Only 2,000 bottles of Bowmore Mizunara Cask Finish available globally from
Harrods, Selfridges, The Whisky Exchange, The Whisky Shop
ABV 53.9% | 700ml | RRP from £650
A NEW WORLD WHERE EAST MEETS WEST
Bowmore, the first distillery on Scotland’s isle of Islay, has launched a world first; a Single Malt Scotch Whisky that has been finished in precious oak casks hand-crafted from the rare Mizunara tree of Japan. Bowmore Mizunara Cask Finish beautifully brings together two of the world’s most renowned whisky islands to create a refined, elegant and complex Single Malt, making it the ultimate gift for the whisky connoisseur. This exclusive expression of just 2,000 bottles is priced from £650.
A WHISKY MADE OF MORE
Having never before left Japan, the carefully selected and delicate Mizunara oak casks embarked on a 6,000 mile journey across two oceans, before being laid to rest in Bowmore’s legendary No.1 vaults located on Scotland’s rugged whisky island. Under the watchful eye of Bowmore’s Distillery Manager and Master Blender the result is a whisky finished to perfection, imparting notes of floral spice with fragrant smoke, carried on a fresh ocean breeze to create a uniquely balanced and refined dram of consequence.
From the instantly captivating and recognisable Mizunara oak flavours of spicy but sweet vanilla on the palate, followed by notes of cedar wood, exotic mango and honey-rose blossom, Bowmore Mizunara Cask Finish is balanced by the complementary notes of Bowmore’s signature smokiness to create a rounded and complex whisky that should be served and savoured neat.
Enjoy this exceptional whisky from a traditional Glencairn crystal tulip glass. Perfect for nosing, the bowl of this iconic glass gives the whisky room to breathe; this opens up the aromas before delivering the dram onto exactly the right part of the tongue, maximising the tasting experience of this unique liquid.
THE WHISKY LOVERS’ COLLECTION
Filled and sealed by hand, the limited edition bottle is presented in a specially designed luxury box with illustrations denoting its Japanese and Scottish heritage. With the rare whisky launching just in time for the festive gifting period, Bowmore Mizunara Cask Finish makes the ideal gift for whisky lovers and luxury collectors alike where they can own a part of history.
Show Launches Oldest Whisky Mortlach 75YO, New High Roller Day
ATLANTA, GA xxxxx – The Universal Whisky Experience, the world’s first luxury whisky tasting show, is scheduled for March 2- 5, 2016 at Encore at Wynn Las Vegas. Founded six years ago by real estate developer and whisky enthusiast Mahesh Patel, the memorable experience is now a four-day destination event with exclusive tastings of the world’s finest whiskies for connoisseurs and collectors alike, and intimate opportunities to mingle with Master Distillers and Blenders. This year’s show will include special surprises to celebrate the 6th anniversary of this event.
“Whisky enthusiasts value curated experiences as well as rarity and exclusivity, says Patel. “For this year’s event, one of the highlights is the exclusive launch of the world’s oldest whisky Mortlach 75YO by Gordan & Macphail, a new High Roller Day, epicurean evenings, and a new Whisky speed dating event” he added.
Brand Master Classes hosted by Master Distillers and Blenders will be held Friday, March 4th before the Nth 2016 tasting show where they will share experiences, knowledge, and rare sips with guests.
Guests can enjoy a menu of one of a kind experiences, including:
• A walk-around tasting featuring the world’s most distinguished and coveted whiskies
• New High Roller Day to be held Thursday, March 3rd features Private Suite tastings for the High Roller Super Pours, the rare “Super Pours” representing whiskies valued at more than $ 3,000 a dram
• Exclusive Brand Master Classes hosted by Master Distillers and Blenders on Friday, March 4th before the Nth 2016 tasting show including a Johnny Walker Blending Experience as well as Master Classes on Saturday, March 5
• An exclusive Glenlivet Whisky Dinner at Joel Robuchon restaurant at MGM Grand will kick-off the four-day Universal Whisky Experience in Las Vegas
• New High Roller Whisky speed dating event at Tableau restaurant at Encore at Wynn Las Vegas
• New highlights from brands and launches at the show include Bespoke Spirits introduction of Prometheus
• Intimate access to meet the makers of the best whiskies in the world
This year’s event will also showcase some of the world’s most expensive bottles of scotch. Total value of whiskey that will be showcased are estimated over $3 Million.
Guests can select from three weekend experience levels:
• High Roller Experience –Thursday, March 3 – March 5 at $2,495.00. The premium package includes exclusive access to all show event and tastings including: New High Roller Day on Thursday, March 3rd with Private Suite Tastings and Exclusive High Roller Super Pours, Private Events with other High Rollers, One-on-one meetings with brand ambassadors, Whisky Speed Dating event at Tableau restaurant, All Super Pours at the Nth 2016 main tasting show, Nth 2016 Show and Gourmet Dinner Event, Master Classes, Unparalleled High Roller Gift Bag.
• Connoisseur Experience – Friday, March 4 at $525.00. Guests seeking a high-touch experience with a few extra indulgences without going over the top will enjoy the main tasting show, hors d’oeuvres, and opportunity to attend a special event on Friday, March 4.
• The Companion Experience – Friday, March 4 at $295.00. Companions can enjoy the show for the Experience on Friday, March 4. Instead of whisky they can enjoy premium red and white wines, Champagne, hors d’oeuvres, and receive a souvenir Glencairn engraved champagne flute.
“The Universal Whisky Experience is one-of-a-kind access to sips of rare whiskies, often poured by the Master Distiller himself,” says Patel. “The event provides a forum for whisky enthusiasts and collectors to trade notes on their own purchases and collections,” he said. Complete program information and ticket sales can be found at www.universalwhiskyexperience.com.
About The Universal Whiskey Experience:
The Universal Whisky Experience was founded by C.E.O. Mahesh Patel, a successful commercial real estate developer in Atlanta, Georgia. Patel’s great passion in life is whisky, namely “Scotch” whisky. A connoisseur and enthusiast, he frequently attends exclusive whisky events and gatherings both domestically and abroad. He is an avid collector of fine and rare whiskies. Mahesh found a need in the marketplace and leveraged his special relationships to create The Universal Whisky Experience, the world’s most luxurious whisky event.
Laura Baddish, The Baddish Group
212 221 7611, ext. 304; email@example.com
Islay, Scotland, November 2015: On a clear night, a cold westerly breeze off the coast of Scotland will carry you to the remote and rugged isle of Islay, an island which legend has it that was once the home to the Devil himself. On previous sightings, it is said that the Devil was chased through the village of Bowmore into the gates of Islay’s first distillery. Every inch was searched, but the Devil was nowhere to be seen; he was thought to have escaped inside a cask of Bowmore®, bound for the mainland. As the story of The Devil’s Casks unfolds further in this third and final chapter, the Devil’s plot creates an unprecedented twist.
Having returned to Islay once before (The Devil’s Cask II), the Devil has mastered the art of illusion this autumn with the sighting of a second devil. For the first time the whisky has matured in not just one, but two types of sherry casks, marrying dry Oloroso sherry casks and sweet Pedro Ximénez sherry casks to give the expression an incredible intensity and richness that tempts whisky fans with double the complexity and double the flavour.
DOUBLE THE DEVIL
To leave his mark on Bowmore and to be forever immortalised on the island, the Devil’s cunning escape has created a beguiling liquid that will taunt and tease with its double personality, which will be irresistible to all who come to taste it:
Devil No.1: Pedro Ximénez Sherry revels in its sweetness as the grapes are dried in the Spanish sun producing intense aromas of chocolate and coffee.
Devil No.2: Dry Oloroso Sherry captivates with its dark, fruity aromas with notes of figs and raisins, resulting in a smooth, dark and indulgent liquid.
The two first-fill sherry matured whiskies are expertly married (delicately blended together and rested) after having being laid to rest in Bowmore’s No. 1 Vaults, the oldest maturation warehouse in Scotland.
Breathe in a wave of rich, dark, exotic fruits, including sultanas, mangos and raisins, fused with earthy angelica root and treacle toffee. Give in to temptation and sip the smooth, rounded taste of dates, chocolate fudge and salted treacle, warmed by orange-laced Aruba coffee. Finally, savour the powerful, long-lasting finish of smoked fruitcake, blood orange and sea salt. Devilishly rewarding and a great addition to any whisky collection, this limited edition release not only tells a tale, it spells the end.
For more information please contact
Rebecca Brennan at LDR CREATIVE
firstname.lastname@example.org | 0207 851 6629
The Ardmore Single Malt Scotch Whisky, distributed by Maxxium UK, has launched The Ardmore Port Wood Finish.
The new expression is distilled with the same traditional methods used at the distillery since 1898, before being double-cask matured for 12 years in traditional American white oak ex-bourbon barrels and then finished in European half port pipes.
The release of The Ardmore Port Wood Finish follows the success of The Ardmore Legacy, which replaced Ardmore Traditional Cask as the distillery’s core expression. A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts.
The newest member of this emerging portfolio, The Ardmore Port Wood Finish is a unique expression with a touch of sweetness. Ruby gold in colour this single malt is full of spiced fruits with a subtle smoky finish.
Peter Sandstrom, Marketing Director, Maxxium UK said: “Following the success of The Ardmore Legacy, which has established its status in the peated single malt category, the launch of The Ardmore Port Wood Finish further cements the quality and taste of the brand’s portfolio.
“The Ardmore Port Wood Finish is an excellent whisky made using the same traditional distilling methods for over 100 years. It is a unique and premium expression – with notes of sweet red apple and honey with the subtlest hint of charcoal smoke and a smooth, long, lingering finish culminating in the trademark Ardmore dryness – it is a whisky that offers a taste that sets it apart.”
The Ardmore Port Wood Finish is bottled at 46% ABV and is available from specialist whisky retailers at the RRP of £49.99.
Issued by The BIG Partnership on behalf of The Ardmore
For further information please contact Fiona Hendrie/Laura Hutchinson at The BIG Partnership
Tel: 0131 557 5252 Email: email@example.com / firstname.lastname@example.org
A group of young Scottish entrepreneurs based in Glasgow have launched a monthly whisky subscription club that makes whisky accessible to a discerning younger audience. YoCo Club, the monthly subscription service, delivers a case of two single malt Scotch whiskies to a subscribers door for as little as £27 per month. Each case contains 40cl of whisky, giving subscribers over 12 drams to enjoy every month.
The campaign will go live on Indiegogo at 11:00am on Wednesday the 21st of October 2015 and allows potential subscribers to sign up for either 1, 3 or 6 months at a time. Regardless of the length of membership, each case comes with a membership card that contains a QR code that the subscriber can scan to gain access to information about each of the single malts.
YoCo Club is trying to attract young professionals to sign up to their club by offering a familiar subscription model to the 25-45yo markets. Co-Founder and CEO Calum Leslie says:
“The UK market alone for Scotch whisky shrunk by 9.5% since 2009 and this is partly due to the fact that whisky distillers are failing to attract young consumers, as the core market remains 45+ year-old males”.
He continues “Scotch whisky is appreciated around the world and has been the drink of choice of many for decades. Younger people’s pallets have not changed; rather it is the way in which whisky is marketed, presented and delivered that is not appealing to the discerning younger generations. The subscription business model is blowing up with market leaders and it is very clear that the marriage between consumables and technology is a match made in heaven. As a result, this model is perfect for many discerning younger consumers who may feel a little overwhelmed by choice, undereducated in taste or discouraged by price when it comes to whisky ”.
However, YoCo Club is more than a whisky club. YoCo is an abbreviation of “Young Company” and the company is on a mission to “become this generation’s answer to discovering, delivering and reveling in Scotch whisky”.
The club brands itself as a lifestyle club that profiles their subscribers and is attempting to build a company that escapes the “old school” image of a whisky club. Leslie says:
“Whether people enjoy drinking whisky with ice, water, from a tumbler, one sip at a time or all in one go, we don’t mind and we won’t hold anyone to traditional etiquette”.
YoCo Clubs Indiegogo campaign is aiming to raise £10,000 for the company to get started. The campaign will run for 30 days and includes a number of “rewards” including a round of golf at St. Andrews and a private tour at one of Scotland’s famous distilleries.
Furthermore, YoCo Club has already been given the “seal of approval” from industry expert, and author of 10 leading whisky books including the award winning “Malt Whisky”, Charles MacLean. MacLean says:
“Malt whisky is the most complex spirit in the world. Learning to appreciate and enjoy its flavours and nuances is life-enhancing, as well as being great fun. But there are so many choices out there it can be baffling, and this is where the YoCo Club can help you develop your knowledge and appreciation. I commend it to you whole-heartedly!”
If you are a fan of whisky or know someone who would appreciate the gift of whisky, with an innovative twist, then visit the campaign at http://igg.me/at/yococlub (this link will go live at 11:00am on Wednesday 21st 2015, please see link below to view the draft campaign) and become one of the clubs “Founding Members”.
For more information please contact Martin Hunt on 0131 661 5212 or at email@example.com
About YoCo Club
YoCo Club is the monthly whisky subscription service delivering a case of two single malt Scotch whiskies to subscribers for as little as £27 per month. We have selected a range of whiskies from each of Scotland’s whisky regions and are sending subscribers a monthly case containing 1x20cl bottle of our first chosen whisky and 4x5cl bottles of our second chosen whisky. In other words, each case contains 40cl of whisky, which is over 12 drams for subscribers to enjoy every month.
For more information please visit our draft Indiegogo page at: http://www.indiegogo.com/project/preview/107b3985.
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