Senior representatives of the Scotch Whisky Association (SWA) visited Mexico last week (4-7 June) to promote the industry and to sign an agreement with the regulatory body for Tequila.
Mexico is a rapidly growing market for Scotch Whisky, with exports increasing 20% last year to reach £110 million. It is now the ninth biggest overseas market for Scotch.
Demand from aspirational consumers has helped make Scotch one of the fastest growing UK exports to Mexico, representing 8% of all UK exports to the market.
On Friday 6 June, David Frost, SWA chief executive, delivered a talk in the Mexican city of Guadalajara. He gave an overview of the SWA’s work to protect and promote the Scotch Whisky industry around the world, including its commitment to sustainability.
The Scotch Whisky industry launched its ambitious Environmental Strategy in 2009 and it is well on course to meet its targets. For example, use of non-fossil fuel for energy has increased to 16% from 3% since 2008 and greenhouse gas emissions have been reduced by 10%. The target for 2050 is for 80% of energy to come from non-fossil fuel.
David Frost also discussed the benefits of Scotch Whisky’s status as a Geographical Indication. This means, by law, Scotch can only be made in Scotland from cereals, water and yeast according to strict legal requirements.
While in Guadalajara the SWA signed a Cooperation Agreement with the Consejo Regulador del Tequila – the Tequila Regulatory Council (CRT). The agreement is designed to protect two globally recognised, iconic spirits and consumers. It will encourage greater co-operation in a range of areas, such as fair competition and promotion of responsible drinking.
David Frost and Alan Park, SWA legal affairs adviser, also met government officials in Mexico City to discuss issues relevant to the Scotch Whisky industry.
David Frost, SWA chief executive, said: “The Cooperation Agreement with the Tequila Regulatory Council will help Scotch Whisky and Tequila work together to improve market access for both spirits and protect their reputation for quality.
“Mexico is an increasingly important market for Scotch Whisky – exports reached £110 million last year and it is now a top ten market. It is good to share the success of the industry with a range of audiences in Mexico and discuss the importance of protecting Scotch Whisky worldwide.
Duncan Taylor, Her Majesty’s Ambassador to Mexico, said: “Mexico is the UK’s second largest trading partner in Latin America and is a key strategic market for the UK. Scotch whisky is one of the UK’s fastest growing exports to Mexico, and I am delighted to see this cooperation between the Scotch whisky and tequila industries, which I am confident will lead to further growth in trade between our two countries”.With media enquiries please contact David Williamson at the Scotch Whisky Association on 0131 222 9226/07730 496 151 or email email@example.com.
The SWA is the trade body for the Scotch Whisky industry.
The CRT is the regulatory body for the Tequila industry in Mexico. It protects and promotes Tequila.
10 Jun 2014
Glenturret Distillery, Scotland’s oldest and most visited whisky distillery and home to
The Famous Grouse Experience, welcomed The Duke and Duchess of Cambridge today (Thursday 29 May).
The Earl and Countess of Strathearn, as they are known in Scotland, officially opened the new-look five star visitor attraction which recently announced the completion of a £250,000 investment in its key visitor areas and café. They enjoyed a private tour of the distillery, complete with a nosing and tasting of The Famous Grouse range, before becoming the first people to “Bottle your own” Glenturret whisky.
Following this, the Royal couple attended the Civic Reception hosted by the Provost of Perth and Kinross, Liz Grant. In attendance were local people from the Perthshire area, invited as recognition for their work in the community.
A local pie created especially for the Royal visit was part of the menu and served to the guests. The Strathearn Pie, produced by Perthshire based company Wilde Thyme, was made with slow cooked local beef and onions sautéed in Glenturret whisky.
Stuart Cassells, General Manager, The Famous Grouse Experience, commented:
“It was an absolute pleasure to welcome The Earl and Countess of Strathearn to The Famous Grouse Experience. With such strong links to this area through their Scottish titles, we couldn’t think of anyone more perfectly placed to open our new-look visitor areas. All the staff here at the Experience won’t be forgetting this day anytime soon!”
Nestled at the foothills of the Highlands near the scenic town of Crieff, Glenturret Distillery is the spiritual home of The Famous Grouse Blended Scotch whisky.
Originally established as a single malt distillery in 1775, today The Famous Grouse Experience welcomes an average of 120,000 visitors every year.
Like all visitors, the Royal couple were shown how a single malt is made in the traditional way by Stillman, Ian Renwick. They were also shown how some of the Glenturret single malt is then blended along with other grain and malt whiskies to create The Famous Grouse, which has been Scotland’s favourite whisky for over 30 years, and is one of the world’s top 5 Scotch whiskies.
The Famous Grouse Scotch whisky holds a Royal Warrant, which was first appointed in January 1984.
Laphroaig Single Malt Scotch Whisky, distributed by Maxxium UK, proudly reveals Laphroaig Select, the newest edition to the award-winning Laphroaig portfolio.
Laphroaig Select’s unique character is derived from the special selection of casks chosen for maturation. The heart of the spirit is drawn from a final maturation in new American Oak casks, rarely used for Scotch whisky.
Representing a subtle blending of peat, oak and sweetness, Laphroaig Master Distiller John Campbell has selected the spirit from Laphroaig Quarter Cask, PX Cask, Triple Wood (European Oak casks) and a final addition of 10 Year Old to create Laphroaig Select.
Bottled at natural colour, the new single malt offers Laphroaig’s trademark ‘peat reek’ matched by an additional layer of complexity and depth brought about by the fusion of the maturation styles and different oaks.
Master Distiller John Campbell said; “Select is an exciting and unique expression that brings together the best of Laphroaig’s flavour profile. The inspiration for Laphroaig Select comes from perhaps our greatest family owner, Ian Hunter (1886-1954), one of the first distillers to experiment with both ‘new’ American and ‘traditional’ European oak maturation. As the world’s No.1 Islay malt whisky, we continue to stay true to our long and illustrious heritage, and this expression sits perfectly amongst our award-winning portfolio.”
Laphroaig Select is available in selected whisky specialists and retailers (RRP £34.99).
Tasting notes: Laphroaig Select (ABV 40%)
• Colour: Full sparkling gold
• Nose: Burning embers of peat in a crofter’s fireplace, hints of coconut and banana aromas
• Body: Full bodied
• Palate: Deep, complex and smoky yet offers and surprises the palate with a gentle sweetness
• Finish: Really long, dry with smoke and spice
At the recent Drammie Awards for 2014, Stirling whisky bar The Curly Coo came out on top being voted best whisky bar in the world for the second year running. Speaking afterwards, owner Mandy commented “Feeling very honoured to be voted ‘Best Whisk(e)y Bar in the World’, 2 years running in 2 different bars!! Last year when I won, I was very grateful to Crieff people who voted for me but was a sweet/sad experience. Won the Drammie awards on Wednesday then found out the Coo building was being put up for sale on the Friday… The award means so much to me this year. I opened Curly Coo Bar in Stirling at beginning of December and have had so much support from the Stirling folk and many of Stirling Students, Lecturers and Professors… Exciting times ahead, thanks to all who have supported me along the way… Mandy.
A big congratulations to Mandy and the Curly Coo. Be sure to drop in for a dram when next in Stirling.
Throughout 2014/15, Malt Marketing will continue marketing and promoting the finest whisky shops, bars and events both here in the UK and overseas. After all, whisky is more the global product today than it’s ever been. With the whisky enthusiast knowing no boundaries when it comes to pursuing their passion, we feel it only right to enjoy that journey with them. Sold on the global stage and with collectors from every conceivable corner of that stage, whisky continues to captivate and intrigue both the curious novice to the most discerning of devotee’s. With all this in mind, Malt Marketing feels it’s only right to bring only the finest establishments and experiences together for all to enjoy in its very own be-spoke Whisky Bars, Shops and Distilleries Directory.
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