In a collaboration between three masters of their crafts, The Macallan has unveiled a limited edition luxury decanter, M. Partnering with renowned creative director Fabien Baron and crystal makers Lalique, The Macallan has created a beautifully designed and meticulously crafted crystal decanter containing precious and complex Macallan single malt whisky.
Just 1,750 crystal decanters of M, each engraved with its own individual number, are available worldwide. M’s whisky draws upon The Macallan’s classic full flavoured tradition with notes of abundant dried fruits, spices and orange citrus. With a rich natural colour, complexity and sumptuous intensity, the single malt is laden with character absorbed from the Spanish sherry oak casks that nurture it through the maturation process.
David Cox, Director of Fine and Rare, The Macallan, comments: “The coming together of three such masters has resulted in a truly beautiful creation, which specifically showcases the vital influence of The Macallan’s exceptional sherry seasoned oak casks and the craft of the Whisky Maker. The natural colour of M is stunning. A single malt of the most exquisite complexity and character, M will set a new standard in the world of decanters to become the iconic representation of The Macallan.”
Capturing the expressive aesthetic of Fabien Baron’s illustrious creative vision, M’s tall, slim dimensions and geometric form challenge the perceptions of traditional decanter design. Its sharp, angular facets gave inspiration to the name M itself, selected by Baron as a typographic representation of the decanter’s striking design.
Its six striking facets are Baron’s homage to The Macallan’s heritage, reflecting the six pillars at the heart of its ethos: The Spiritual Home – the breathtaking 390-acre Macallan Speyside estate where M was created; the distillery’s Curiously Small Stills, whose unique shape gives the spirit its fruity, rich character; The Finest Cut, the 16% of the new make spirit, the smallest figure in the industry, selected for maturation; Exceptional Oak Casks, acquired and cared for without thought to the cost, imparting its distinctive characteristics and flavour; Natural Colour created purely through the interaction between spirit and wood; and The Peerless Spirit, marking The Macallan’s unsurpassed place in the hearts of the world’s most discerning whisky drinkers.
Lalique has drawn on 150 years of crystal making, and its long standing relationship with The Macallan, to present M with flawless clarity. Fashioned in highest grade crystal, each hand crafted decanter unites proven tradition with striking originality.
Silvio Denz, President and CEO of Lalique, comments: “We have been delighted to have worked with our friends and long-time partners, The Macallan – with whom we have collaborated since 2004 – to realise this exquisite piece. The decanter styling is utterly unique in the world of decanters, and our masters of crystal have relished applying their most complex skills to this project to bring it to life.”
Fabien Baron, Founder and Creative Director of Baron & Baron comments: “I love the craftsmanship and purity of The Macallan. It’s rare to find that level of quality today.”
M is available at specialist whisky retailers in the UK from October, RRP £3000.
For further information
Issued by The BIG Partnership on behalf of The Macallan: www.themacallan.com
For further information
The BIG Partnership, Sarah McDonald or Laura Hutchinson
0131 557 5252
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Luxury single malt whisky, The Macallan, distributed by Maxxium UK has reported strong sampling figures after returning to London’s leading art and design show, designjunction, for the second consecutive year.
Set against the stunning backdrop of a former postal office in New Oxford Street, the critically acclaimed show boasted a powerful line-up of notorious international brands, cutting-edge labels, pop-up shops, large-scale installations, eateries, flash factories, seminars and screenings, presented across three floors of the impressive 120,000 sq ft venue.
Visitors to The Macallan experience were treated to a tasting of Gold, Amber, Sienna and Ruby from The 1824 Series, which were displayed in a specially commissioned sculpture by John Galvin, produced using wood from The Macallan casks.
Over the five day event, 18 – 22 September, The Macallan sampled over 4,000 drams of the 1824 Series and 6,000 cocktails created with Macallan Gold on press preview and opening night.
As well as sampling The 1824 Series, guests could also view photography from the winners of The Macallan’s Masters of Photography ‘The Last Word’ competition, which was launched in celebration of The Macallan’s third Masters of Photography Series, a collaboration with the world’s most famous photographer, Annie Leibovitz.
The Macallan M, an exquisite creation born of a collaboration between three masters: The Macallan, Fabien Baron & Lalique, was also showcased along with exclusive sketches by creative director Fabien Baron and video footage of the making of The Macallan M.
Peter Sandstrom, Marketing Director at Maxxium UK Ltd, commented: “As a single malt that prides itself on quality craftsmanship, design and innovation, it was fitting to return to the most important global meeting point of The London Design Festival. We were able to sample our new range, The 1824 Series, and engage with an audience who appreciate The Macallan’s provenance and luxury credentials.”
Malt Marketing offers the opportunity for the world’s finest whisky shops and bars not to mention events to be directly introduced to visitors of www.maltmarketing.com Utilising both Facebook and Twitter along with the Malt Marketing app, we look to bring the passionate whisky consumer closer to the very best establishments and experiences around today. Let us help you market and promote your business by contacting us as: firstname.lastname@example.org
The Famous Collaboration by The Famous Grouse premiers today, Tuesday 1st October, in the reveal of a dramatic and ground breaking kinetic sculpture in London.
Containing more than 51,204 characters which have been laser cut, by the world’s fastest laser cutting machine, the sculpture brings to life the aspirations and ideals of fame from people around the world who were asked to answer the question: “What would you like to be famous for”.
This unique collaborative project, which was launched globally by The Famous Grouse in August, has seen over twenty countries participate, resulting in thousands of responses from the evocative to the humorous. Entries have come from as far and wide as Taiwan, Russia, Turkey, Canada, Greece, Belgium and Great Britain, to name just a few.
From the thousands of submissions received, only 1,542 were selected to reflect the diverse range of answers about fame, which included: discovering life on another planet, becoming the first one to savour whisky on the moon and getting equal rights for all people. From secret dreams, lifelong ambitions to those that just want to be known for being good to mankind, the answers show the truly diverse realities of people’s views of fame globally.
The sculpture has been made by some of the world’s leading artists. Led by Marshmallow Laser Feast in conjunction with Studio Roso on the design of the sculpture and with Ruairi Glynn on the kinetic and lighting elements, the total team consisted of 34 engineers and digital specialists.
The sculpture is just over 5m high and just under 5m wide at the widest point, weighs around 300 kilos and consists of more than 62 copper-plated strips forming a giant spiral. Using specialist lighting and a robotic arm, which sits at the heart of the structure, the laser cut words are projected dramatically onto all the surrounding walls and surfaces.
The vast sculpture is suspended from the ceiling allowing viewers to stand underneath and experience both the inside and outside reflections. The robotic arm, which sits at the centre, can also be controlled remotely by viewers when standing underneath the sculpture – bringing the sculpture truly to life.
According to Barney Steel from Marshmallow Laser Feast: “The whisky making process provided a rich source of inspiration for all aspects of the sculpture; the rings around whisky barrels inspired the strips of copper, the pot stills inspired the shape, size and style and the liquid vortex created when you swirl whisky in a glass for nosing and tasting inspired the lighting effect.”
Asanka De Silva, Global Brand Controller for The Famous Grouse, said:
“As a brand that earned the right to be famous since 1905, now 108 years on, we wanted to discover what being famous means to people today. It’s been fascinating to see the wide range of answers from around the world and bringing them to life in such a unique way.
“This year’s sculpture is just the start of a new journey for The Famous Grouse brand as we bring to life the power of collaboration which is an everyday part of our life in making a truly famous whisky. We have many ideas about how we might do this and so who knows what we might achieve next year.”
The unique collaboration of artistic and technology teams has allowed for a truly inspirational sculptural concept. The invitation to ‘Be Part of Something Famous’ will continue to live on www.somethingfamous.com. After its reveal today, the sculpture will return to Scotland where we aim to share it with future generations.
For further information please contact Megan Davidson/Ruth Minto at The BIG Partnership on 0131 557 5252 or email email@example.com.
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