THE NEW MALT ORDER
Auchentoshan is on the hunt for the best bartending talent to enter its global cocktail competition
11 May 2018: Auchentoshan® is on a mission to find creative bartenders to join its international bartender collective as it announces the launch of its New Malt Order 2018 competition. Launched in 2016, the New Malt Order is a growing community of like-minded bartenders who share a passion for shaking up the world of single malts.The urban malt from the city of Glasgow, is challenging entrants to create a cocktail that captures the essence of its triple distilled malt whisky and takes inspiration from the bartender’s home city. Successful bartenders will be given the once-in-a-lifetime opportunity to visit the home of Auchentoshan® in Glasgow and become immersed in the city’s culture and create an exclusive liquid with Master Blender, Ron Welsh (pictured below). The winners will go behind the scenes at the distillery and select from casks, blend, bottle and even have their say on the final packaging of this rare and unique single malt.
THE ORIGINAL CITY MALT
This year Auchentoshan® will celebrate its urban heritage and challenge bartenders to capture their city’s unique character in an Auchentoshan cocktail. The competition is now open and bartenders from the UK, Canada, Russia, Australia and Germany are being encouraged to enter via Instagram for a chance to become part of the New Malt Order global collective.
Judged by the best in the business, winners of this once in a lifetime experience will be announced in September.
THE NEW MALT ORDER
Launched in 2016, The New Malt Order is not only a competition but a growing global community of passionate bartenders who are pushing boundaries, breaking rules and taking single malt whisky to new places and new faces.
TWO LIMITED EDITIONS
Bartenders’ Malt 01 | Released July 2017
In 2016, the inaugural 12 bartenders from some of the world’s best bars designed a 47% ABV malt to blend in cocktails such as Bobby Burns, Vieux Carré, and the classic Old Fashioned.
Colour: Gold- copper with subtle grassy reflections
Nose: Dried apricots, milk, chocolate, honey and green tobacco leaf
Palate: Delicate floral cherry blossom and buttery brioche undercut by zesty notes of ginger
Bartenders’ Malt 02 | Released later in 2018
Bartenders’ Malt 02, created by 2017’s cohort of international bartenders, will be released exclusively to the on-trade later this year.
Speaking about the upcoming release, Master Blender Ron Welsh, said: “We’ve created a blend that matches bartenders tastes for mixing cocktails. It’s one of the best Auchentoshan®’s I’ve ever tasted.”
Charles Roche from Scout in London, a member of The New Malt Order: “Being a member of the New Malt Order is amazing. We’ve blended a whisky using our bartending expertise specifically for bartenders. It’s the perfect mix for any whisky based cocktail.”
Marco Di Ciacca, Senior Brand Manager, Edrington-Beam Suntory said: “We are excited and proud to announce Auchentoshan®’s New Malt Order competition for the third consecutive year. We are passionate about seeking the best advocates to represent single malt and champion creative bartending on a global scale. We’re looking forward to witnessing how the entrants capture the essence of their city this year and welcome the winners to the home of Auchentoshan®.”
BECOME PART OF THE NEW MALT ORDER 2018
The competition is now open, all entries need to be submitted by Saturday 30 June.
HOW TO ENTER
Enter on Instagram by posting:
- A photo of a cocktail that embodies your city (no branding or people to be included)
- Tag @theauchentoshan and use #newmaltorder so we can track your entry
- Tag your bar (e.g. @scoutldn)
- Post details of your cocktail’s ingredients and methodology
- Post an outline of your City inspiration behind the cocktail
To find out more and to enter, visit
www.instagram.com/theauchentoshan or www.auchentoshan.com/newmaltorder