With a view to acquiring the finest whiskies and other spirits, online retailer Spirits by Post have a clear focus in what they set out to deliver. Using their industry experience and passion, Spirits by Post pride themselves in procuring not only the finest whiskies around today but other much in demand premium spirits. Offering their own customers in return the opportunity to themselves shop for those bottlings that are just that little harder to come by.
With many exceptional malt whiskies including Highland Park Ice Edition not to mention an exquisite selection of Champagne, Cognac, vodka, rum and other spirits, Spirits by Post could not offer a more straightforward means through which to acquire many of the most sought after spirits available today.
Highland Park, the award-winning single malt whisky distributed by Maxxium UK, is proud to announce the launch of their ICE EDITION.
This stunning expression celebrates the Viking roots of the brand’s Orkney Island home, where the Norse influence and culture were woven for hundreds of years before Highland Park single malt whisky was created.
Naturally vivid and radiant in colour with a 53.9% ABV, this special edition has been aged predominantly in ex-bourbon casks and is limited globally to only 30,000 bottles.
Jason R. Craig, Brand Director, Highland Park, commented: “This 17 year old single malt has a classic Highland Park flavour. The dynamic soft spicy notes complement and intertwine with creamy vanilla hues, providing a balanced, long finish – a truly harmonious whisky to savour.
“In blue tinted bespoke glass reflecting dazzling and glittering ice, the bottle shape has been designed to evoke the distinctive sharpness and coolness of the mythical and magical Ice Realm.”
This new edition is encased in a stunning mountain shaped wooden cradle with accompanying wooden stopper. The intricate circle design on the label itself represents the circle of life – the creation of the world, protected by a dragon, a mythical creature often central in classic Norse mythology. A booklet accompanying this new variant, recounts the story of the realm of the Ice Giants and their wonderfully colourful battle against the Gods to rule the world.
ICE Edition will be followed by FIRE Edition in 2017 and follows on from the recent Valhalla Collection which championed the stories of four legendary Gods: Thor, Loki, Freya and Odin who were to be found in Asgard.
Highland Park ICE Edition is available from specialist whisky retailers including Whisky Exchange and Master of Malt.
For more information please contact:
Issued by The BIG Partnership on behalf of Maxxium UK. For further information or images, please contact:
Fiona.Hendrie@bigpartnership.co.uk / Gabrielle.Roscamp@bigpartnership.co.uk
Tuesday 22 March 2016: To celebrate a legacy of producing the world’s most richly flavoured single malt, Laphroaig announces the highly-anticipated launch of Laphroaig Lore, known as the richest of the rich.
A body of traditions and knowledge on a subject or held by a particular group, typically passed from person to person by word of mouth.
Distributed by Maxxium UK and crafted by Laphroaig Distillery Manager John Campbell, Laphroaig Lore is drawn from a variety of casks including first-fill Bourbon barrels, quarter casks and Oloroso Sherry hogsheads to create a unique richness.
As the name suggests, this new expression is inspired by traditions and tales passed down from generation to generation of Laphroaig’s Distillery Managers since 1815.
Legend has it the Laphroaig lore began around 1800 when brothers Alexander and Donald Johnston invented and crafted a recipe for an extraordinarily rich single malt, even before the Laphroaig distillery officially existed in 1815. The recipe was further developed and refined in the 1920s by Laphroaig Distillery Manager, Ian Hunter, who pioneered the use of ex-Bourbon casks. Further chapters were added by the 20th century’s only female Scotch whisky distiller, Bessie Williamson, and by luminaries such as Iain Henderson.
Campbell comments: “Over the generations, distillery managers like me have made their own contributions to the quality and character of Laphroaig. From the founding of Laphroaig, these custodians have each made their own mark, whether it was drying the malting barley at lower temperatures than most, using two sizes of spirit still, pioneering the use of ex-Bourbon barrels, or reintroducing the quarter cask to Scotch whisky-making. Each of these decisions have made Laphroaig the unique, premium whisky it is today. We make the whisky we make because of what has been passed on down to us.”
Campbell adds: “Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to the many generations of Laphroaig distillery managers. It’s our story, bottled, the richest of the rich.”
Issued by The BIG Partnership on behalf of Maxxium UK, distributors of Laphroaig.
29 February 2016: Jim Beam®, the world’s No.1 bourbon, has undergone a transformation with all-new global packaging, marking the first time significant changes have been made to the brand in decades. As of mid-2016, the Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world. Maxxium UK is rolling out the new packs from March, beginning with Jim Beam Bourbon followed by Jim Beam flavours, including Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
This global packaging upgrade comes two years after the launch of Make History®, the first global marketing campaign for the iconic American brand, which traces its history to 1795. The updated bottle and exterior styling will better represent the premium bourbon inside, which is not changing and still follows the same Jim Beam family recipe used during the past two centuries. This redesign will contemporise the Jim Beam brand while celebrating its rich heritage at a time when American Whiskey is performing at +9.6% MAT volume in the UK.
The new Jim Beam bottle has a bolder structure with a clean label design featuring premium finishes, refreshed distiller portraits and a refined “rosette” logo, harmonising the flavoured product range. Jim Beam Devil’s Cut and Jim Beam Rye feature a bolder, more rectangular bottle structure with premium label enhancements, including extra fine detailing, crafted borders, real gold foil finishes, refined embossing and matte paper stock. It also includes a matte finished shrink sleeve along the closure.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh, says: “We are continuing to Make History in 2016 with the launch of Jim Beam’s new, unified, premium packaging that reflects the quality and heritage that goes into every bottle.
“In the UK, Jim Beam is performing strongly with volume sales of the portfolio +10.2% MAT. The new packaging design comes at the perfect time for the brand as more consumers continue to discover Jim Beam, helping to grow the bourbon category. The new packs support our customers as they take advantage of the bourbon boom and meet shopper demand for premium, quality brands with heritage.”
Seventh Generation Master Distiller and Jim Beam’s Great-Grandson, Fred Noe: “This represents another historic milestone in my family’s history. I’ve always been proud to see the faces of every Beam Master Distiller displayed on Jim Beam bottles across the world and these bottles feel even better in my hands when pouring this fine bourbon.”
The new packaging for the Jim Beam portfolio will be available on shelves from April in the UK. This includes Jim Beam Bourbon, Jim Beam Apple, Jim Beam Honey, Jim Beam Maple, Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
As an ongoing evolution of Jim Beam’s successful Make History campaign, the premium packaging launch is being supported with in-store point of sale showcasing the upgraded bottles and advertising featuring global brand partner, Mila Kunis.
Additional packaging imagery and information is featured on the Jim Beam Twitter page @JimBeamUK.
For more information, please contact: Jennifer Cirillo or Simone Harvey
Universal Whisky Experience is celebrating its Sixth Annual Show in 2016. Established in the summer of 2010 by the renowned whisky collector and connoisseur Mahesh Patel.
His sole aim was to provide the World’s most exclusive and luxurious whisky tasting experiences. Starting in 2010 as a 2-day show, this ultimate whisky experience is now a 4-day affair.
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