June 2019: Single Malt Whisky brand, Laphroaig has partnered with cinema network, Picturehouse Cinemas in a unique collaboration that will bring together the worlds of whisky and cinema through the lens of Laphroaig’s iconic and award-winning ‘Opinions Welcome’ positioning.
Launching in June, this articulation of ‘Opinions Welcome’ is part of a long term strategy for the brand that will introduce the UK’s favourite peaty whisky to a host of new consumers and forms part of the biggest investment put behind the brand. With Laphroaig dividing opinions since 1815, the campaign is the latest to invite people to discuss and share their opinions of the whisky and its unique flavour.
#OpinionsWelcome content will form a key part of the partnership, with bespoke idents being shown on-screen ahead of Picturehouse members screenings. Alongside this, Laphroaig will be sampled with the thousands of passionate cinema-goers who visit the 25 Picturehouse venues across the UK, allowing them to enjoy a peaty dram in the cinema environment.
Visitors will be encouraged to leave their own opinion of this award winning and much-loved whisky, to feed into the ever-growing bank of unusual and poetic opinions of Laphroaig. Previous opinions include “the perfect gift for someone you love or hate… or haven’t made your mind up about” and “smells like medicine. Tastes like soil. My whisky of choice”.
Alongside sampling, a number of on-screen branded advertisements in 60 and 30 second formats will run across Picturehouse, Everyman and Curzon sites prior to feature length films. A bespoke launch film will air during the partnership both at member and public screenings, during which friends try Laphroaig for the first time and compare their opinions – whether positive or negative.
With Laphroaig listed across all Picturehouse venues, bar staff will receive expert training in all things Laphroaig, enabling them to create the perfect cocktail for consumers including smoky twists on classics with a Popcorn Old Fashioned and Laphroaig and ginger. Training will also enable bar staff to educate guests on this famously unique liquid.
Nick Ganich, Head of Beam Suntory Brands at Edrington-Beam Suntory UK said, “Partnering with Picturehouse Cinemas is a fantastic opportunity for Laphroaig as it gives us the chance to put our much-loved but divisive whisky into the glasses of new consumers, encouraging them to share their unique thoughts. Cinema always stokes healthy debate, so it felt the ideal match to include Laphroaig, which instils similarly strong but divided opinion. Luckily, we welcome them all and we can’t wait to hear what people think.”
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There will also be brand inclusion within Picturehouse newsletters and the printed magazine. Additionally, digital panel support and members content will showcase the partnership on-site.
The partnership between Laphroaig and Picturehouse Cinemas will start in June 2019 and continue throughout the year.
3rd June 2019: Bowmore has been awarded gold medals for its 15-Year-Old and 18-Year-Old in the Whisky category at the International Spirits Challenge (ISC) 2019. Such an accolade from the ISC is regarded to be the most respected and sought after in the drinks industry, due to the stringent nature of the judging process.
The Bowmore 15-Year-Old and 18-Year-Old passed a scrupulous blind tasting by a world-renowned expert panel of specialist judges to beat strong competition to win the prestigious accolade of gold. The quality of Bowmore’s craftsmanship and liquid is reflected in this superb result.
Matured first in bourbon barrels then Oloroso casks, there’s no finer example of a sherry cask finish than the Bowmore 15-Year-Old. It’s the final three years spent in Oloroso sherry casks that gives Bowmore 15-Year-Old the rich, deep colour and robust warming finish.
Cosseted away in the finest, hand-selected oak casks and allowed to mature at its own sedate pace, the Bowmore 18-Year-Old is one of the most remarkable, perfectly balanced single malt scotch whiskies of its kind. One of the rarest whiskies, bottles of Bowmore 18-Year-Old may be limited, but there’s no end to its enjoyment.
Awards Organiser Justin Smith said: “This ISC grows every year, with producers entering a diverse mix of spirits from across the globe who are looking to benchmark their spirit at the very highest level”.
Chiara Giovanacci, International Marketing Manager Malts for Beam Suntory, commented: “Both the Bowmore 15-year-old and Bowmore 18-year-old are exceptional whiskies meticulously matured and sitting proudly at the heart of our portfolio. To be recognised by such a prestigious and respected awards organisation demonstrates their qualities as two of the finest aged single malts in the world.”
Now in its 24th year, the ISC is the premier event in promoting outstanding quality spirits from across the globe. The competition is founded on a rigorous and independent judging process, which serves to encourage the high calibre of spirits and designs entered into the competition each year. Receiving more than 1,700 entries from nearly 70 countries worldwide, the ISC is a truly global competition. It is supported by many of the world’s leading spirits producers as the international standard for quality and excellence.
For the Tasting Awards, a highly controlled operation is held over fifteen days of intense blind tastings by panels of more than 50 respected and experienced industry professionals. Samples are delivered to the judging area in flights of numbered tasting glasses to ensure the accuracy of the blind tasting. Each judge assesses products according to their age, region and variety which is then determined by the entrant and verified by the chairman.
Such a precise judging process has provided the basis of the strong reputation the ISC has established for rewarding quality and celebrating excellence.
Full results have been released and published on the International Spirits Challenge (ISC) website, www.
On 10th July, the world’s leading drinks producers and design specialists will gathered at The Plaisterers Hall, London for the annual ISC Awards Dinner. Paying tribute to some of the finest spirits, and packaging designs in the world, results for categories are announced with the evening highlights, which include the acclaimed Trophies, Producer of the year, Distiller of the Year, Supreme Champion Spirit and Special Recognition awards.
For more information please contact:
The Macallan has unveiled Estate, an extremely special new single malt containing rare spirit distilled with barley grown at Easter Elchies estate, the iconic home of the world-famous whisky.
A rich and complex whisky with a remarkably long finish, The Macallan Estate was created by Whisky Makers to celebrate the single malt’s peerless provenance and heritage.
It also represents a unique opportunity to experience a single malt containing spirit made from The Macallan’s precious home-grown barley, which is distilled just once a year over the course of a single week. Previously, this spirit has been limited to The Macallan’s most exclusive and sought-after releases.
The 485-acre Easter Elchies estate is set within the legendary Speyside region of Scotland, where The Macallan has been creating extraordinary single malts since 1824. Its carefully tended barley fields are located on the banks of the River Spey, overlooked by The Macallan’s new award-winning distillery.
The distillery, which was inspired by Scotland’s undulating hills and cut into the slope of the land to complement its Spey Valley setting, opened its doors to the public in June 2018.
Displaying a warm conker, chestnut hue, The Macallan Estate exudes aromas of wood spice and orange oil. The sweet, subtle hint of citrus acts as the perfect counterbalance to the traditional sherried richness associated with The Macallan’s distinctive single malts.
Sarah Burgess, Whisky Maker for The Macallan, said: “Our Easter Elchies estate lies within the legendary Speyside region of Scotland, a place of timeless natural beauty, and a place that we are proud to call home.
“With its wonderful sweet citrus hints and warming wood spice, The Macallan Estate is a rich, satisfying and complex spirit that pays homage to the fertile Speyside lands where The Macallan is located and celebrates the unrivalled craftsmanship for which we have been known since 1824.”
The Macallan Estate is presented in an elegant gift box featuring landscape-inspired designs and it reflects the natural stones found on our estate, with an inlay of slate. Inside, aerial photography showcases the estate’s impressive barley fields on the banks of the beautiful River Spey. Priced at £195, Estate will be available to buy from selected whisky specialists from July.
For further information, please contact:
(23 May 2019, London) Highland Park today announces the launch of Søren Solkær 26 Years of Photography – a limited-edition single malt whisky that’s been created in honour of Danish photographer, Søren Solkær.
Best known for his portraits of world-famous musicians including Björk, The White Stripes, Franz Ferdinand, David Lynch, The Arctic Monkeys, R.E.M. and U2, Søren has worked with Highland Park since 2016 to capture the brand’s Viking Soul – taking over 250 images of the people of Orkney, the distillery and the island itself.
Matured in sherry seasoned American oak casks and first fill Bourbon casks, the limited-edition liquid has a spicy nose with a rich heathery peat smoke. The packaging is inspired by a traditional, vintage square shaped box camera and contains a 230-page book featuring a selection of Søren’s work split into three key themes: men, women and places.
The whisky will be available to purchase globally from 23rd May 2019. UK retailers include The Whisky Exchange, The Whisky Shop and Harrods. RSP £499.
Jason R. Craig, global brand director, Highland Park, said: “We are delighted to be working with Søren on this very special project. He truly embodies a modern day Viking Soul through his unique photographic style and how he gets the best out of all his subject matters.
“Whilst he is best known for his distinctive images of musicians and movie stars, he has worked with us to develop a collection of over 250 images capturing our people at the distillery, our location in Orkney and of course, our whisky.”
Søren Solkær, said: “My journey began 26 years ago when I decided to leave my literature studies and pursue my passion for photography. From my homeland in Denmark, I travelled many thousands of miles with my camera, exploring some of the world’s most fascinating places, absorbing each new environment I found myself in and photographing the people I met which helped me grow into the visual storyteller that I wanted to be.
“During those 26 years, the whisky that now bears my name stayed in just one place, sheltered from the same world I was so busy exploring. A contrast perhaps, but in its quiet warehouse in the remote Orkney Islands, this whisky too was absorbing the environment around it and slowly acquiring rich nuances of flavour and character to mature into the fine spirit it is today.
“We shared a similar journey of honesty and integrity, of patience and craftsmanship to arrive here together, 26 years on.”
For more information visit: www.highlandparkwhisky.com
Michael Russell MSP visited Glen Scotia Distillery as part of a new campaign to position Campbeltown as the “whiskiest place in the world.”
The Argyll & Bute member was presented with a unique bottling as the distillery prepared for the annual Campbeltown Malts Festival, which gets underway tomorrow [Tuesday 21 May].
During the visit the MSP, who is also Cabinet Secretary for Constitutional Affairs, had an opportunity to see some of the oldest parts of the distillery, which date back to the 1830s and to meet some of its staff.
He also bottled his own whisky, choosing an 18 Year Old Single Malt from Cask 560, a first fill ex-bourbon cask stored in Glen Scotia’s historic dunnage warehouse.
The one-off bottle is dedicated to the MSP and his visit to Glen Scotia, with Campbeltown described on the label as “the whiskiest place in the world” in honour of the region’s illustrious past. In the Victorian era Campbeltown was home to more than 30 distilleries and known as ‘whisky capital of the world’.
Iain McAlister, distillery manager, said: “It was a pleasure to welcome Michael Russell MSP to our distillery. We’re very proud of our exceptional single malts and their contribution to both Campbeltown and Scotland’s world-leading whisky industry. Research suggests that Campeltown was the predominant Scotch whisky for almost 100 years.
“Whisky is in our DNA in Campbeltown. After being at the forefront of production distilling has become a way of life here and we’re looking forward to sharing our passion for whisky with visitors to this year’s malts festival.”
Michael Russell MSP, said: “It was great to meet the team at Glen Scotia Distillery and learn more about their award-winning single malts.
“It’s very encouraging to see how Glen Scotia is helping to attract visitors to the Campbeltown and boost recognition of its role in Scotch. I wish it well with its new campaign.”
The 57.4% ABV Scotch gifted to the MSP is among several whiskies due to be sampled straight from the cask by visitors taking part in Glen Scotia’s dunnage tastings during the Campbeltown Malts Festival.
The festival, which runs from 21-23 May showcases the region’s distinctive single malts.
As part of the event, Glen Scotia is set to host two sold-out whisky dinners, a distillery open day, tours and a variety of tastings. New to its programme this year is the Glen Scotia Coastal Connection Tasting session with Master Blender Michael Henry, who will explore Campbeltown’s history, explaining how it has shaped and influenced the town’s whisky heritage to this day.
To find our more visit www.glenscotia.com
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