The Whiskey Affair continues it’s nationwide tour by returning to Reading on the 22nd October! Coming on the back of their hugely successful Guildford event, it’s a lively and fun night out for any fans of whiskey where they can discover new brands and blends – with the event split into four sections – scotch, bourbon, whiskey and whiskey cocktails – there’s something for all levels of knowledge from beginners right through to connoisseurs.
The event takes place at The Great Hall, London Rd, Reading, RG1 5QA and has two sessions. The afternoon session is 1pm-5pm and the evening 7pm-11pm. Tickets are £8 each and available here now. This new festival started in London last year and has moved nationwide in 2016. It originated from a simple idea: to allow people to comprehensively explore the world of whiskey against a backdrop of For the Whiskey Affair Reading, they’ve stepped it up another gear. Alongside live music and representatives from the brands, they’ve got tasting sessions, free samples from a number of new brands, an array of spectacular moonshines from the guys at Shine London (warning: it packs a punch!) All these factors and more mean you’re in for a great night and even friends and partners with no interest in whiskey can sample the cocktail menu and still enjoy the night. And who knows – with a variety of whiskeys ranging from smooth bourbons to spiced whiskies, you may even be able to change their minds…
Organiser Catherine Jackson is keen to evangelise about the whiskey possibilities and share her enthusiasm with a wide audience:
“Back when I started my affair with whiskey, I had so many friends who were knowledgeable about different whiskeys and I was often lost as to where to start. I wanted to dip my toe into the differences and similarities within the brands and learn how to judge which finishes and ages suited my tastes more but I wanted to do so with friends and have a good night out at the same time.
There are some wonderful, smaller independent distillers involved next to household names so there is a true mix of
brands to sample. We’ll have wonderful live music from Becki Short and speakers to provide our entertainment
for the evening and a photo booth will allow a permanent (and occasionally risqué!) memory of the night. It’s
going to be great fun and we can’t wait to share it!”
The competition which launched at the beginning of July by Scotland’s favourite whisky gave four talented artists or bands the chance to win a headline slot like no other and earn the right to say they have played on stage at The Famous Grouse House this Edinburgh Festival!
The winners; Edinburgh based electronic pop rock band DMS will be joined by psychedelic pop band The Mink Stoles, Livingston born Adriana Spina, who will perform her unique brand of alternative acoustic Americana – some of which has enjoyed immediate critical acclaim including being listed as “Single of the Week” on BBC Radio Scotland, as well as folky indie pop singer-songwriter Lou Mclean, who combines her exceptional voice with original acoustic guitar – providing an array of musical talent to the famous venue.
Scottish entertainer and Forth 1 radio presenter Grant Scott was joined by Edinburgh born musical director, writer and producer David Whitmey, who has worked with the likes of The Wanted, Mika and The Saturdays, to lend their ears and help The Famous Grouse team to help choose the lucky shortlist before the going through to the next stage – the public vote via The Famous Grouse Facebook page.
David Whitmey, who is currently working with Gary Barlow and Sony Records projects, said : “This was an amazing chance for unsigned bands and artists to win a prime slot to headline on one of the most coveted stages at the Edinburgh Festival this August. The quality of entries was exceptional and it was a tough call when it came to selecting the shortlist. The winners all have huge potential and we can’t wait to have them perform on the stage. They will be joined by some of Scotland’s best up and coming bands and breaking acts from all over the globe”
The competition was launched to celebrate the return of The Famous Grouse House for its second consecutive year to Scotland’s Capital and Edinburgh’s International Festival Fringe this August (Wednesday 3rd August – Saturday 27th August 2016)
The winners will be joined by some of Scotland’s best music acts and musical fringe performances from all over the globe, as part of the eclectic festival programme at The New Town Theatre. Located just outside this popular festival venue, on a pedestrian friendly section of George Street, The Famous Grouse House will be open daily from 11:00am to midnight and include performances from the hugely popular Posable Action Figures, Glasgow based indie rock band Kelvin and the hugely admired solo artist Luke Carey taking to the stage. With critically acclaimed new music, a festival vibe and a fresh sense of fun, The Famous Grouse House is going to be the perfect place to soak up the best of the festival.
Johna Penman, Marketing Controller, The Famous Grouse commented: “Congratulations to our four winners! The Famous Grouse House made its name at the festival last year with a combination of great live music every day and a variety of refreshing summer serves. We can’t wait to welcome DMS, The Mink Stoles, Lou McLean and Adriana Spina to our famous venue – there’s no better place to be this August.”
The Famous Grouse House will be open daily from the 3rd to the 27th August, from 11am until midnight, with live music every day, situated outside New Town Theatre, 96 George Street.
Please enjoy our whisky responsibly www.drinkaware.co.uk
For more information visit www.famousgrouse.com. For the latest news follow on twitter @TheFamousGrouse or Facebook at: TheFamousGrouseUK #famousgrousehouse #famousfridays
Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, celebrated Midsummer Solstice with events for over 200 consumers.
The brand hosted its Midsummer Social events on June 21 and 22 at Dalston Roof Park in London to mark the official start of summer. The narrative of Highland Park is deeply rooted in Nordic traditions. The people on Orkney (1 in 3 have Viking ancestry) take huge pride in honoring the spirit of their Viking ancestors by hosting a week’s worth of events dedicated to Midsummer Solstice, when the evenings are at their longest.
The celebrations were hosted by global brand ambassador Martin Markvardsen and included torchlight whisky tastings in a bespoke bothy, Highland Park infused cocktails, boilermakers with 40ft Brewery, Nordic inspired food curated by Root + Bone as well as live music from DJ Eelke Kleijn and acoustic band Slow Club. Several bars surrounding Dalston also featured special Highland Park Solstice serves on their bar menus.
The celebrations were broadcast to a global audience with both evenings streamed live on Highland Park’s Facebook page, resulting in over 6,500 fans tuning in to watch.
Mike Mackenzie, Highland Park Brand Manager said: “Our Midsummer Social celebrated Highland Park’s Viking heritage and the start of summer. The events gave us a great opportunity to provide consumers with a unique insight into Highland Park and a true taste of Solstice style celebrations”.
Mackenzie continued: “Now that summer is well underway, we’re already looking forward to celebrations for Winter Solstice later this year.”
Issued by The BIG Partnership on behalf of Maxxium UK
About Highland Park
Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, Dark Origins, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently Highland Park ICE Edition was awarded 99 points and the Chairman’s Trophy at the Ultimate Beverage Challenge. While Highland Park 12, 15 and 18 Year Old were all awarded 96 points or above and the Tried and True Award at the Ultimate Beverage Challenge.
With a view to acquiring the finest whiskies and other spirits, online retailer Spirits by Post have a clear focus in what they set out to deliver. Using their industry experience and passion, Spirits by Post pride themselves in procuring not only the finest whiskies around today but other much in demand premium spirits. Offering their own customers in return the opportunity to themselves shop for those bottlings that are just that little harder to come by.
With many exceptional malt whiskies including Highland Park Ice Edition not to mention an exquisite selection of Champagne, Cognac, vodka, rum and other spirits, Spirits by Post could not offer a more straightforward means through which to acquire many of the most sought after spirits available today.
Highland Park, the award-winning single malt whisky distributed by Maxxium UK, is proud to announce the launch of their ICE EDITION.
This stunning expression celebrates the Viking roots of the brand’s Orkney Island home, where the Norse influence and culture were woven for hundreds of years before Highland Park single malt whisky was created.
Naturally vivid and radiant in colour with a 53.9% ABV, this special edition has been aged predominantly in ex-bourbon casks and is limited globally to only 30,000 bottles.
Jason R. Craig, Brand Director, Highland Park, commented: “This 17 year old single malt has a classic Highland Park flavour. The dynamic soft spicy notes complement and intertwine with creamy vanilla hues, providing a balanced, long finish – a truly harmonious whisky to savour.
“In blue tinted bespoke glass reflecting dazzling and glittering ice, the bottle shape has been designed to evoke the distinctive sharpness and coolness of the mythical and magical Ice Realm.”
This new edition is encased in a stunning mountain shaped wooden cradle with accompanying wooden stopper. The intricate circle design on the label itself represents the circle of life – the creation of the world, protected by a dragon, a mythical creature often central in classic Norse mythology. A booklet accompanying this new variant, recounts the story of the realm of the Ice Giants and their wonderfully colourful battle against the Gods to rule the world.
ICE Edition will be followed by FIRE Edition in 2017 and follows on from the recent Valhalla Collection which championed the stories of four legendary Gods: Thor, Loki, Freya and Odin who were to be found in Asgard.
Highland Park ICE Edition is available from specialist whisky retailers including Whisky Exchange and Master of Malt.
For more information please contact:
Issued by The BIG Partnership on behalf of Maxxium UK. For further information or images, please contact:
Fiona.Hendrie@bigpartnership.co.uk / Gabrielle.Roscamp@bigpartnership.co.uk
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