THE MACALLAN DOUBLE CASK 12 YEARS OLD
Two Worlds Unite to Create Distinctive New Macallan
The Macallan’s unwavering commitment to exceptional wood management defines every aspect of its whisky creation and the launch of the new Double Cask 12 Years Old is further testament to this.
Created from the perfect balance of sherry seasoned European and American oak casks, Double Cask 12 Years Old brings a distinctive character to the fore, whilst presenting flavours familiar to both the Sherry Oak and Fine Oak ranges. The result is a new interpretation of the signature 12 Years Old Macallan; sweet, yet balanced and honeyed in character.
Exclusively sherry seasoned, The Macallan Double Cask 12 Years Old delivers a distinct American oak style, reflecting a perfect harmony of flavours and natural colour. The delicate flavour of American oak – vanilla, citrus and light oak – rises in prominence as the traditional Macallan character of rich fruit, sherry and wood spice affords a familiar back drop.
Commenting on Double Cask, Bob Dalgarno, The Macallan Master Whisky Maker, said: “This is a single malt which showcases a true balance of character which results in a fully rounded and distinctive flavour profile. By combining wood influences, we have been able to produce a new Macallan which sits perfectly between our existing Sherry Oak and Fine Oak ranges.”
The Macallan brings new oak from America across thousands of miles to Spain, where casks are crafted and sherry seasoned before traveling to our distillery on Speyside to mature for twelve years. These whiskies are then harmoniously united with those aged in exceptional sherry seasoned European oak casks. This union reveals an unmatched investment in time and extraordinary commitment to mastery for which The Macallan has been known since 1824.
Chris Anderson, Luxury Marketing Controller for Maxxium UK, said: “The Macallan Double Cask provides us with the opportunity to offer the trade an additional variant and importantly, a new style of The Macallan at the 12 years old position and price. In turn this means we can offer the consumer a wider choice of products at this level, and encourage trial and exploration within The Macallan portfolio.”
The Macallan Double Cask 12 Years Old is available from October 2016 in specialist whisky retailers for an RRP £55 and select on trade accounts across London.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson laura.hutchinson@bigpartnership.co.uk 0131 557 5252
Gabbie Roscamp gabrielle.roscamp@bigpartnership.co.uk 0131 557 5252
Online Retailer Lion’s Fine & Rare Whisky
Whisky Magazine’s Icons of Whisky
Highly Commended 2016 Online Retailer of the Year
Voted Whisky Magazine’s Icons of Whisky Highly Commended 2016 Online Retailer of the year, Lion’s Fine & Rare Whisky could be just the place to visit . Whether you are looking for a very special rare vintage bottle of whisky or your favourite everyday dram, Lion’s Fine and Rare Whisky has proudly sold through 30 years’ experience many thousands of fantastic bottling’s. With a vision to serve their customers even better, faster and to make each visit an enjoyable experience. Why not browse their extensive stock to your content and when ready, safely place your order or contact Lion’s Fine & Rare Whisky for further details or information. Their staff will be happy to help throughout the process of becoming, if you wish, a friend. From all at LION’S WHISKY…SLAINTE!
Lion’s Fine and Rare Whisky
British Distillery East London Liquor Company
East London Liquor Company and Sonoma County Distilling Co. of California, USA Announce a Collaborative Distillation Project
Respective whisk(e)y distillers, Andy Mooney and Adam Spiegel, will produce a single batch wheat whisky to be matured in ex-Sonoma Rye barrels. The collaboration will be East London Liquor Company’s first wheat whisky, following the casking of its pioneering London Rye® in 2015.
- Beginning the distillation on the Thursday of London Cocktail Week (6 October) at East London Liquor Company’s home in Bow Wharf, guests are invited to drop by the distillery from 10-11am to watch the process and ask questions to the distillers
- Visitors can also taste all three whiskeys from Sonoma County Distilling Co., each of which is stocked in East London Liquor Company’s on-site bottle shop, as well as the white dog spirit of the distillery’s forthcoming London Rye® whisky, matured from the end of 2018
- East London Liquor Company’s restaurant will also be hosting a meal for whiskey fans on Wednesday, 5 October to celebrate the partnership
- The rustic three-course menu will be styled as a ‘Sonoma Supper Club’ and offers a whiskey pairing for each dish, including cherrywood-smoked eel, smoked ribeye with malted garlic and sorrel, charred corn succotash and bread and butter pudding. Tickets are available for £45.00, to book email jonathan@
eastlondonliquorcompany.com
LAPHROAIG® CELEBRATES
THE GOOD, BAD AND UNUSUAL OPINIONS OF WHISKY DRINKERS ACROSS THE WORLD WITH A LIVE TWITTER PROJECTION ONTO DISTILLERY WALL
FOR ONE WEEK ONLY, BIG OPINIONS WILL PROUDLY DISPLAY TWEETS DIRECTLY ONTO THE ICONIC WHITE DISTILLERY WALL ON THE SHORES OF ISLAY AS PART OF LAPHROAIG’S AWARD-WINNING #OPINIONSWELCOME™ CAMPAIGN
1 September 2016: Whether it’s “heavenly golden drops collected in one smokin’ bottle” or
“as if a merman washed his codpiece in antiseptic and dried it by the fire”, Laphroaig® is
celebrating the wild and wonderful descriptions of its award-winning liquid by asking the
public to share their opinions of the single malt Scotch whisky – in 140 characters or less.
Big Opinions will be live for one week only, 11 – 15 October 2016. Showcasing the divided opinions of
whisky fans from all corners of the globe, a real-time Twitter feed of the most outrageous and insightful
opinions will be projected onto the over 200 year old iconic white wall of the Laphroaig® distillery, Warehouse
No.1. Every opinion will be selected for display by Distillery Manager, John Campbell and will be presented
alongside the author’s Twitter handle, capturing their individual impression of Laphroaig’s distinctive and
widely divisive flavour profile.
BIG OPINIONS
The latest activation from the award-winning #OpinionsWelcome™ campaign, Big Opinions, asks whisky
lovers – and haters – to put their impression of Laphroaig® into words using the hashtag #OpinionsWelcome;
no easy feat. The Big Opinions campaign showcases the vivid descriptions of the International whisky
community and brings Laphroaig’s valued customers across the world closer to the distillery, in true
#OpinionsWelcome™ style.
The spectacle can be watched live at www.laphroaig.com/opinions, which will capture every imaginative post
throughout the 5-day event. Those selected to feature in the Big Opinions projection will receive photography
and a video of their own opinion up in lights on the distillery wall for the world to see, to share with their
fellow whisky drinkers.
THE DIVISIVE SINGLE MALT
Of all the Islay peated malts, it is Laphroaig® that gets the most extreme reactions. It’s a complex beast, and as
such has always divided opinion. You love it or you hate it – you are rarely indifferent. With its pungent,
earthy aroma of peat smoke, the sweet nuttiness of the barley and the heathery perfume of the Kilbride stream,
GLOBAL TRADE PRESS RELEASE SEPTEMBER 2016
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Laphroaig® is an unapologetically bold, rich and heavily peated single malt. It’s this complex flavour profile that
has garnered an impressively loyal and passionate following of whisky enthusiasts from around the world.
The iconic white wall of Warehouse No.1 with the bold Laphroaig® logo painted along its side is an instantly
recognisable symbol of the Scotch whisky’s long and illustrious heritage on Islay, whether you’re arriving at the
port from boat, plane or by foot.
#OpinionsWelcome™ is an open-armed invitation for all to express their feelings on this divisive whisky. Big
Opinions gives the public the chance to voice their opinions to the world. Be candid. Be real. Let creativity run
riot.
Remaining true to its word, your opinion of Laphroaig® truly is welcome.
Find out more about sharing your opinion at www.laphroaig.com/opinions
Laphroaig® press information:
For more information or images contact the Laphroaig® press office:
Laphroaig@ldrlondon.com | +44 207 851 6629
