’s director of malts said: “As a leading luxury single malt, it was imperative that we selected an architect that understood and respected the importance of the history of The Macallan but had the experience and skills to create a building that is inspirational in its interpretation of contemporary luxury. In selecting RSHP, we have chosen a partner that shares our values and pushes the boundaries of style and quality.
“Easter Elchies House plays an integral role in the history and future of The Macallan. The proposal from RSHP will retain the integrity and importance of Easter Elchies House and the estate in the future. We are confident that this will give international visitors an outstanding impression of both The Macallan and Scotland and will build on the brand’s position as the definitive luxury spirit.”
Graham Stirk, senior partner, Rogers Stirk Harbour + Partners said: “We are delighted to be working with The Macallan to realise their vision for the new distillery. This is a rare and fascinating project set within a great parkland estate. Our aim will be to reveal both the mystery of the place and the process, within this dramatic setting. “
Subject to receiving planning consent, work on the project will begin in autumn 2014 and is due to be completed in spring 2017.
For the fourth edition of its award-winning Masters of Photography series, The Macallan – the world’s most precious single malt whisky – has commissioned the most influential living photographer, Elliott Erwitt to capture the spirit of its heartland in his ‘Great Scottish Adventure’. The Masters of Photography: Elliott Erwitt Edition sees Erwitt interpret the unique richness and depth of Scottish character through his shrewd observational skill and subtle humorous style.
The Masters of Photography: Elliott Erwitt Edition is The Macallan’s most extensive, and ambitious, to date with 58 unique single cask whiskies being paired with a different signed 11” x 14” Elliott Erwitt print captured during his Scottish adventure. Only 35 of each of the exclusive pairings are available, making a complete global release of 2,030. The Elliott Erwitt Edition comprises a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during the process, with a 35/37.5cl handmade glass flask containing a single cask malt whisky concealed within its pages.
Erwitt’s rarefied ability to instinctively visualise and capture an insightful image has resulted in some of the most iconic and powerful photographs of our time, including the incredibly poignant portrait of Jackie Kennedy at her husband’s funeral, and intimate shots of Marilyn Monroe on the set of The Misfits.
Renowned for his mastery of the ‘decisive moment’ – that creative instant when subjects appear before the camera in surprising and illuminating ways – Elliott Erwitt, has now turned his lens on Scotland. Shot against dramatically different backdrops in the Highlands and Islands, Glasgow and Edinburgh, Erwitt captures the beauty of the perfect moment. His collection showcases the traditions and eccentricities of the Scottish people, as well as, his most loved subjects – dogs.
“Photography is an art of observation – it’s about creating something extraordinary out of the ordinary. You choose a frame and then wait until the right time for something magical to come along and fill it. I realised while working on this project that this is exactly the way Bob, the Whisky Maker, works when creating The Macallan. He envisages how he wants a particular whisky to taste, selects the perfect cask to create it, and then he waits! Timing is everything,” comments Elliott Erwitt.
This collection is completely unique in terms of its scale and breadth of single cask malt Scotch whiskies, each of which has been personally selected by Whisky Maker Bob Dalgarno to interpret the essence of its corresponding photograph.
“The incredible richness and depth of character found in every Macallan whisky lends itself perfectly to this year’s Masters of Photography offering. Selecting 58 individual single cask malt whiskies to bring to life Elliott’s 58 favourite images of his Great Scottish Adventure was wonderfully challenging – tasting the image through the whisky and the whisky through the image on such an unprecedented scale was inspiring,” remarks Bob Dalgarno, Whisky Maker, The Macallan.
The Macallan Masters of Photography series features exclusive collaborations with legendary photographers. Previous editions were authored by Rankin, Albert Watson and Annie Leibovitz.
Ken Grier, Director of Malts, The Edrington Group, says: “The creative excellence showcased by Masters of Photography has become synonymous with The Macallan. Working with Elliott Erwitt, the world’s most influential living photographer has been both an honour and personal highlight. Elliott is legendary in the world of photography and is one of my all-time favourite photographers. With his signature playfulness and witty juxtapositions, we couldn’t think of anyone better to capture the quirkiness of Scottish character and heartland of The Macallan. We’re proud that Elliott is now one of our Masters of Photography. His mastery of capturing the ‘decisive moment’ parallels wonderfully with the art of whisky making, making him an obvious choice for the brand.”
The Masters of Photography: Elliott Erwitt Edition is available in the UK from specialist whisky retailers, priced at £1,000.
Elliott Erwitt’s ‘Great Scottish Adventure’ Exhibition will be open for public viewing for one day on Tuesday 19 November, 12pm – 7pm, Leica Studio-S, 27 Bruton Place, Mayfair, London, W1J 6NQ.
To celebrate the preciousness of Maker’s Mark, Maxxium UK is seeking out prized treasures from all corners of the UK bartending industry to stage a first-of-its-kind collection of bar wares. From vintage and antique gems to unusual and particular possessions, the items will be assembled and shown in The Maker’s Mark Bartender Trove via Pinterest to inspire craftsmen to take pride in their profession. A live exhibition is to follow next year. The bartender with the most impressive submission will experience the preciousness of Maker’s Mark first-hand with a trip to Loretto, Kentucky.
The campaign was officially launched on 6 November at the Luggage Room at the Marriott Hotel on Grosvenor Square with an exclusive Maker’s Mark masterclass led by Amanda Humphrey of Maxxium UK’s expert training team, Mixxit, alongside four influential bartenders, Chris Lacey of Rules, Rusty Cerven of The Connaught, Francesco Turini from Lanes of London and The Luggage Room’s Mario La Pietra.
Each bartender crafted a Maker’s Mark cocktail using rare and precious ingredients, including an unopened bottle of 1974 China Martini, 1956 Yellow Chartreuse and a rare 2008 Italian Alpine amaro called Braulio. They also presented their prized possessions which will be the first to populate the Pinterest exhibition. Amanda Humphrey strained her Bittered Mark cocktail using a vintage ivory handled strainer made of silver, Chris Lacey made his twist on a Brooklyn with a 1950s vermouth dropper while Rusty Cerven made his Maker’s Mark warm punch in an ornamental urn bought in Moscow.
Maxxium UK’s marketing controller for Imported Whiskey, Eileen Livingston says: “Maker’s Mark is precious to bartenders far and wide. Their passion for our brand has been instrumental to the success of Maker’s Mark in the on-trade. The UK remains an important market and I’m proud to say that we are continuing to prioritise ongoing supply of the brand.
“The Maker’s Mark Bartender Trove celebrates the craftsmanship that goes into making this super-premium bourbon—its small-batch production process, hand-cut labels and individually hand-dipped wax seals—and shares it with the people that bring the liquid to life. It unites Maker’s Mark with the craftsmen of the on-trade and will showcase an extraordinary collection of bar wares that will each tell a story and inspire others to take their cocktails to the next level. We are looking forward to discovering the industry’s treasures and sharing the unique stories behind them.”
Bartenders can submit their unique Maker’s Mark cocktail recipe using rare and coveted ingredients (in millilitres with a minimum of 35ml Maker’s Mark), along with an image of their precious object and a short explanation via e-mail to Trove@Lime-pr.co.uk.
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