05 November 2014: Maxxium UK welcomes Jim Beam’s Seventh Generation Master Distiller Fred Noe to London on the 6th November to judge the final round of the Shake History bartender competition—a first for Noe in the UK—and lead an exclusive bourbon masterclass.
Jim Beam’s® Make History™ bartender challenge, Shake History, drew teams from across the UK, six of whom will now compete in a final like no other at The Blues Kitchen in Shoreditch for a once-in-a-lifetime opportunity to make their own history in Kentucky at the Jim Beam American Stillhouse.
To enter the competition, bar teams of three to four members each submitted an original Jim Beam cocktail that they felt was worthy of making history and representative of the personality and style of their bar. The six bar teams competing for the grand prize include: The Cocktail Trading Co. (London), MASH (London), City Social (London), The Milk Thistle (Bristol), The Lace House (Nottingham) and Steam and Rye (London).
Once the winning team is announced, Noe will lead an exclusive bourbon masterclass, giving guests a first-hand taste of a selection of the Jim Beam bourbon portfolio.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh says: “We are honoured to welcome Fred Noe to judge our Jim Beam Shake History competition and host a very special masterclass for a select group of people. Shake History is a first-of-its-kind competition and having Fred as part of the day makes it a truly unique and engaging experience enabling us to make history here in the UK.
“Bourbon is thriving in the UK and there is no better way to celebrate the success of Jim Beam and the Make History™ campaign than to reward our Shake History winners with the unique chance to travel to the Jim Beam American Stillhouse in Kentucky to make history with Fred once more.”
The Shake History competition is part of the global Jim Beam ® Make History™ campaign, which invites Bourbon fans around the world to “Come As Friends, and Leave As Family.”
For more information, please contact: Jennifer Cirillo or Simone Harvey
Malts Of Scotland UK is the latest addition to Malt Marketing’s whisky directory. They are proud to offer a range of premium quality single malt scotch whisky and other spirits.
Some rare and unique whiskies which have been bottled from hand selected casks. Most of the whiskies are single cask bottlings, and are available to purchase online under the Malts of Scotland and Highland Laird labels. For further information visit: http://www.maltsofscotlanduk.com
As part of the ongoing development of Malt Marketing, we are pleased to bring to you our latest addition, Whisky – Online. Whisky – Online is an online platform offering to the whisky lover a vast selection of whisky from standard releases to many of the more harder to find whiskies. With an option to buy through their online store or through bidding in one of their many online auctions, Whisky – Online really does encompass the whole whisky buying experience.
With whiskies from Auchentoshan and Glen Garioch to Highland Park, The Macallan and many many more, Whisky – Online really does offer a tremendous array of whisky sure to meet the needs of the whisky novice to the finest single malts connoisseur.
For further information, please check out: http://www.whisky-online.com/
16 October 2014: Tim Pryde of The Voodoo Rooms in Edinburgh is the winner of Maxxium UK’s Maker’s Mark Bartender Trove. His prize is an all-expenses paid trip to Loretto, Ky., the home of Maker’s Mark, to experience the intricacies of this coveted bourbon first-hand.
The Maker’s Mark Bartender Trove launched last year and inspired a first-of-its-kind collection of bar wares and prized treasures from across the UK bartending scene. The campaign is a reflection of the craftsmanship that goes into the production of Maker’s Mark, from the hands-on 19 barrel production process to the inclusion of red winter wheat, which results in a smoother bourbon.
Four finalists were chosen1 following a live exhibition held at The Goldsmiths’ Centre in the creative quarter of Clerkenwell in June. On display was an impressive array of vintage and antique gems and unusual and precious possessions used by bartenders when creating the unique Maker’s Mark serves submitted as part of their entry into the Trove.
Earlier this month, the final four—Tim Pryde of The Voodoo Rooms in Edinburgh, Chris Lacey of Rules in London, Rusty Cerven of The Connaught in London and Michal Buben, formerly of NinetyEight Bar and Lounge—competed at MASH (Modern American Steak House) in Soho where they were tasked with using their precious object to create a new Maker’s Mark cocktail. Upon arrival, they were given an £80 budget to scour Soho on the hunt for extraordinary ingredients that would complement the bourbon in their drink.
Tim proceeded to Chinatown searching for Umeshu, a Japanese liqueur made from steeping ume fruits in alcohol and sugar, to create a Japanese-inspired cocktail that he could serve in his ceramic Shisa cup from Okinawa, Japan.
Rusty returned with an array of objects including a dozen quail eggs and a bag of giant cinnamon sticks, which he used to create a twist on a Tom and Jerry served warm and made in his ornamental samovar bought in Moscow.
Chris headed to Gerry’s to pick up a bottle of Byrrh Grand Quinquina, a wine-based aperitif, with no added sugar, to create a smoky Maker’s Mark cocktail using his Gorham Sterling 1950s Martini Spike (vermouth dispenser).
Michal sourced ingredients including cumquats, yuzu and Lapsang Souchong tea for the creation of his cocktail that was garnished with green tea cookies and incorporated the use of his Reed & Barton sterling silver jigger.
Of all the cocktails presented to the four-strong judging panel, it was Tim’s Hanakotoba Punch made with a hibiscus blossom cordial that prevailed. Maxxium UK’s Mixxit Manager, Amanda Humphrey, Maxxium UK’s Rebecca Tinson, BarLifeUK’s Simon Webster and Imbibe’s Clinton Cawood agreed that this was the cocktail that best showcased Maker’s Mark.
Maxxium UK’s Mixxit Manager, Amanda Humphrey says: “The Maker’s Mark Bartender Trove provided the perfect platform to inspire bartenders to get creative with this iconic and coveted bourbon. The competition challenged our finalists to think on their feet, incorporating unusual and precious ingredients while keeping Maker’s Mark at the heart of their creations.
“Each cocktail captivated the judges and demonstrated a unique and creative take on the brief, making the final decision a very difficult one. In the end it was Tim’s collection of ingredients and story behind his Shisa cup that won us over. We are delighted to reward his efforts and craft for bartending with a trip to the Maker’s Mark distillery.”
For more information, please contact: Jennifer Cirillo or Simone Harvey
Situated close to St Giles Cathedral and a stone throw from the City Chambers The Royal McGregor Whisky Bar & Restaurant is a charming, family run establishment on Edinburgh’s famous Royal Mile. Whether you’re in the capital enjoying the Edinburgh Festival, New Year celebrations, Dynamic Earth or perhaps six nations rugby at Murrayfield, why not enjoy a more intimate and traditional Scottish experience at The Royal McGregor Whisky Bar & Restaurant. Our passion is Whisky, Cask Ale and the best of Scotland’s larder, which has earned us an excellent reputation amongst locals and tourists alike.
With an expertly compiled list of over 80 of Scotland’s finest malt whiskies, we have something for the novice and the connoisseur to savour. Whisky flights are available over the bar as well as ‘Whisky Tastings’ with advance booking.
Our tastings are great events offering wonderful value, which we customise to your requirements ensuring you get the experience you want. From parties of 2 -20 we can accommodate you for any occasion. Whisky with food? Our events are also available with tasting menus were we match the whisky to your chosen menu. In addition, if you want some extra knowledge thrown in, we can offer a host for your event who will hopefully inform and entertain you!
Having experienced an exceptional year of activity in 2014 including The Commonwealth Games, golf’s Ryder Cup and the MTV European Music Awards, Scotland has seen its fair share of excitement and what better way to celebrate another of Scotland’s successes than taking in the ambience of The Royal McGregor Whisky Bar & Restaurant.
Whatever you’re looking for you’re sure of a warm welcome, see you at the bar!
Opening Hours: Sun-Thurs 09:30 -23:00
Fri & Sat 09:30 -23:30
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