News 299
EDITION NO. 2 – THE SPIRIT OF COLLABORATION THE MACALLAN AND EL CELLER DE CAN ROCA
The Macallan has unveiled Edition No. 2, a new limited edition. This latest release brings together seven handpicked cask types from four different bodegas to showcase the strength of co-creation and mastery.
Continuing the diverse story of The Macallan’s oak casks and our obsession with wood, the focus for this limited edition is to unlock the workings of the intricate whisky making process and give people the chance to explore how the whisky was created. From the provenance of the oak to the expert crafting of the cask, the seasoning and the size, it is these diverse components and, in this instance, the distinct personalities of the collaborators, which have ultimately shaped Edition No. 2.
The masters behind this collaboration are Bob Dalgarno, The Macallan’s Master Whisky Maker and the Roca brothers, co-founders of El Celler de Can Roca, twice voted best restaurant in the world. The distinctive and dynamic character of Edition No. 2 has been shaped not only by the use of seven exceptional oak cask types, which contribute up to 80% of the character of The Macallan, but by the creative spirit of each of the four collaborators.
The whisky is crafted from seven different cask types handpicked by the collaborators to represent different aspects of their personality. The European oak Tevasa casks selected by Bob Dalgarno define and carry the shape of Edition No. 2 with characteristic notes of rich, dried fruit. This speaks of his ever curious, patient and empathetic character.
This is closely followed by notes of green wood and toffee from the Diego Martin casks selected by Joan Roca, American and European. These casks bring to life the generous, reflective and passionate nature of this co-creator. The notes of allspice and ginger come from the European oak Jose Miguel Martin casks selected by Josep Roca which denote his complexity, warmth and maturity. Finally, notes of citrus and light vanilla combine from the American oak Vasyma butts and puncheons chosen by pastry chef Jordi Roca which reflect the lively and vivacious aspects of his larger than life personality.
Spain is a key element in the story of Edition No. 2. Not only is it the home of the Roca brothers, it is one of the most influential factors in the final character and profile of The Macallan, due to the extent of the cask production and seasoning that takes place across the country. The seven cask types that underpin Edition No. 2 have been taken from four Spanish bodegas – Vasyma, Diego Martin, Jose Miguel Martin and Tevasa.
Bob Dalgarno, The Macallan’s Master Whisky Maker, said: “By collaborating with the Roca brothers we have combined our knowledge of whisky making with their creative culinary expertise. The result – a single malt that challenges expectations.
“The driving force behind the Edition Series is the freedom we have to explore different and distinctive casks, some that might not typically be used in other Macallan whiskies. With wood at the very heart of this series, we very much enjoyed the opportunity to delve into each individual cask, discovering the style and the special influence it can impart on the resulting whisky. The harmony and balance of Edition No. 2 reflects not only the hand selected casks but the relationship that we have been developing with Joan, Josep and Jordi over the last few years – it is a powerful collaboration and one that I have loved being a part of.”
Josep Roca, Sommelier, El Celler de Can Roca, said: “Our shared values and passions with The Macallan are taken a step further with our Edition No. 2 collaboration. Working with Bob to identity casks which reflect each of us personally was truly a unique and magical experience. We are really proud of this partnership and the exceptional whisky created as a result.”
With an ABV of 48.2% for a richer and fuller flavour, Edition No. 2 presents a warm, spicy and complex character that brings to the fore notes of apple, oranges, toffee, dried fruit and vanilla. A complex, yet approachable whisky that challenges expectations and reflects the uncompromising creative spirit of the collaborators.
The Macallan Edition No. 2 is available in specialist whisky retailers for an RRP of £65.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson laura.hutchinson@bigpartnership.co.uk 0131 557 5252
Gabbie Roscamp gabrielle.roscamp@bigpartnership.co.uk 0131 557 5252
HIGHLAND PARK IGNITES ITS VIKING HERITAGE WITH FIRE EDITION
Highland Park, distributed by Maxxium UK, has announced the release of a special edition single malt Scotch whisky. FIRE Edition is a whisky which has been matured exclusively in refill Port wine seasoned casks and follows on from the release of ICE Edition earlier this year. This completes the two-part series of special edition bottlings which celebrate the myths and legends emerging from the Viking age.
Jason R. Craig, Brand Director, commented: “Maturing our distinctive whisky in 100% refill Port wine seasoned casks is a first for Highland Park and the result is a vibrant 15 year old single malt with an ABV of 45.2%. FIRE Edition has a natural slight reddish hue, intense aromas of ruby red fruits, light smoke and a long, lingering finish. However, it is still, unmistakably, Highland Park.”
The exquisite crimson red coloured glass was specially commissioned to represent the fierce and molten world of the Fire Giants from Viking mythology. The bottle is encased in a distinctive black wooden cradle with accompanying black wooden stopper. A booklet which accompanies the bottle, recounts the story of the realm of the Fire Giants and their epic battle against the Gods to rule the world.
According to Viking legends, Surtr was an evil Fire Giant who ruled the Fire Realm. He would sit at the edge of the kingdom, defending the land holding a burning sword, which shone brighter and hotter than the sun. The culmination of these tales is an apocalyptic battle between the Gods and the Giants. Surtr led the sons of Muspell across the bridge of Bifröst, burning everything in sight at Asgard, (realm of Gods; Thor, Loki, Freya and Odin) destroying the world at Ragnarök, heralded as ‘The doom of the Gods.’ The world perished in a blazing and burnishing ball of flames and from the ashes, a new earth was recreated.
FIRE Edition, a special release of 28,000 bottles globally, is now available from UK specialist whisky retailers including The Whisky Exchange, Hedonism and The Whisky Shop at an RRP of £190.
Distributed by The Big Partnership on behalf of Maxxium UK.
For more information, please contact:
Laura Hutchinson or Gabrielle Roscamp at The BIG Partnership
0131 557 5252
highlandpark@bigpartnership.co.uk
Please enjoy our brand responsibly www.drinkaware.co.uk
Legal Breakthrough for Scotch in Taiwan
Scotch Whisky Registered As a Trade Mark
In a major legal breakthrough, Scotch Whisky has been registered as a certification trade mark in Taiwan, giving consumers and the industry better protection against fakes.
Taiwan is the fourth biggest market for Scotch by value with exports worth £75 million in the first six months of the year. Consumers are knowledgeable about Scotch and willing to try out new brands. It is the third biggest overseas market for Single Malt with exports worth £41m in the first half 2016.
The Scotch Whisky Association (SWA), which applied for the trade mark, says the existence of the UK Customs’ Spirit Drinks Verification Scheme, which was introduced in 2014, was an important factor in meeting the requirements necessary to secure protection. The scheme ensures every part of the Scotch Whisky supply chain is mapped by the industry, registered with the UK Government and inspected to check it complies with all the rules on the production of Scotch. The SWA said the scheme gave the authorities in Taiwan even greater confidence in the robust procedures around Scotch.
The trade mark recognises that Scotch must be made in Scotland from water, cereals and yeast and matured for at least three years. It is of great commercial value to the Scotch Whisky industry and gives consumers confidence in the quality and provenance of what they are buying. A second trade mark has been awarded in Taiwan to protect the Chinese characters that spell out ‘Scotch Whisky’.
The SWA says that while it already works well with the authorities in Taiwan, which is an ordered and well-regulated market, the trade marks make it more straightforward to take legal action against anyone trying to produce or sell fake Scotch in the future.
Lindesay Low, Scotch Whisky Association senior legal counsel, said: “Taiwan has for many years been a major market for Scotch Whisky, in particular Single Malts. The trade marks for Scotch Whisky mean that consumers can have even greater confidence in the quality of what they are buying. It will also give a further boost to Scotch Whisky producers exporting to Taiwan.
“We would like to thank the authorities in Taiwan who were of great assistance in working with us on the successful outcome of our trade mark application, as were the UK Government.”
27 September 2016
Scotch Whisky in Chinese characters: 蘇格蘭威士忌
With media queries please contact Rosemary Gallagher, Scotch Whisky Association head of communications, 0131 131 222 9230 or 07432 605385, email rgallagher@swa.org.uk or David Williamson, SWA public affairs and communications director, 0131 222 9226 or 07432 605385
@ScotchWhiskySWA
THE MACALLAN DOUBLE CASK 12 YEARS OLD
Two Worlds Unite to Create Distinctive New Macallan
The Macallan’s unwavering commitment to exceptional wood management defines every aspect of its whisky creation and the launch of the new Double Cask 12 Years Old is further testament to this.
Created from the perfect balance of sherry seasoned European and American oak casks, Double Cask 12 Years Old brings a distinctive character to the fore, whilst presenting flavours familiar to both the Sherry Oak and Fine Oak ranges. The result is a new interpretation of the signature 12 Years Old Macallan; sweet, yet balanced and honeyed in character.
Exclusively sherry seasoned, The Macallan Double Cask 12 Years Old delivers a distinct American oak style, reflecting a perfect harmony of flavours and natural colour. The delicate flavour of American oak – vanilla, citrus and light oak – rises in prominence as the traditional Macallan character of rich fruit, sherry and wood spice affords a familiar back drop.
Commenting on Double Cask, Bob Dalgarno, The Macallan Master Whisky Maker, said: “This is a single malt which showcases a true balance of character which results in a fully rounded and distinctive flavour profile. By combining wood influences, we have been able to produce a new Macallan which sits perfectly between our existing Sherry Oak and Fine Oak ranges.”
The Macallan brings new oak from America across thousands of miles to Spain, where casks are crafted and sherry seasoned before traveling to our distillery on Speyside to mature for twelve years. These whiskies are then harmoniously united with those aged in exceptional sherry seasoned European oak casks. This union reveals an unmatched investment in time and extraordinary commitment to mastery for which The Macallan has been known since 1824.
Chris Anderson, Luxury Marketing Controller for Maxxium UK, said: “The Macallan Double Cask provides us with the opportunity to offer the trade an additional variant and importantly, a new style of The Macallan at the 12 years old position and price. In turn this means we can offer the consumer a wider choice of products at this level, and encourage trial and exploration within The Macallan portfolio.”
The Macallan Double Cask 12 Years Old is available from October 2016 in specialist whisky retailers for an RRP £55 and select on trade accounts across London.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson laura.hutchinson@bigpartnership.co.uk 0131 557 5252
Gabbie Roscamp gabrielle.roscamp@bigpartnership.co.uk 0131 557 5252
Online Retailer Lion’s Fine & Rare Whisky
Whisky Magazine’s Icons of Whisky
Highly Commended 2016 Online Retailer of the Year
Voted Whisky Magazine’s Icons of Whisky Highly Commended 2016 Online Retailer of the year, Lion’s Fine & Rare Whisky could be just the place to visit . Whether you are looking for a very special rare vintage bottle of whisky or your favourite everyday dram, Lion’s Fine and Rare Whisky has proudly sold through 30 years’ experience many thousands of fantastic bottling’s. With a vision to serve their customers even better, faster and to make each visit an enjoyable experience. Why not browse their extensive stock to your content and when ready, safely place your order or contact Lion’s Fine & Rare Whisky for further details or information. Their staff will be happy to help throughout the process of becoming, if you wish, a friend. From all at LION’S WHISKY…SLAINTE!
Lion’s Fine and Rare Whisky
