19 February 2014: Maxxium UK is expanding the Jim Beam® Bourbon portfolio with the UK launch of Jim Beam® Signature Craft 12-Year. An ultra-premium expression crafted by 7th generation Beam Master Distiller Fred Noe, Jim Beam Signature Craft 12-Year builds on Jim Beam’s legacy as a leader in whiskey innovation and the brand’s position as the world’s #1 bourbon. Jim Beam Signature Craft 12-Year is a celebration of the family’s distilling method that has been practiced for more than two centuries. Each bottle bears James B. Beam’s signature, a tradition that has been in place since the repeal of Prohibition in the U.S. as a seal of a bourbon’s authenticity. Jim Beam Signature Craft 12-Year, which has already received global acclaim from industry experts for its quality1, is a unique expression that brings something special to small batch bourbon.
Aged for 12 years and bottled at 43% ABV, it is aimed at whiskey enthusiasts who enjoy trying something different and want a premium product from a trusted brand. The extensive ageing process results in a bourbon that is ideal for sipping neat or on the rocks. It is deep rich amber in colour and full bodied, with sweet vanilla notes and rich and robust oak flavours. Following the successful launches of Red Stag by Jim Beam®, Jim Beam® Honey and Jim Beam® Devil’s Cut®, Jim Beam Signature Craft 12-Year is now available in the UK initially to selected premium on-trade accounts. Maxxium UK’s Marketing Controller for Imported Whiskey, Eileen Livingston says: “It’s an exciting time to be introducing this ultra-premium bourbon in the UK. Interest in the category is at an all-time high and the launch of Jim Beam Signature Craft 12-Year allows our consumers to explore a small batch bourbon created by a brand they love and trust. This handcrafted bourbon brings something new to the world of small batch bourbons and showcases Jim Beam’s signature production process.” , its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com. For more information, please contact: Jennifer Cirillo or Simone Harvey Tel: 020 8544 6917 or e-mail: email@example.com, firstname.lastname@example.org
As we continue to expand our exceptional whisky shops and bars directory, allow us to bring you closer to the very best whisky shops and bars that exist today. With more and more listings offering many of the worlds finest and most sought after whiskies, our desire is to help you in finding the places best suited to you. Like many of the online shops listed in our directory, The Whisky Vault boasts an impressive collection of over 1500 malts and has a passion for delivering exceptional whisky with exceptional service.
To market and promote your whisky shop, bar or distillery with Malt Marketing, contact: email@example.com
As we enter a new year, what could be more fitting than having a new specialised whisky bar open on your doorstep? This is certainly how the residents and visitors of Stirling must feel as Curly Coo Bar opens its doors on the city’s Barton Street. Formally of Crieff, Curly Coo Bar offers Stirling something very special indeed.
With upwards of 130 bottling’s on offer, Curly Coo Bar is sure to cater for even the most discerning palate. Centrally located with a warm welcoming feeling, you are sure to feel very at home as you take in the exceptional range of whisky on offer. While very much the traditional bar with a diverse range of alternative tipples to choose from, there can be no mistaking the clear focus on whisky this bar prides itself in.
After the lightning strike of the mighty Thor and the smoky complexity of the trickster Loki, Highland Park has turned its attention to the mesmerising Norse Goddess of Love, Freya for the third release in the acclaimed Valhalla Collection.
Famed for her great beauty and often known as The Fair One, Freya is the patron and protector of the human race, and to whom souls travel to be renewed. On one hand she is a beautiful and sensitive adviser but on the other a hot blooded and glorious Warrior that no one can resist.
Her story is full of colour and legends. Spring flowers fall from her hair and she sheds tears of gold and amber. It is believed the reflection from her magical cloak of feathers in the night sky creates the aurora borealis (Northern Lights).
Highland Park has continued The Valhalla Collection tradition of reflecting the character and qualities of the Norse Gods in the whisky itself, this time taking Freya’s intriguing allure and feisty personality as their inspiration to create an entrancing single malt – full, rich and complex with a lingering beguiling finish.
The shimmering gold 15 year old vibrant whisky offers a white chocolatey aroma with a fresh tropical fruitiness emerging from the trademark gentle, sweet smokiness Highland Park is known and loved for.
Freya represents the continuation of Highland Park’s Valhalla Collection; a range of four unique whiskies taking inspiration from the legendary Nordic gods of old. Bottled at 51.2% ABV this limited edition whisky comes housed in the same unique and award winning wooden frame of Thor and Loki, echoing the fearsome contours of a traditional Viking long ship.
Gerry Tosh, Global Marketing Manager said:
“Freya is the only female to feature in The Valhalla Collection and being a serene, spiritual and giving goddess, she brings a fresh allure and depth to the lineup. Her beauty and majesty are said to make her utterly captivating and I think people might feel the same about this smooth and classy single malt. It is unmistakably Highland Park, but offers a rich, full burst of flavour that reflects this Warrior God’s mesmeric aura and feisty dominant side.”
Freya will be available from specialist independent whisky retailers, at the Highland Park distillery and www.highlandpark.co.uk from 7th February at a RRP of £140.
Highland Park Freya – 15 years old – 51.2% abv
Colour: The Fair One, golden
Aroma: Almond and Madagascan vanilla shimmer in the distance like the Aurora Borealis. White chocolate followed by candied cherries makes way for a vibrant wave of mango and melon, riding upon a cloud of cream soda.
Taste: The heart of this whisky shines like a jewel, surrounded by fragrant peat. Orange peel, butterscotch and rose petals provide the sweetness along with orange blossom and ginger. Lively popping candy, lemongrass and tropical fruits are lightly shrouded in peat smoke.
Finish: Complex and beautiful, yet balanced and considered like Freya herself, the finish gives lingering spice and soft peat smoke intertwined with soft orchard fruits, toasted coconut and a light char, providing a rounded depth and allowing this whisky to soar.
For further information please contact Linsay Moore/Sarah McDonald at The BIG Partnership via email on firstname.lastname@example.org or by phone on 0131 557 5252.
World’s #1 bourbon Jim Beam kicks off its 2014 “Make History™” TV ads with long-term brand partnership
LONDON – 29 JANUARY, 2014 – Jim Beam®, the world’s #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History™ multi-media brand campaign that will reach more than 100 markets worldwide. Make History™ is the first-ever global marketing campaign for the iconic American brand, which dates back to 1795. The television campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the UK, US, Australia and Germany.
“Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership signifies a truly new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand,” said Kevin George, senior vice president and chief marketing officer at Beam Inc. [NYSE:BEAM]. “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
The Make History™ campaign will premiere a new television commercial featuring Kunis in the UK on 17 March 2014 and will roll out in markets worldwide over the next few months. Kunis will also be featured in retail materials and content on Jim Beam’s website, www.jimbeam.com, Facebook (www.facebook.com/JimBeamUK) and Twitter (http://twitter.com/jimbeamuk).
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has recently spent time in Clermont, Ky., with Jim Beam’s seventh generation Master Distiller, Fred Noe, immersing herself in the heritage, traditions and production of “America’s Native Spirit.”
Jim Beam’s TV advertising campaign was created by FutureWorks, a partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg). In the UK, the ads will appear across multiple media properties, including ITV, Channel 4 and Sky, as well as in media properties across the globe.
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