HIGHLAND PARK 25 YEAR OLD TRIUMPHS
UNPRECEDENTED 100-POINT SCORE AT ULTIMATE SPIRITS CHALLENGE
Highland Park 25 year old, distributed by Maxxium UK, was awarded the first ever 100-point score, along with the Chairman’s Trophy for Best of Category, by judges at Ultimate Beverage Challenge’s fourth annual Ultimate Spirits Challenge held March 11-15, 2013, in New York.
Highland Park went on to achieve four more finalist entries all 95 points and above, in the prestigious trophy sweepstakes with Extraordinary, Ultimate Recommendation for 30 year old (97 points); 12 year old (96 points); 18 year old (95 points) and 15 year old (95 points). In addition, Highland Park Thor, the first edition of the stunning Valhalla Collection, achieved 94 points, with the judges classing it as ‘highly recommended’.
Gerry Tosh, Global Marketing Manager for Highland Park, said: “To be the only ever recipient of the 100-point score in the history of the Ultimate Spirit Challenge is a great honour for Highland Park 25 year old. We’re thrilled that the judges, all respected commentators in our industry, have selected Highland Park for this accolade in the presence of a strong array of competitors. The fact that Highland Park was also represented so strongly across the board is very significant and allows us to maintain our award winning reputation.”
More than 70 companies from 30 countries around the world entered the Ultimate Spirits Challenge. The judging panels, which included many of the world’s most famous distilled spirits authorities, authors, and buyers, rated the distillates on a 100-point scale. The judges named 33 Ultimate Spirits Challenge Chairman’s Trophy winners and 151 finalists.
Highland Park 25 Year Old 2013 has an ABV of 45.7% and is available at selected whisky retailers at RRP £201.08.
For more information on Highland Park, visit www.highlandpark.co.uk
For further information, please contact:
The BIG Partnership, Sarah McDonald/Laura Hutchinson
0131 557 5252
Notes to editors:
About Highland Park
Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently including category winner at the 2011 World Whisky Awards for its 25-year-old single malt and ‘Best Whisky in the World 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.
Highland Park 18 year old was named Best Spirit in the World by American drinks expert Paul Pacult in Top 115 Spirits, Spirit Journal 2009 and 2005.
Five keystones contribute to making Highland Park:
q Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park
q Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park Single Malt Scotch Whisky
q Cool maturation enhances the smooth character of Highland Park Single Malt Scotch Whisky
q Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park
q Cask harmonization ensures consistency and balance in Highland Park