DECADENCE DEFINED – Introducing The Macallan Rare Cask Single Malt
Since 1824, The Macallan name has been a guarantee of unrivalled craftsmanship and quality. And now there is a new whisky bearing this name; a single malt born from this unwavering endeavour. This is Macallan Rare Cask, the embodiment of our obsession.
Rare Cask is crafted by our Master Whisky Maker from a small proportion of maturing casks at The Macallan distillery. These casks are handmade from Spanish and American oak; and are the best in the business. Wood defines the flavour of The Macallan, with over 60% of the character comes from the cask it is aged in. But as the name suggests, there is more to this story. Rare Cask is truly rare. This rarity comes from the fact that some of the casks used in the creation of this whisky will never be used again.
The Macallan Rare Cask captures a true decadence; its creation goes beyond any other Macallan whisky and its rarity is absolute. It is a single malt of such diversity and intricacy it challenges the very conventions of whisky creation. It is almost a reinvention by design, but yet The Macallan at its core.
Bob Dalgarno, the Master Whisky Maker is responsible for creating Rare Cask, testing his knowledge and skill to create a whisky worthy of The Macallan name. “Rare Cask is about firstly identifying a selection of casks which can truly be called rare. Each of the cask styles result in different character, so each imparts their own distinct influence on the final whisky.”
With a rich mahogany red hue, The Macallan Rare Cask showcases two of The Macallan’s greatest strengths, exceptional oak casks and natural colour, which are combined with knowledge, skill, passion, commitment and creativity. A whisky produced through meticulous dedication to wood. Some would call this an obsession. We call it The Macallan.
The Macallan Rare Cask is available from specialist whisky retailers including The Whisky Shop and has a RRP of £200.
Issued by BIG Partnership on behalf of Maxxium UK
Call Fiona Hendrie on 0131 557 5252 or email fiona.hendrie@bigpartnership.co.uk
For more information on The Macallan, visit www.themacallan.com
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EDINBURGH…HISTORY, CULTURE AND OF COURSE, EXCEPTIONAL WHISKY BARS….WALDORF ASTORIA EDINBURGH – THE CALEDONIAN
Over the coming weeks, Malt Marketing will be introducing some of Edinburgh’s finest whisky bars. From the familiar more established to the latest bars emerging onto the scene, The first of these just so happens to be the world acclaimed Waldorf Astoria Edinburgh – The Caledonian, known locally as the “Caley”, is one of Edinburgh’s most significant landmarks. Standing proudly at the West End of Princes Street, this former Victorian railway building hotel nestles in the shadow of the imposing Edinburgh Castle and its reputation for style and excellence has attracted generations of locals, international visitors and notable personalities for over one hundred years.
Following extensive refurbishment in all areas of the hotel, this reputation is continued and enhanced as the Caley re-opened its doors as a member of Waldorf Astoria Hotels & Resorts, who set the standard in finest hotels and resorts worldwide.
Admire some of the best views in Edinburgh from our 241 guestrooms and suites and dine at two award-winning restaurants created by the Michelin-starred Galvin brothers – The Pompadour by Galvin and Galvin Brasserie de Luxe. At Waldorf Astoria Edinburgh – The Caledonian you can also experience the grandeur of the Peacock Alley, formerly the station concourse and ticket office, treat yourself to some of the finest Scottish Whiskies at The Caley Bar or simply indulge at the UK’s only Guerlain Spa.
Waldorf Astoria Edinburgh – The Caledonian is also one of the most splendid venues Edinburgh has to offer for meetings, events and weddings. Since opening in 1903, Waldorf Astoria Edinburgh – The Caledonian has staged many prestigious events, from extravagant wedding celebrations and star-packed parties to lavish corporate gatherings and grand banquets.
THE CALEY BAR
A popular meeting place for residents and the local population alike for many generations, The Caley Bar offers a traditional Scottish welcome in elegant and relaxed surroundings. The design of the carefully refurbished Caley is themed on the grandeur of the Caledonian Railway of the 19th Century, with overtones of the plush furnishings of the Orient Express.
The Caley is home to some of the finest Scottish Whiskies and is the ideal venue for drinks after work or before a meal, when the bar buzzes with lively conversation and laughter. Choose from classic cocktails, a wide range of Scotch Whiskies, fine wines and Champagnes, soft drinks and hot beverages.
From the world’s No. 1 Bourbon Jim Beam Apple Makes a Splash on TV
Jim Beam Apple, the latest flavour innovation from the world’s No. 1 bourbon, will make its television debut this summer. The Jim Beam Apple advertisement, which airs nationwide until the end of July, features Jim Beam’s global partner Mila Kunis and introduces the new product and its refreshing, signature cocktail – the “Jim Beam Apple Splash.”
View the ad here: https://youtu.be/V1WqubIIDks
This is the largest burst of TV advertising Maxxium UK has executed this year, reaching over 52% of the UK population. The programme schedule includes TV shows such as Big Bang Theory, 8 out of 10 Cats Does Countdown, Breaking Bad and Iron Man, targeting 25-35 year old males.
With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and bourbon, rich with American heritage. The signature serve, “Jim Beam Apple Splash,” mixes Jim Beam Apple and tonic over ice with a wedge of lemon for a delicious, refreshing drink all year round.
The introduction of new flavours to the Jim Beam family has fuelled the growth of the brand in the UK, increasing at 53.5% volume MAT1.
Jim Beam continues to Make History by being the first to introduce flavoured whiskies in the UK, including Red Stag by Jim Beam, Jim Beam Honey, Jim Beam Maple and now Jim Beam Apple.
Jim Beam Apple is available across the on- and off-trade including Morrisons, Asda and national on-trade wholesalers including LWC, Wallace’s Express, HT White, Venus, Molson Coors and Carlsberg.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh says: “We are excited to see the world’s No. 1 bourbon, Jim Beam, back on TV with a focus on Jim Beam Apple and to share this new product with consumers at a time when bourbon is in high demand.
“Flavours remain an important segment of the category and we are proud to support the launch of Jim Beam Apple and communicate a refreshing signature serve that is a new and exciting way to enjoy Jim Beam. ‘Jim Beam Apple Splash’ is a refreshing serve perfect for the summer months encouraging our customers to capitalise on the growth of US whiskey and flavoured bourbon.”
Jim Beam Apple is available in 700ml bottles and has a RRP of £19.70
THE MACALLAN RESIDENCE OPENS DOORS TO UK CONSUMERS
The Macallan, distributed by Maxxium UK, has opened its doors to consumers at The Macallan Residence in the first UK event of its kind for the luxury single malt whisky.
The Macallan took up residence at the prestigious neo-Gothic mansion Two Temple Place in London for two nights only (2 and 3 June), where consumers were taken on a journey of carefully curated experiences exploring the world of photography, food and fashion.
The Macallan Residence was created to invite consumers into the world of The Macallan and to celebrate the award winning The Macallan 1824 Series. With over 700 consumers entering The Macallan Residence, the brand reported strong consumer engagement over the course of the two evenings.
Guests were greeted with bespoke branded keys and invited to unlock their senses. The evening began with an exclusive masterclass by Wayne Collins from Maxxium’s Mixxit team in the art of cocktail making with a twist on the classic Old Fashioned cocktail, ‘The Macallan Old Gold’.
Esquire supported the event as media partner. The luxury men’s magazine hosted tailor Timothy Everest and a bespoke styling service as well as Shinola who offered guests personalised monogramming.
Guests were invited to nose and taste Amber, Sienna and Ruby, award winning whiskies from The 1824 Series in a chocolate and whisky pairing from Artisan Du Chocolat and Mixxit’s David Miles.
Keith Bonnington, The Macallan Senior Brand Manager, commented: “Creating The Macallan Residence allowed us to open our doors and welcome consumers into the world of The Macallan. These events were the first of their kind in the UK and we wanted consumers to be able to truly experience The Macallan, bringing to life the brand’s luxury credentials and our unwavering dedication to quality and craft. Our venue, Two Temple Place, offered the perfect combination of grandeur with the intimacy of a private house party, and our hosts showcased the very best of The Macallan.
“The Macallan Residence allowed us to introduce our single malts to new consumers and deliver strong brand engagement in a memorable way.”
Issued by The BIG Partnership on behalf of Maxxium UK
Call Laura Hutchinson on 0131 557 5252 or email laura.hutchinson@bigpartnership.co.uk
Curly Coo Bar – Thee Whisky Bar in Stirling
Once the capital city in Scotland, the city of Stirling continues to remain one of the country’s most significant historic settings. With sites such as Stirling Castle, The Wallace Monument and the Old Town Jail, Stirling is truly a city of national significance that continues to appeal to hundreds of thousands of tourist’s year in year out. As well as being a city of historic and cultural importance, Stirling is also home to one of the country’s most impressive whisky bars. Appealing to not just tourists, but students and other local residents alike, Curly Coo Bar situated centrally in the city’s Barnton Street offers all the appeal of a tucked away Highland retreat right in the heart of Stirling.
Offering in excess of 130 malt whiskies, not to mention many beers, wines and spirits of choice, Curly Coo Bar is one of those bars that just has to be sampled and enjoyed. The Drammie Award winning bar of 2013 & 2014 also boats a 5* rating on Trip Advisor, again for 2013 & 2014.
Bringing with her a wealth of experience and knowledge, owner Mandy Silver is the absolute perfect hostess ensuring your experience in Curly Coo Bar is enlightening, educational and ultimately memorable.
For more information visit: www.curlycoobar.com
Or drop in for a dram or 2!
