INTRODUCING HIGHLAND PARK VALKYRIE
SINGLE MALT SCOTCH WHISKY
For Viking Warriors, death was not an end but a glorious beginning and it began with the Valkyries…
HIGHLAND PARK is proud to introduce VALKYRIE Special Edition single malt Scotch whisky.
In partnership with renowned Danish designer Jim Lyngvild, VALKYRIE is the first in a series of three VIKING LEGEND releases inspired by rich Viking history and mythology.
Having once been part of Denmark and Norway, Orkney became the raiding headquarters for Norwegian Vikings in the 8th and 9th century, shaping a unique past for the island. Magnus Eunson, who founded Highland Park in 1798, was a direct descendent of those first Viking pioneers. Even today, 1 in 3 Orkney islanders bear Scandinavian DNA and share a fierce pride for the rich Nordic ancestry woven into the islands’ traditions and culture.
It is this enduring culture and legacy that is the inspiration for VALKYRIE, set to launch in April 2017.
Highland Park approached Danish designer Jim Lyngvild, himself a modern day Viking and expert in Norse mythology, to design striking new packaging for the three special edition whiskies.
Valkyrie’s unique one-off design is inspired by two important Nordic sources – a typical Viking pendant from around 300-700AD discovered in Uppland, Sweden and the ancient Hammar Stone of Gotland which details the epic journey of the Valkyries,
In his distinctive style, Lyngvild has interpreted the ancient legend of the Valkyries – avenging horse-backed angels who combed the battlefields for the bravest of their fallen warriors – in an expressive, story-telling illustration for Highland Park.
Noticeably different from the traditional black and silver Highland Park packaging, the re-imagined design maintains the distillery’s ongoing references to Viking design whilst updating the graphics with a bolder, hand-drawn aesthetic.
Using embossed metallic detailing, he represents the Valkyries as shield-maidens of Odin, offering their god a drink of mead from a curved horn. The larger illustration features a winged Valkyrie with coiled hair and a necklace that pays homage to the goddess Freya’s magical Brísingamen torc (necklace).
Jason Craig, Highland Park brand director, added: “We’ve enjoyed delving deeper into Orkney’s history and heritage for the Viking Legend series, culminating in this exciting new collaboration with bona fide 21st century Viking Jim Lyngvild. Jim’s knowledge about Viking history and the Viking way of life is rich in detail.
“The whisky itself, created by our Master Whisky Maker, Gordon Motion, dials up more of our smoky notes by incorporating more of our heathery peated malt. This creates a richer, fuller phenolic note that has balance due to the sweeter, heathery character of our moorland peat but it is a slight departure from our core 12 Year Old whisky.”
Issued by Big Partnership on behalf of Maxxium UK
Call Gabbie Roscamp on 0131 557 5252 or email gabrielle.roscamp@bigpartnership.co.uk
Please enjoy our brand responsibly www.drinkaware.co.uk.
HIGHLAND PARK LAUNCHES REBUS30 WHISKY
AN EXCLUSIVE 10 YEAR OLD SINGLE MALT TO CELEBRATE SPECIAL 30TH ANNIVERSARY
Highland Park single malt Scotch whisky is proud to announce plans to collaborate with legend of British crime author Ian Rankin and The Orion Publishing Group to help mark the thirtieth anniversary of John Rebus, one of crime fiction’s best loved creations.
To help start the celebration in style, a very special edition of Highland Park is being produced – Rebus30, a 10 year old single malt Scotch whisky, that will be available for Rebus fans to buy exclusively from Highland Park.
Jason R. Craig, Highland Park, Brand Director, said: “We are delighted to have been asked to produce this exclusive bottle to celebrate the 30th anniversary of a great crime icon.
“This is a very special partnership for the brand as we were involved ten years ago when Ian celebrated the 20th anniversary of the publication of the first ‘Inspector Rebus’ novel Knots and Crosses. At that time, Ian was invited to visit the distillery on Orkney where he chose a special single cask. The whisky’s flavour profile was chosen according to what Ian felt Rebus would prefer – cask no 3272, was ‘dark, complex and with a long finish’.
“To celebrate Rebus30, our brief was to craft a 10 year old single malt fit for an iconic detective who truly stands apart. The result is stunning single malt created by Gordon Motion, our Master Whisky Maker and a tribute to those with a strong independent spirit and those who know their own mind.
“Best shared with friends or when enjoying a dark crime novel!”
Sarah Benton, Group Marketing Director at Orion said: “Working with Highland Park on this partnership for Rebus30 and RebusFest has been a total delight. What better way to celebrate Rebus’ 30th birthday! We know his fans are going to snap up these exclusive bottles fast. In addition to the Highland Park Rebus30 10 year old single malt, we will be auctioning a few limited edition Highland Park 30 year old single malt also specially created for Rebus30, throughout the year’s celebration – watch out for these!”
Rebus and Highland Park fans will be able to buy this commemorative bottling for £30 (70cl) and it will be delivered in time for the launch of RebusFest at the end of June 2017. It will only be available for those who join the brand’s Inner Circle tribe. Registration of interest for this bottle will be open from early April. To hear further news on how to register for a bottle, join our Inner Circle tribe here www.highlandparkwhisky.com/Innercircle
In addition for those who will be in Edinburgh for the RebusFest, Highland Park’s Senior Brand Ambassador Martin Markvardsen will be hosting two whisky Master Classes on Friday 30th June and Saturday 1st July at the Waldorf Astoria Edinburgh – The Caledonian. As well as learning all about why Highland Park stands apart from other single malts, guests will be given a unique opportunity to taste Highland Park Rebus30 along with some of the brand’s other special whiskies. We hope you will #RaiseaGlasstoRebus and celebrate #Rebus30 with us.
The Whisky Market Limited
Our Latest Whisky Directory Listing
Founded in April 2014, The Whisky Market has grown from a modest private client base and now has over £2,000,000.00 of single malt Scottish whisky casks under management. The decline in global markets and alternatives in general forced many people to look elsewhere for value and a tax efficient hold.
Over the last 3 years, The Whisky Market has been working with a very unique type of asset for a select clientele allowing them to access a piece of Scotch history by owning casks of Single Malt Premium Scotch Whisky.
Current independent reports are showing typical returns are around 7 – 12% per annum for holding Scotch whisky casks over the last 9 years.
On top of growing demand and great returns, Whiskies held in casks are exempt from both VAT and more importantly, Capital Gains Tax, ensuring all profit from cask ownership will be yours to keep!
The ownership of the cask is for 3, 5 or 10 years and always in the client’s name so they have 100% security in their ownership of the cask. Casks are matured at the distillery or warehouse until they are ready to be sold.
Please visit www.thewhiskymarketltd.com/info for more information or call 020 7199 8387
THE MACALLAN IN LALIQUE
LEGACY COLLECTION ACHIEVES EXCEPTIONAL AUCTION PRICE OF US$993,000 AT SOTHEBY’S HONG KONG
Sunday 2 April saw the sale of the extraordinary The Macallan in Lalique Legacy Collection – a set of six stunning crystal decanters containing the rarest of The Macallan’s single malts aged from 50 to 65 years old – for US$993,000 at Sotheby’s in Hong Kong.
Following more than a decade of collaboration, the highly coveted collection marks the grand finale in the prestigious Six Pillars odyssey – an exclusive series of limited edition decanters by The Macallan and master French crystal maker, Lalique, inspired by the foundation stones upon which The Macallan creates its exceptional whiskies.
As the world’s only complete collection, official and direct from The Macallan, The Legacy Collection was listed in the Sotheby’s ‘Finest & Rarest Wines and The Macallan’ auction in Hong Kong on Sunday 2 April 2017, with all net proceeds to be donated to Hong Kong based and other Asian charities.
Housed in a one and only, bespoke natural ebony cabinet created by Lalique Maison, The Legacy Collection also holds six Macallan Fine and Rare miniatures; two from each of the 1937, 1938 and 1939 vintages (signifying the zenith of Lalique’s contribution in the French Art Deco period), and six pairs of Lalique Macallan glasses, each serial numbered to commemorate the unique partnership. Autographs of the masters behind the collection are included inside the cabinet, which also allows space for the buyer to have their own name engraved within it as well.
Ken Grier, Creative Director for The Macallan, said: “This remarkable conclusion to The Macallan in Lalique Six Pillars series is a symbol of the strength behind our long-standing partnership and our unwavering commitment to going beyond the ordinary. To achieve this outstanding price at auction is testament to the quality, detail and absolute skill and mastery of the Lalique craftsmen and our expert whisky makers, and we are proud that this work of art has secured a wonderful contribution to Asian charities.”
Silvio Denz, Chairman and CEO of Lalique, said: “The unprecedented price achieved for The Macallan in Lalique Legacy Collection reflects the exceptional nature of the piece – a complete one off and highly collectable work of art which marries the two houses. Masters in their respective fields, Lalique and The Macallan are joined by mutual respect and an unwavering commitment to craft, artistry and beauty. Since our partnership first began in 2005, it has achieved a number of world record prices at auction and we are delighted to provide both The Macallan and Lalique connoisseurs the opportunity to own something truly remarkable whilst contributing to Asian charities.”
Robert Sleigh, Senior Director at Sotheby’s Asia, said, “It has been an honour for Sotheby’s to work with The Macallan and Lalique once again in offering this unique Macallan Collection that combines the exemplary artisanal skills of both Macallan and Lalique, to produce this once in a lifetime opportunity to acquire such a rare collectable item. The enthusiasm of over ten bidders in the room, online and over the phone demonstrates the importance with which global collectors regard The Macallan in Lalique Legacy Collection and the significance of its direct from the distillery provenance. It is fitting that it achieved a new world record for any lot of whisky ever sold at auction.”
The six exceptional whiskies contained in the cabinet are:
The Macallan in Lalique – Exceptional Oak Cask, 50 Years Old
The Macallan in Lalique – Natural Colour, 55 Years Old
The Macallan in Lalique – Finest Cut, 57 Years Old
The Macallan in Lalique – Curiously Small Stills, 60 Years Old
The Macallan in Lalique – Spiritual Home, 62 Years Old
The Macallan in Lalique – Peerless Spirit, 65 Years Old
Since its inception in 2005, The Macallan in Lalique Six Pillars series has captured the imagination of collectors around the world. In 2014, The Macallan accounted for the top ten priced bottles sold at auction; eight out of ten sales being decanters from The Macallan in Lalique series (Whisky Magazine). In 2015, The Macallan was the most valuable whisky brand at auction, accounting for over 25% of the total value traded at auction (Rare Whisky 101).
The Macallan has a strong relationship with Sotheby’s, having previously worked together on both its world record auctions including, The Macallan 64 Years old in Lalique Cire Perdue Decanter in November 2010, selling at auction in New York for US$460,000, and the Imperial M Decanter in January 2014, selling at auction in Hong Kong for US$628,000.
The charities set to receive funding from the proceeds of the auction include those which benefit disadvantaged people in Hong Kong and throughout Asia by supporting them with food needs, skills to help them back into employment, and medical requirements.
For further information about The Macallan visit www.themacallan.com
Whisky Galore – The Green Welly Stop Spirits Retailer
Premium Scotch and American Whiskey Retailer
Malt Marketing continues to introduce some of the finest places to shop for whiskey. Specialized retailer Whisky Galore at The Green Welly Stop has been selling scotch whisky since 1976. With many years of experience behind them, not to mention an exquisite selection of malts, blends and other whiskies, Whisky Galore prides itself in being an exceptional whisky retailer.
Venturing into the online world in 2007 and quietly building up their stock levels to what they are today, if there is a bottle that you are looking for – don’t hesitate to contact them at Whisky Galore.
In 2013 and 2015 they were ‘Highly Commended’ in The Whisky Magazine’s Icons of Whisky Scotland Award for Online Retailers, an award for which they are immensely proud.
Find out more about Whisky Galore on the main section of the Green Welly’s main website, there you will be able to see what they have on offer in other areas of the business, such as The Outdoor Store, their Gift Shops and more!
