Gordon & MacPhail Boosts Global Sales Strategy
Leading malt whisky specialist Gordon & MacPhail has boosted its global sales strategy following a strategic restructure within the company’s sales division.
The move will integrate the UK market into the global strategy for Gordon & MacPhail and Benromach whiskies going forward. David King, International Sales Director, will assume overall responsibility for global sales with the addition of the UK market to his existing international remit.
David King’s distinguished career in the whisky industry, has seen him hold a number of senior positions, both in the UK and internationally, for companies including the Edrington Group, Berry Brothers & Rudd and Anchor Distilling Co. He later founded DTK Beverages International Ltd, a boutique brand building and strategic consultancy before joining Gordon & MacPhail in 2016.
In his current role, David has refocused Gordon & MacPhail’s international sales strategy for both the Benromach and the Gordon & MacPhail single malt whiskies brand.
Ewen Mackintosh, Managing Director at Gordon & MacPhail, said: “The UK is an important single malt market and this is reflected in the expansion of David’s remit to include the UK as a key element of the company’s global sales strategy going forward. The restructuring of our sales division is part of the company’s long-term plan to build the reputation of the Gordon & MacPhail single malt whisky brand in the luxury sector while continuing to invest in marketing and brand building for Benromach across the world.”
In the UK, Stuart Ellis, UK Sales Manager, will now be the main contact for wholesale customers. Stuart joined Gordon & MacPhail in 2015 after spending more than 25 years in a range of account management positions in the UK market, including running his own distribution and online business. He will continue to utilise his strong experience in delivering effective account management for customers across the UK wholesale market.
The company’s award winning, UK wholesale division will focus on building sales of Gordon & MacPhail and Benromach whiskies alongside select distributor brands. The wholesale business also offers a complementary selection of premium spirits, coupled with product education and a focus on superior customer service.
The restructure follows the announcement in November 2017 of an overall sales increase of 10.8% to £28.3 million. International sales increased by 11.8% to £8.9 million and UK sales increased by 10.4% to £19.4m.
For more information, please contact Annie Diamond on annie.diamond@mucklemedia.co.uk or 0131 228 9713.
Whisky-Online Auction Results for December 2017
December Auction Results 2017
Director of Prestige Appointed to Support Growth in Luxury Sales
Leading malt whisky specialist Gordon & MacPhail has announced the appointment of Stephen Rankin as the company’s first Director of Prestige.
Stephen will nurture and build relationships for Gordon & MacPhail’s range of single malt whiskies in the global luxury consumer market, focusing on the unrivalled rare and aged expressions within the company’s portfolio.
In addition to conducting premium tastings, attending events and working with trade customers, Stephen Rankin, formerly UK Sales Director, will host high-net worth consumers to help build their knowledge and support their exploration of the range of Gordon & MacPhail whiskies available.
Ewen Mackintosh, Managing Director at Gordon & MacPhail, said: “The appointment of Stephen is the next step in the company’s strategic plan to build Gordon & MacPhail’s growing reputation in the luxury sector.
“Over the next five years, the focus will be on building the premium credentials of the single malt whiskies within the portfolio.
“Stephen is ideally placed to grow the reputation of the brand on a global scale. As a fourth-generation member of the Urquhart family who own the company, his expertise, passion and understanding of both the industry and the whiskies will inspire customers and individuals across the world. He will build on his existing trade relationships and support new partnerships as we continue to support the brand’s reputation as a world leading whisky maturation expert.”
Stephen Rankin said: “It is a privilege to take on this new role as it provides a wonderful opportunity to share the story of our whiskies with new customers and consumers around the world.
“As we increase our profile in the luxury sector, we will be building key partnerships with organisations that share our passion for provenance, expertise, craftmanship and authenticity. We’ve recently invested in beautiful new facilities above our historic shop in Elgin’s South Street. As the emotional home of the brand since 1895, it is the ideal location to host premium tastings for key customers and consumers.”
Last month, Stephen Rankin selected and unveiled Private Collection Glenlivet 1943 by Gordon & MacPhail one of the world’s oldest and rarest single malt whiskies. In February 2018, visitors to Glasgow’s The Whisky Show: Old & Rare will have the opportunity to meet Stephen and sample a unique selection of limited edition vintages.
In March, Stephen will travel to the Young Presidents’ Organisation’s (YPO) global conference in Singapore to deliver an exclusive tasting of six carefully selected whiskies from consecutive decades, bringing together over 200 years of liquid history. In April, he will deliver a Masterclass at Nth 2018, a 4-day whisky extravaganza in the opulent surroundings of the Wynn, Las Vegas. Whisky aficionados travel from across the globe to taste, savour, discuss and learn more about rare whiskies from the world’s leading master distillers and maturation experts.
For more information, please contact Annie Diamond on annie.diamond@mucklemedia.co.uk or 0131 228 9713.
24th November 2017
Christmas Half Price Whisky Directory Listings
In the run up to Christmas 2017, Malt Marketing has halved the price of listings in its Whisky Business Directory.
With premium listings available, why not register your whisky shop or whisky bar and benefit from having a business summary up to 500 words, up to 7 photographs and or video content showcasing your business along with all your business contact details.
All new listings also benefit from a temporary home page article on Malt Marketing and feature in Malt Marketing’s Twitter and Facebook updates.
For further information, contact: info@maltmarketing.com
Scotch Whisky Association – Response to MUP Decision
Karen Betts, Scotch Whisky Association chief executive, said:
“We accept the Supreme Court’s ruling on minimum unit pricing (MUP) of alcohol in Scotland. Looking ahead, the Scotch Whisky industry will continue to work in partnership with the government and the voluntary sector to promote responsible drinking and to tackle alcohol-related harm.
“We will now look to the Scottish and UK Governments to support the industry against the negative effects of trade barriers being raised in overseas markets that discriminate against Scotch Whisky as a consequence of minimum pricing, and to argue for fair competition on our behalf. This is vital in order that the jobs and investment the industry provides in Scotland are not damaged. At home, we hope to see an objective assessment of the impact of MUP.”
More news from www.scotch-whisky.org.uk
15 Nov 2017
