This winter, embrace the icy cold of the darker months thawed by a dram of the world-acclaimed ‘Darkest’ whisky created by the oldest distillery on the isle of Islay, located off the west coast of Scotland. Having been matured in ex-bourbon casks in the cool cellars of the legendary Bowmore No.1 Vaults, this precious whisky has spent its final 3 years in Oloroso sherry casks to give its signature darkest colour and warming finish, with a flavour profile of treacle toffee, hazelnuts and figs that perfectly matches the festive notes of the season.
NOTES OF WINTER
With Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky, breathe in seasonal notes of rich dried fruits, dark chocolate, and a hint of Bowmore® whisky’s signature smokiness before the palate is enveloped with the merry taste of toffee, raisins and gentle smoke leading the way to a deliciously rich centre that is befitting for all yuletide celebrations. Finally savour its robust and complex finish with a hint of sherry for a taste evocative of festive fruitcake in a glass.
A WARMING RECIPE
On the ink-black nights of winter create a luxurious serve with Bowmore® 15 Years Old ‘Darkest’ with a simple twist on the classic homemade hot chocolate. The rich and intoxicating scent of cocoa beans lends a subtle fruitiness that is perfectly complemented by the tell-tale wisp of Islay peat and the sun-dried fruit aromas of Bowmore 15 Years Old ‘Darkest’. With the perfect balance of whisky, chocolate and hot milk this is a real treat for whisky and chocolate lovers alike. Whether sipped alone or shared in a hot chocolate, Bowmore® 15 Years Old ‘Darkest’ is the ultimate winter whisky for the longer months of wintertide, described as ‘faultless’ by whisky legend Jim Murray.
50ml Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky
15ml cherry liqueur
10ml cinnamon syrup
250ml whole milk
11 grams hot chocolate
1 cinnamon stick
1. Warm milk in a pan and mix with hot chocolate straight in a mug
2. Add Bowmore® 15 Years Old ‘Darkest’ and the rest of the ingredients; stir together
3. Garnish with a cinnamon stick and a dusting of cocoa powder
Ahead of the key festive season, Maxxium UK has unveiled the Peated Malts of Distinction gift pack which features each whisky from the Beam Suntory portfolio – The Ardmore Legacy, Connemara Original, Bowmore Small Batch and Laphroaig Select – united in one box set for the first time.
Each expression comes as a 50ml bottle and is inserted in an eye-catching box which feature a traditionally cut peat block and also includes a mini-booklet explaining the traditional peated whisky process and the variety of peat flavours present in the range. Launching this month at specialist whisky retailers in the UK, it is aimed at both whisky enthusiasts and consumers looking to explore a unique set of flavour profiles.
Peter Sandstrom, Marketing Director at Maxxium UK said: “The peated malts category is showing strong growth and as distributors of an unrivalled portfolio of peated malts in the UK we’re in a unique position where we can offer customers a variety of taste experiences. The Peated Malts of Distinction gift pack brings together a collection of peated malts for every palate, with each expression boasting its own unique and distinctive smoky flavour.
“From the lightly peated Highland single malt, The Ardmore, which is a perfect introduction to the peated malts category, to the iconic Laphroaig, which is often considered the archetypical Islay peated single malt, the gift pack will provide consumers with a unique taste journey through peated malts.”
Beam Suntory launched the Peated Malts of Distinction in 2014 in order to forge the company’s leading position in the Peated Malts category and educate both consumers and trade on the versatility and variety of taste profiles available.
Peated Malts of Distinction gift will retail at RRP 14.99 and is available at specialist whisky retailers including Royal Mile Whiskies, The Green Welly Stop and The Whisky Exchange.
For further information please contact: Gabrielle Roscamp or Laura Hutchinson at The BIG Partnership on 0131 557 5252
Only 2,000 bottles of Bowmore Mizunara Cask Finish available globally from
Harrods, Selfridges, The Whisky Exchange, The Whisky Shop
ABV 53.9% | 700ml | RRP from £650
A NEW WORLD WHERE EAST MEETS WEST
Bowmore, the first distillery on Scotland’s isle of Islay, has launched a world first; a Single Malt Scotch Whisky that has been finished in precious oak casks hand-crafted from the rare Mizunara tree of Japan. Bowmore Mizunara Cask Finish beautifully brings together two of the world’s most renowned whisky islands to create a refined, elegant and complex Single Malt, making it the ultimate gift for the whisky connoisseur. This exclusive expression of just 2,000 bottles is priced from £650.
A WHISKY MADE OF MORE
Having never before left Japan, the carefully selected and delicate Mizunara oak casks embarked on a 6,000 mile journey across two oceans, before being laid to rest in Bowmore’s legendary No.1 vaults located on Scotland’s rugged whisky island. Under the watchful eye of Bowmore’s Distillery Manager and Master Blender the result is a whisky finished to perfection, imparting notes of floral spice with fragrant smoke, carried on a fresh ocean breeze to create a uniquely balanced and refined dram of consequence.
From the instantly captivating and recognisable Mizunara oak flavours of spicy but sweet vanilla on the palate, followed by notes of cedar wood, exotic mango and honey-rose blossom, Bowmore Mizunara Cask Finish is balanced by the complementary notes of Bowmore’s signature smokiness to create a rounded and complex whisky that should be served and savoured neat.
Enjoy this exceptional whisky from a traditional Glencairn crystal tulip glass. Perfect for nosing, the bowl of this iconic glass gives the whisky room to breathe; this opens up the aromas before delivering the dram onto exactly the right part of the tongue, maximising the tasting experience of this unique liquid.
THE WHISKY LOVERS’ COLLECTION
Filled and sealed by hand, the limited edition bottle is presented in a specially designed luxury box with illustrations denoting its Japanese and Scottish heritage. With the rare whisky launching just in time for the festive gifting period, Bowmore Mizunara Cask Finish makes the ideal gift for whisky lovers and luxury collectors alike where they can own a part of history.
Show Launches Oldest Whisky Mortlach 75YO, New High Roller Day
ATLANTA, GA xxxxx – The Universal Whisky Experience, the world’s first luxury whisky tasting show, is scheduled for March 2- 5, 2016 at Encore at Wynn Las Vegas. Founded six years ago by real estate developer and whisky enthusiast Mahesh Patel, the memorable experience is now a four-day destination event with exclusive tastings of the world’s finest whiskies for connoisseurs and collectors alike, and intimate opportunities to mingle with Master Distillers and Blenders. This year’s show will include special surprises to celebrate the 6th anniversary of this event.
“Whisky enthusiasts value curated experiences as well as rarity and exclusivity, says Patel. “For this year’s event, one of the highlights is the exclusive launch of the world’s oldest whisky Mortlach 75YO by Gordan & Macphail, a new High Roller Day, epicurean evenings, and a new Whisky speed dating event” he added.
Brand Master Classes hosted by Master Distillers and Blenders will be held Friday, March 4th before the Nth 2016 tasting show where they will share experiences, knowledge, and rare sips with guests.
Guests can enjoy a menu of one of a kind experiences, including:
• A walk-around tasting featuring the world’s most distinguished and coveted whiskies
• New High Roller Day to be held Thursday, March 3rd features Private Suite tastings for the High Roller Super Pours, the rare “Super Pours” representing whiskies valued at more than $ 3,000 a dram
• Exclusive Brand Master Classes hosted by Master Distillers and Blenders on Friday, March 4th before the Nth 2016 tasting show including a Johnny Walker Blending Experience as well as Master Classes on Saturday, March 5
• An exclusive Glenlivet Whisky Dinner at Joel Robuchon restaurant at MGM Grand will kick-off the four-day Universal Whisky Experience in Las Vegas
• New High Roller Whisky speed dating event at Tableau restaurant at Encore at Wynn Las Vegas
• New highlights from brands and launches at the show include Bespoke Spirits introduction of Prometheus
• Intimate access to meet the makers of the best whiskies in the world
This year’s event will also showcase some of the world’s most expensive bottles of scotch. Total value of whiskey that will be showcased are estimated over $3 Million.
Guests can select from three weekend experience levels:
• High Roller Experience –Thursday, March 3 – March 5 at $2,495.00. The premium package includes exclusive access to all show event and tastings including: New High Roller Day on Thursday, March 3rd with Private Suite Tastings and Exclusive High Roller Super Pours, Private Events with other High Rollers, One-on-one meetings with brand ambassadors, Whisky Speed Dating event at Tableau restaurant, All Super Pours at the Nth 2016 main tasting show, Nth 2016 Show and Gourmet Dinner Event, Master Classes, Unparalleled High Roller Gift Bag.
• Connoisseur Experience – Friday, March 4 at $525.00. Guests seeking a high-touch experience with a few extra indulgences without going over the top will enjoy the main tasting show, hors d’oeuvres, and opportunity to attend a special event on Friday, March 4.
• The Companion Experience – Friday, March 4 at $295.00. Companions can enjoy the show for the Experience on Friday, March 4. Instead of whisky they can enjoy premium red and white wines, Champagne, hors d’oeuvres, and receive a souvenir Glencairn engraved champagne flute.
“The Universal Whisky Experience is one-of-a-kind access to sips of rare whiskies, often poured by the Master Distiller himself,” says Patel. “The event provides a forum for whisky enthusiasts and collectors to trade notes on their own purchases and collections,” he said. Complete program information and ticket sales can be found at www.universalwhiskyexperience.com.
About The Universal Whiskey Experience:
The Universal Whisky Experience was founded by C.E.O. Mahesh Patel, a successful commercial real estate developer in Atlanta, Georgia. Patel’s great passion in life is whisky, namely “Scotch” whisky. A connoisseur and enthusiast, he frequently attends exclusive whisky events and gatherings both domestically and abroad. He is an avid collector of fine and rare whiskies. Mahesh found a need in the marketplace and leveraged his special relationships to create The Universal Whisky Experience, the world’s most luxurious whisky event.
Laura Baddish, The Baddish Group
212 221 7611, ext. 304; email@example.com
Islay, Scotland, November 2015: On a clear night, a cold westerly breeze off the coast of Scotland will carry you to the remote and rugged isle of Islay, an island which legend has it that was once the home to the Devil himself. On previous sightings, it is said that the Devil was chased through the village of Bowmore into the gates of Islay’s first distillery. Every inch was searched, but the Devil was nowhere to be seen; he was thought to have escaped inside a cask of Bowmore®, bound for the mainland. As the story of The Devil’s Casks unfolds further in this third and final chapter, the Devil’s plot creates an unprecedented twist.
Having returned to Islay once before (The Devil’s Cask II), the Devil has mastered the art of illusion this autumn with the sighting of a second devil. For the first time the whisky has matured in not just one, but two types of sherry casks, marrying dry Oloroso sherry casks and sweet Pedro Ximénez sherry casks to give the expression an incredible intensity and richness that tempts whisky fans with double the complexity and double the flavour.
DOUBLE THE DEVIL
To leave his mark on Bowmore and to be forever immortalised on the island, the Devil’s cunning escape has created a beguiling liquid that will taunt and tease with its double personality, which will be irresistible to all who come to taste it:
Devil No.1: Pedro Ximénez Sherry revels in its sweetness as the grapes are dried in the Spanish sun producing intense aromas of chocolate and coffee.
Devil No.2: Dry Oloroso Sherry captivates with its dark, fruity aromas with notes of figs and raisins, resulting in a smooth, dark and indulgent liquid.
The two first-fill sherry matured whiskies are expertly married (delicately blended together and rested) after having being laid to rest in Bowmore’s No. 1 Vaults, the oldest maturation warehouse in Scotland.
Breathe in a wave of rich, dark, exotic fruits, including sultanas, mangos and raisins, fused with earthy angelica root and treacle toffee. Give in to temptation and sip the smooth, rounded taste of dates, chocolate fudge and salted treacle, warmed by orange-laced Aruba coffee. Finally, savour the powerful, long-lasting finish of smoked fruitcake, blood orange and sea salt. Devilishly rewarding and a great addition to any whisky collection, this limited edition release not only tells a tale, it spells the end.
For more information please contact
Rebecca Brennan at LDR CREATIVE
firstname.lastname@example.org | 0207 851 6629
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