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Latest Directory Listings on Malt Marketing: The Irish Whiskey Museum – Dublin
The Irish Whiskey Museum, which is housed in an Edwardian style listed building on the bottom of Grafton Street is the first Irish whiskey museum in the world! The Museum is housed over three floors with lift access to every floor. Together with excellent bus routes and close proximity to train stations, not to mention several multi storey car parks nearby, in terms of accessibility, the location is hard to beat. The building has been carefully and sympathetically refurbished and has wonderful views over the front of Trinity College and College Green from our Cafe Bar at the entrance level to the Museum.
The Irish Whiskey Museum tells the story of Irish whiskey from its origins to the present day and gives visitors a glimpse of social and political history during the various stages of the rise and fall and rebirth of the whiskey industry in Ireland. Visitors availing of the tour option are given a guided tour of the museum during which our very knowledgeable guides tell stories from the various stages of history. The tours are complemented by state of the art technology and interactive props through four very different areas of the museum representing different stages in the development and growth of whiskey in Ireland. Tours run every day except Christmas day from 10am to 6pm (last tour).
At the Irish Whiskey Museum, we also cater for small to medium sized private groups and parties for every occasion. The atmosphere in the museum is cosy and intimate whether there is 20 or 120 in attendance and we can cater for both size groups and everything in between.
Events are generally held in the evening time once the last public tour has ended. We are very flexible and we will try our best to accommodate any type of event that potential clients are considering. Whether you are entertaining clients, team building, having a staff get-together or whatever the occasion, we will be happy to discuss the options available. For more information, check out the venue hire section on our website at
Spirits Merchants – Latest Whisky Directory Listings
Wine and Spirits Merchant, Nickolls and Perks
Nickolls and Perks is the UK’s oldest provincial wine and spirits merchant. Established in 1797, the company has been trading independently ever since. Today Nickolls and Perks remains a close knit organisation, operating from the heart of the West Midlands with a small dedicated team under third generation family ownership.
Specializing in Cru Classé Bordeaux, Champagne, Whisky and Vintage Port, however with a rapidly growing concern in fine Burgundy and top cru Rhône wines. Nickolls and Perks regularly hold tasting events in their own 16th century sandstone cellars and are also the organisers behind the Midlands Whisky Festival.
Their expertise and commitment to personal service and quality merchandise ensured they were shortlisted in the 2013 IWC Merchants Awards under two categories:
Regional Merchant of the Year (Midlands-north)
Bordeaux Specialist Merchant of the Year
Please visit the website or contact Nickolls and Perks for more information.
HIGHLAND PARK BRINGS MIDWINTER SOLSTICE TO LIFE
Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, celebrated Winter Solstice with two events for over 700 consumers.
The brand hosted its Midwinter Social events on 24 and 25 November at The Old Truman Brewery’s Boiler House, London, to mark the upcoming Winter Solstice and the official start of winter. The narrative of Highland Park is deeply rooted in Nordic traditions. An important time in the Nordic calendar and at Highland Park’s home on Orkney, Winter Solstice marks the shortest day of the year and is typically celebrated with good friends, bonfires, music and dance.
© Photography by Michael Njunge for Here & Now (fb.com/wearehereandnow)
The celebrations, designed to bring to life the brand’s magnificent Viking heritage, were hosted by global brand ambassador Martin Markvardsen and included Highland Park whisky tastings around a fire pit for over 400 people. A selection of Highland Park cocktails were served including the warming Highland Park Hot Toddy and Orkney Old Fashioned, with Nordic inspired food curated by Root + Bone, music from Kipps and live sets from DJ Finnebassen and Eelke Kleijn.
The celebrations were broadcast to a global audience with the first event streamed live globally on Highland Park’s Facebook page, resulting in over 21,000 fans tuning in to watch.
© Photography by Michael Njunge for Here & Now (fb.com/wearehereandnow)
Several trade accounts in and around Shoreditch also featured special Highland Park Winter Solstice serves on their bar menus, including Bull in a China Shop, Cocktail Trading Co. and The Culpeper. The bars which delivered the greatest upweight in sales will be rewarded with a trip to the Highland Park distillery on Orkney in the New Year.
Mike Mackenzie, Highland Park Brand Manager said: “Our Midwinter Social celebrated Highland Park’s Viking heritage in the lead up to the Winter Solstice and we had two fantastic evenings. It was the perfect environment to give consumers a taste of Orkney and our Viking soul. It was also great to see several bars in Shoreditch taking part in the celebrations, creating their own Highland Park winter inspired serves.”
THE 7th ANNUAL ULTIMATE WHISKY EXPERIENCE Nth 2017 APRIL 5 – 8, 2017 AT ENCORE AT WYNN LAS VEGAS
Celebrating Whisky Icon Richard Paterson 50 years in the industry at the Nth Experience
www.universalwhiskyexperience.com
The Universal Whisky Experience, the world’s first luxury whisky tasting show, is scheduled for April 5- 8, 2017 at Encore at Wynn Las Vegas. Founded seven years ago by real estate developer and whisky enthusiast Mahesh Patel, the memorable experience is now a four-day destination event with exclusive tastings of the world’s finest whiskies for connoisseurs and collectors alike, and intimate opportunities to mingle with Master Distillers and Blenders. This year’s show will include special surprises to celebrate Whisky Icon Richard Paterson 50 years in the industry. All Nth Guests will be invited to attend seminars and exhibition with a grand finale celebration on Saturday 8th April.
“Whisky enthusiasts value curated experiences as well as rarity and exclusivity, says Patel. For this year’s event, one of the highlights, an exclusive Diageo Whisky Dinner at Joel Robuchon restaurant at MGM Grand will kick-off the four-day Ultimate Whisky Experience in Las Vegas he added”.
Brand Master Classes hosted by Master Distillers and Blenders will be held Saturday, April 8th sharing experiences, knowledge, and rare sips with guests.
Guests can enjoy a menu of one of a kind experiences, including:
- A walk-around tasting featuring the world’s most distinguished and coveted whiskies
- High Roller Super Pours, the rare “Super Pours” representing whiskies valued at more than $ 3,000 a dram
- Exclusive Brand Master Classes hosted by Master Distillers and Blenders
- An exclusive Diageo Whisky Dinner at Joel Robuchon restaurant
- New High Roller Whisky speed dating event at the Chairman’s Salon at Wynn Las Vegas
- New highlights from brands and launches at the show
- Intimate access to meet the makers of the best whiskies in the world
- Richard Paterson 50 years in the industry seminars and celebration events
This year’s event will also showcase some of the world’s most expensive bottles of scotch. Total value of whiskies that will be showcased are estimated over $3 Million.
Guests can select from three weekend experience levels:
- High Roller Experience –Thursday, April 6 – Saturday, April 8 at $2,995.00. The premium package includes exclusive access to all show event and tastings including: High Roller Day on Thursday, April 6th with Private High Roller Salon Tastings and Exclusive High Roller Super Pours, Private Events with other High Rollers, One-on-one meetings with brand ambassadors, Whisky Speed Dating event at the elegant Chairman’s Salon, All Super Pours at the Nth 2017 main tasting show, Nth 2017 Show and Gourmet Dinner Event, Richard Paterson Exclusive High Roller Master Class on Friday April 7, Exclusive Master Classes on Saturday April 8, Unparalleled High Roller Gift Bag and Access To Richard Paterson Celebration event on Saturday April 8th.
- Connoisseur Experience – Friday, April 7 at $545.00. Guests seeking a high-touch experience with a few extra indulgences without going over the top will enjoy the main tasting show, hors d’oeuvres, and receive a cut crystal Glencairn tasting glass on Friday, April 7. Access to Richard Paterson Celebration event on Saturday April 8th.
- The Companion Experience – Friday, April 7 at $295.00. Companions can enjoy the show for the Experience on Friday, April 7. Instead of whisky they can enjoy premium red and white wines, Champagne, hors d’oeuvres, and receive a souvenir Glencairn engraved champagne flute. Access to Richard Paterson Celebration event on Saturday April 8th.
“The Universal Whisky Experience is one-of-a-kind access to sips of rare whiskies, often poured by the Master Distiller himself,” says Patel. “The event provides a forum for whisky enthusiasts and collectors to trade notes on their own purchases and collections,” he said. Complete program information and ticket sales can be found at www.universalwhiskyexperience.com.
About The Universal Whiskey Experience:
The Universal Whisky Experience was founded by C.E.O. Mahesh Patel, a successful commercial real estate developer in Atlanta, Georgia. Patel’s great passion in life is whisky, namely “Scotch” whisky. A connoisseur and enthusiast, he frequently attends exclusive whisky events and gatherings both domestically and abroad. He is an avid collector of fine and rare whiskies. Mahesh found a need in the marketplace and leveraged his special relationships to create The Ultimate Whisky Experience, the world’s most luxurious whisky event.
DIVIDE OPINIONS THIS WINTER WITH A LIMITED EDITION LAPHROAIG ® FESTIVE JUMPER
£30.00, AVAILABLE NOW FROM WWW.LAPHROAIG.COM/SHOP
FOR DECEMBER DELIVERY
UK, 28 November 2016: Tis the season for giving and sharing…opinions. Get into the spirit
with a limited edition Laphroaig® festive jumper. Whether it’s a gift for a loved one or a treat
for you, this fun jumper is the ideal way to spark conversation around the dinner table this
holiday season. Available from the Laphroaig® online shop, wear it with pride and express
your opinion on this divisive single malt, however wild or wonderful.
A SPECIAL SEASONAL RELEASE
Last year’s Laphroaig® festive jumpers sold out in just 24 hours and with
only 1,000 limited edition jumpers available this winter, get your hands on
one now before its too late!
Embroidered with a seasonal Fair Isle pattern and the Laphroaig®
#OpinionsWelcome™ slogan, this festive jumper is ideal for whisky
enthusiasts who have an opinion and are not afraid to wear it.
LOVE IT OR HATE IT
Whether you love the medicinal flavours of Laphroaig® or hate its smoky
scent, it cannot be denied that Laphroaig® divides opinion.
#OpinionsWelcome™ celebrates the hugely varied descriptions of
Laphroaig® and this unique festive jumper champions them, urging lovers
(and haters) to profess their feelings for the whisky this winter.
The unisex Laphroaig® festive jumper is available in size S, M, L and XL.
To get yours now, visit www.laphroaig.com/shop.
