Maker’s Mark® and Swift Bars Launch Limited-Edition Cocktail Kit
London, March 2020: Maker’s Mark®, the premium handcrafted American whisky, has collaborated with Swift Bars to launch a limited-edition home cocktail kit.
Created by Maker’s Mark® UK Brand Diplomat, Nicole Sykes, and the team of female bartenders at Swift, the cocktail kit includes two 220ml cocktails: The Green Brand (12.2%) and The Ambassadors Reception (23.8%). The cocktail kit also features the iconic hand dipped Maker’s Mark® wax seal, a nod to the handcraftsmanship first employed by founder Bill Samuels Senior and his wife, Margie Samuels.
A twist on a Southern style ice tea cocktail, The Green Branch combines Maker’s Mark®, Moscato, pineapple, ginger and lemongrass tea to create the perfect spring serve. With notes of peach, orange blossom and ginger the refreshing cocktail is best enjoyed in a tall, chilled glass over lots of ice and lemon.
Made using Maker’s Mark®, Frangelico Hazelnut Liqueur, Cream Sherry and Chocolate Bitters, The Ambassadors Reception is a rich creamy serve, best enjoyed in a short glass over ice alongside your favourite sweet treats.
As Bourbon continues to be one of the fastest growing and most dynamic drinks categories in UK, the cocktail kit demonstrates the exponential demand for American whisky across the UK. With more shoppers buying bourbon in the off-trade, this has resulted in growth of 27% in value and 21% in volume over the last 52 weeks. Maker’s Mark® even outperforms these category numbers as it sees value sales increase by 47% to just shy of £5m.
Inspired by Margie’s invaluable contributions to Maker’s Mark® and, in turn, the entire bourbon industry, the one-off cocktail kit is available for delivery across the UK and can be purchased online via Speak Easy at Home for £20. 15% of all sales will be donated to The Girls Network, a charity dedicated to inspiring and empowering girls from disadvantaged communities by connecting them with professional female role models.
Nicole Sykes, Maker’s Mark® UK Brand Diplomat commented: “The craft credentials of Maker’s Mark® have been at the very heart of the brand’s success since it was co-founded in 1958 by Bill Samuels Sr. and his wife Margie Samuels. We say that Margie Samuels is the reason most folks buy their first bottle of Maker’s Mark® and Bill Samuels is the reason they buy their second. The shape of the bottle, hand cut label, signature hand dipped red wax topper and even the name itself are all thanks to the pioneering spirit of Margie. We are therefore very excited to collaborate with Swift Bar’s co-founder Mia and their team of female bartenders from two of the most prestigious bars in London, to continue on this journey with the launch a limited-edition home cocktail kit throughout March and to raise some money for a great charity.”
For more information on the collaboration please visit: https://www.speakeasyathome.co.uk/swift
