Maxxium UK is Hosting an Exclusive Event to Immerse Bartenders in its Handcrafted, Super Premium Bourbon Maker’s Mark.
The masterclass event is a celebration of this iconic bourbon and focuses on the precious liquid inside the bottle that so many have come to love.
The event marks the launch of a nationwide on-trade initiative, which will seek out all manner of treasures across the industry, with Maker’s Mark at the heart of the campaign.
The event will be led by Amanda Humphrey of mixxit, Maxxium UK’s expert training team. Amanda, alongside well-known bartenders who bring their own unique style to the brand—Chris Lacey of Rules, Rusty Cerven of The Connaught and Mario La Pietra from The Luggage Room—will showcase special Maker’s Mark cocktails made with other fine and rare ingredients.
The audience will have the opportunity to discover first-hand these prized cocktails and also to learn from the best in the business about why Maker’s Mark is special to them. In addition, attendees will be able to hand-dip their own Maker’s Mark bottle, recreating the signature red wax seal that has given this bourbon its own unique look since 1958.
The invite-only masterclass will take place at London’s Luggage Room, an intimate cocktail bar located in Grosvenor Square on Wednesday 6 November.
Maxxium UK’s marketing controller for Imported Whiskey, Eileen Livingston says: “Maker’s Mark is increasingly sought after, particularly as the bourbon category has grown so strongly in recent years. It now has a unique place in the hearts of bartenders who take pride in their bourbon of choice. This masterclass will celebrate Maker’s Mark and its place on the backbar, reinforcing our commitment to keeping supply to the on-trade strong in the coming years.”
For more information, please contact: Philippa Browning or Simone Harvey
Tel: 020 8544 6917 or e-mail: p.browning@lime-pr.co.uk,%20s.harvey@lime-pr.co.uk
