THE MACALLAN RESIDENCE OPENS DOORS TO UK CONSUMERS
The Macallan, distributed by Maxxium UK, has opened its doors to consumers at The Macallan Residence in the first UK event of its kind for the luxury single malt whisky.
The Macallan took up residence at the prestigious neo-Gothic mansion Two Temple Place in London for two nights only (2 and 3 June), where consumers were taken on a journey of carefully curated experiences exploring the world of photography, food and fashion.
The Macallan Residence was created to invite consumers into the world of The Macallan and to celebrate the award winning The Macallan 1824 Series. With over 700 consumers entering The Macallan Residence, the brand reported strong consumer engagement over the course of the two evenings.
Guests were greeted with bespoke branded keys and invited to unlock their senses. The evening began with an exclusive masterclass by Wayne Collins from Maxxium’s Mixxit team in the art of cocktail making with a twist on the classic Old Fashioned cocktail, ‘The Macallan Old Gold’.
Esquire supported the event as media partner. The luxury men’s magazine hosted tailor Timothy Everest and a bespoke styling service as well as Shinola who offered guests personalised monogramming.
Guests were invited to nose and taste Amber, Sienna and Ruby, award winning whiskies from The 1824 Series in a chocolate and whisky pairing from Artisan Du Chocolat and Mixxit’s David Miles.
Keith Bonnington, The Macallan Senior Brand Manager, commented: “Creating The Macallan Residence allowed us to open our doors and welcome consumers into the world of The Macallan. These events were the first of their kind in the UK and we wanted consumers to be able to truly experience The Macallan, bringing to life the brand’s luxury credentials and our unwavering dedication to quality and craft. Our venue, Two Temple Place, offered the perfect combination of grandeur with the intimacy of a private house party, and our hosts showcased the very best of The Macallan.
“The Macallan Residence allowed us to introduce our single malts to new consumers and deliver strong brand engagement in a memorable way.”
Issued by The BIG Partnership on behalf of Maxxium UK
Call Laura Hutchinson on 0131 557 5252 or email laura.hutchinson@bigpartnership.co.uk
Curly Coo Bar – Thee Whisky Bar in Stirling
Once the capital city in Scotland, the city of Stirling continues to remain one of the country’s most significant historic settings. With sites such as Stirling Castle, The Wallace Monument and the Old Town Jail, Stirling is truly a city of national significance that continues to appeal to hundreds of thousands of tourist’s year in year out. As well as being a city of historic and cultural importance, Stirling is also home to one of the country’s most impressive whisky bars. Appealing to not just tourists, but students and other local residents alike, Curly Coo Bar situated centrally in the city’s Barnton Street offers all the appeal of a tucked away Highland retreat right in the heart of Stirling.
Offering in excess of 130 malt whiskies, not to mention many beers, wines and spirits of choice, Curly Coo Bar is one of those bars that just has to be sampled and enjoyed. The Drammie Award winning bar of 2013 & 2014 also boats a 5* rating on Trip Advisor, again for 2013 & 2014.
Bringing with her a wealth of experience and knowledge, owner Mandy Silver is the absolute perfect hostess ensuring your experience in Curly Coo Bar is enlightening, educational and ultimately memorable.
For more information visit: www.curlycoobar.com
Or drop in for a dram or 2!
Whisky Collectors Cabinet by Angus Ross
A very special piece of hand crafted collectors furniture currently available at CAA gallery
May/June 2015
At his studio-workshop in Aberfeldy, Perthshire, Scotland, Angus Ross bends, moulds, sculpts and folds wood to create commissions for private clients, interior designers and public spaces. The scale varies from intricate jewellery boxes to groups of large exterior functional art works. He also has a range of limited edition and micro-batch production furniture like this beautiful, hand crafted Whisky Collectors Cabinet, made from Scottish oak and sycamore.
Angus co-owns a local mixed woodland, Old Castle Wood, a few miles downstream from his workshop, and he is involved with growing, felling, milling and preparing timber for furniture making. As a maker Angus is inspired by his material: wood and the processes involved working with it. The small sections of green oak produced led to a deep exploration of the ancient art of steam-bending. This method was used for centuries in Scotland to make barrels and fishing boats and he is now an acknowledged master of the technique achieving new precision, complexity and scale.
Aesthetically Angus is inspired by structure and the balance of line and space, and his work is characterised by pure flowing lines. As a designer Angus is principally concerned with function and the whole experience of interacting with each piece of furniture. Where possible he also likes to introduce fun and an element of surprise – for example the Whisky Collectors Cabinet contains a secret compartment for your most treasured bottle…
Angus Ross: Whisky Collectors Cabinet No 2 (limited edition of 10)
Scottish oak and sycamore with specially commissioned hand cut tumblers and integral lighting
110cm w x 66cm d x118cm h
If you are interested in this piece or would like to know more about it or any other work we may have available, please contact
Becky Harle, Gallery Manager, on 020 7620 0086.
Contemporary Applied Arts has been promoting the best of British craft since 1948. Representing internationally renowned artists from the fields of ceramics, glass, furniture, jewellery, metal, paper, textiles and wood. Located in Bankside, London, just a five minute walk from Tate Modern.
Contemporary Applied Arts
89 Southwark Street
London SE1 0HX
T: 020 7620 0086
E: shop@caa.org.uk
W: www.caa.org.uk
THE MACALLAN LUXURY SINGLE MALT LAUNCHES ITS LONDON RESIDENCE
Luxury single malt whisky, The Macallan is taking over London’s Two Temple Place for two nights only. On 2 and 3 June, The Macallan Residence will unlock its doors and invite guests into the world of The Macallan.
The first UK event of its kind for the brand will take guests on a journey of carefully curated experiences exploring the world of photography, food and fashion.
Visitors to The Macallan Residence will learn how to expertly nose and taste single malt with Gold, Amber, Sienna and Ruby, award winning whiskies from The 1824 Series. Master-classes from Mixologists Wayne Collins and David Miles will showcase the art of creating the perfect Old Fashioned cocktail.
Chocolate and whisky pairings from Artisan Du Chocolat will be on offer, as well a bespoke styling service from a number of hand-picked partners. Photography from The Macallan’s latest collaboration with the world’s most glamourous and iconic fashion photographer, Mario Testino will also be exhibited for guests to enjoy.
Keith Bonnington, The Macallan Senior Brand Manager said: “The Macallan Residence is an exciting and unique event which will take consumers on an exceptional whisky experience. Set in the iconic Two Temple Place, guests will be fully immersed in the world of quality craftsmanship synonymous with The Macallan.”
A limited number of tickets are available for the two hour experience on 2 June at 7.30pm and 8.30pm and 3 June at 6.30pm at Two Temple Place, London, WC2R 3BD. To reserve your place please visit: www.themacallanresidence.com.
Issued by The BIG Partnership on behalf of Maxxium UK
Call Laura Hutchinson on 0131 557 5252 or email laura.hutchinson@bigpartnership.co.uk
Jim Beam’s collection of small batch bourbons arrive in the UK
23 April 2015: Maxxium UK is welcoming Beam Suntory’s super-premium collection of small batch bourbons featuring Basil Hayden’s, Booker’s and Baker’s this month. Available across the on-trade, the trio are among the highest quality products from the world’s #1 bourbon producer, offering consumers premium expressions of bourbon that showcase the long-standing traditions of the Beam family.
These products will be introduced at the Jim Beam Crafthouse, an experiential event also housing other Bourbon Legends including Jim Beam Signature Craft 12-Year old, Maker’s Mark and Knob Creek. Taking place on Thursday 23 and Friday 24 April, the Jim Beam Crafthouse will immerse guests in an educational and interactive experience led by special guests Bill Samuels Jr, President of Maker’s Mark and Kevin Smith, Vice President of Kentucky Beam Bourbon Affairs, accompanied by Maxxium UK’s Mixxit team.
Jim Beam’s strong family heritage is at the heart of the development of all three small batch bourbons. Baker’s is named after Baker Beam, Jim Beam’s great-nephew; Booker’s was created by Jim Beam’s grandson, 6th Generation Master Distiller Booker Noe; and the recipe for Basil Hayden’s Bourbon dates back to 1796. The result is a collection of distinct and exquisite bourbons, rich with American heritage. These bourbons are individually unique and now for the first time have a unified bottle shape ensuring the collection is easily identifiable on shelf and in bar.
Baker’s Bourbon is aged for seven years and hand bottled at 53.5% ABV. The Beam family has a secret jug yeast recipe that has been used for over six generations and it is this formula which is responsible for the bourbon’s silky smooth texture and for balancing the bold, intense flavour with a consistently luxurious taste from batch to batch.
Master Distiller Booker Noe, Jim Beam’s grandson, originally created Booker’s for his own personal use. It is one of the only bourbons available today that is bottled straight from the barrel, uncut and unfiltered, yielding an intense flavour and nose which is one of a kind. Booker’s Bourbon is bottled at its natural ABV of 62.5% and aged for between six and eight years in barrels in the centre of the rack house. The temperature and humidity there ensure the perfect conditions for ageing this exceptional bourbon. Each of the barrels used in this process were hand-selected by Booker himself, leaving a lasting legacy.
Basil Hayden’s was created with the same high-rye style of the whiskey originally produced by its namesake in 1796. Basil Hayden the distiller was born in Maryland, where a high proportion of rye was used in the production of whiskey and then moved to Kentucky, adapting the method of producing whiskey from a base of corn. However he continued to add a higher percentage of rye than other distillers, resulting in a smooth, mild bourbon, with a slightly peppery taste and aroma. This bourbon has a gentle taste and at 40% ABV it is smooth and approachable.
The small batch bourbons will be available in the UK on-trade from the 1st May.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh says:
“Jim Beam’s small batch bourbons will appeal to bourbon connoisseurs and consumers interested in exploring premium dark spirits. The collection offers three unique bourbons which embody the Make History philosophy, perfectly displaying the wealth of history and craftsmanship in Jim Beam bourbons.
“The premium bourbon segment is a developing opportunity within the category and we are proud to offer customers and consumers the premium Baker’s, Booker’s and Basil Hayden’s bourbons. This unique collection will allow our customers to capitalise on the growth of US whiskey and offer something special to the growing contingent of American whiskey enthusiasts.”
Baker’s is available in 700ml bottles with a RRP of £53.99, Booker’s is available in 700ml bottles with a RRP of £63.99 and Basil Hayden’s is available in 700ml with a RRP of £41.99.
For more information, please contact: Jennifer Cirillo or Simone Harvey
Tel: 020 8544 6917 or e-mail: j.cirillo@lime-pr.co.uk, s.harvey@lime-pr.co.uk
