HIGHLAND PARK CLINCHES SEVEN NEW ACCOLADES
The award winning single malt whisky Highland Park, has clinched a total of seven new awards for both Thor and Highland Park 50 year old reinforcing the brand’s ability to continue to win the highest accolades for new and limited editions.
Following the recent launch of Thor, the first edition of Highland Park’s stunning Valhalla Collection, (a range of four unique whiskies, released annually, taking inspiration from the legendary Nordic gods of old) it has been awarded the first ever Spirit Design Masters Award at The Spirits Business 2012 Awards. The stunning 16 year old single malt which is the newest edition to the Highland Park family also secured Gold, Best in Class at the International Spirits Challenge 2012. This is one of the most respected and influential spirit competitions in the world, receiving more than 1000 entries from across 70 countries.
Highland Park’s oldest ever island single malt whisky – Highland Park 50 year old, which launched exclusively at Harrods, London in 2010 has also collected a total of four awards. As well as winning Best Design at the World Whiskies Award 2012, this unique bottle, encased in an intricate ‘net cage’ of hand-crafted ornate Sterling silver created by Scottish jewellery designer Maeve Gillies, also took home the Best Limited Edition at the World Whiskies Design Awards. With only 275 bottles produced this prestigious edition was also named Best Single Malt Scotch 41 Years and Over (Multiple Casks), at the 2012 Whisky Bible Awards.
Adding to the brands successful run recently both Highland Park 50 year old and Thor have also both clinched a gold medal for design and packaging at the International Spirits Challenge 2012.
Peter Sandstrom, marketing director for Maxxium said: “To receive recognition from these respected industry bodies is a great honour and we are thrilled with the success we have achieved this year. The quality of the competition means that all of these awards are of great significance to us. We’re looking forward to building on this success in the near future, especially in terms of our newer editions, which will allow us to maintain our award winning reputation within the industry.”
To find out more about Highland Park please visit www.highlandpark.co.uk