Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
Highland Park Release Last of Viking Legend Series
Highland Park Release Valfather, Its Most Peated Whisky to Date
Highland Park single malt Scotch Whisky has launched a special edition whisky, Valfather, the final part of the Viking Legend series inspired by the Orkney based distillery’s Viking history.
The trilogy highlights the journey to Ragnarök, the battle at the end of the world and has inspired the packaging and taste profiles of the whiskies created by Highland Park’s master whisky maker, Gordon Motion.
Valfather, named after Odin, the mightiest of the Norse Gods, is the distillery’s most peated release to date. Created using whisky matured in refill casks to reflect the ethereal and lighter feel of Valhalla, Odin’s hall, the whisky’s higher phenolic level displays Odin’s power.
Gordon Motion, master whisky maker, Highland Park, said: “Valfather and the whiskies in the Viking Legend series uses more of our heavily peated malt, making the series more like cousins, rather than a brother or sister to the core range. Overall, this whisky is the richest and smokiest in taste profile compared to the rest of the series and our classic whiskies.
“As well as our hallmark aromatic peat smoke, it tastes of creamy vanilla, toasted cedar wood with a long floral aromatic finish offset by notes of crisp apple and sweet fragrant pear.”
The Viking Legend series rise in phenolic level throughout the collection and each have their own distinctive taste profile. Valkyrie the first in the series, uses predominantly European sherry seasoned oak, while Valknut uses American sherry seasoned oak and Orkney’s tartan barley.
Inspiration for the packaging design came from the ancient picture stones from Stora Hammars in Gotland, Sweden. The brand has partnered with Danish designer, Jim Lyndvild, to bring the collection to life.
Valfather will be released globally from August 2019. To find out more visit: www.highlandparkwhisky.com
WHISKY ILLUMINATI LAUNCHES SOLARIA SERIES
WHISKY ILLUMINATI LAUNCHES FIRST-OF-ITS-KIND SOLARIA SERIES
The three-part release of the Solaria Series follows the inaugural Candlelight Series launched in 2018
Whisky Illuminati, an independent bottler specialising in premium single cask Scotch whisky, today unveils what it believes to be an industry first with the launch of the Solaria Series: a three-part bottling of five Speyside single malt whiskies.
Offering something genuinely unique to whisky enthusiasts, the Solaria Series will give consumers the opportunity to explore how Scotch whisky evolves in the cask over time, thanks to its three-part bottling which will be released over the next four years. Following the first edition (1:3) release in 2019, there will be a second release in 2021, with the final batch set for release in 2023.
In edition one of the Solaria Series, only 150 bottles from three of the Sherry Butts, 120 from another lower fill Butt and 100 from the Hogshead will be released. The remaining whisky will stay in the cask for a further two years before Edition 2:3 is released, followed by Edition 3:3 in 2023.
The Solaria Series comprises five single malt Scotch whiskies from Speyside distilleries:
- Solaria Series distilled at Royal Brackla Distillery, with an outturn of 150 (68.0% ABV)
- Solaria Series distilled at Aultmore Distillery, with an outturn of 120 (67.5% ABV)
- Solaria Series distilled at Glentauchers Distillery, with an outturn of 150 (63.4% ABV)
- Solaria Series distilled at Craigellachie Distillery, with an outturn of 100 (67.9% ABV)
- Solaria Series distilled at ‘Artis Secretum¹’, with an outturn of 150 (67.1% ABV)
Each release was matured in first-fill Spanish Oak Sherry Butt casks, with the exception of the Solaria Series from Craigellachie Distillery, which was matured in a first-fill Spanish Oak Sherry Hogshead cask. Described by Whisky Illuminati co-founder, Keith Bonnington, as a “rare first for the Scotch whisky industry”, each of the 2011 Vintage Single Casks bottled as part of the Solaria Series were hand selected by a panel of experts with over 200 years of industry experience.
Bonnington noted: “This is a unique opportunity for whisky drinkers to buy into a developing cask of single malt Scotch whisky, and to fully appreciate how the character evolves in the wood over a period of four years.
“We selected 100% first fill ex-Sherry Casks from Spain to mature the new-make spirit, with the aim of drawing out maximum impact from the wood to deliver the depth of flavour and colour desired over time.”
Bonnington added: “Our policy of bottling at natural cask strength without adding colour or chill-filtering means that each whisky is bottled at between 63% and 68% alcohol by volume, exactly as they appear right now in the cask. To fully enjoy the multitude of complex flavours, gradually adding water to taste is encouraged.
“How they develop in the oak over the duration of the three releases is completely in the hands of mother nature and that anticipation of their natural development is what makes this series so exciting.
“What is certain, is that these 2011 Vintage casks are made from the highest quality European oak, sourced from one of Spain’s finest Sherry Bodegas, and I’m confident that the whisky will develop and mellow marvellously over the next few years”.
The launch of the Solaria Series follows Whisky Illuminati’s inaugural Candlelight Series, which was released in 2018 to high acclaim from many leading whisky writers and experts², and sold internationally in markets including China, Taiwan, South Africa and the United States.
The Solaria Series will be available to purchase from select specialist whisky retailers this month, August, including Master of Malt and Selfridges, at a UK RRP of around £120 each. Buyers of the first release will automatically be offered the opportunity to purchase the second and third editions upon release.
Whisky fans interested in learning more about the Solaria Series and future releases can visit www.whiskyilluminati.com or contact info@whiskyilluminati.comto find out more.
Latest Exclusive Dragon Release From Bowmore
BOWMORE® UNVEILS 36-YEAR-OLD DRAGON EDITION, THE FIRST RELEASE IN A NEW CHINESE EXCLUSIVE SERIES
THE 36-YEAR-OLD EXPRESSION WILL BE LAUNCHED AT WHISKY L IN SHANGHAI AND PAYS HOMAGE TO BOWMORE’S ICONIC 30-YEAR-OLD SEA DRAGON RELEASE
9th August 2019 – Bowmore® Islay Single Malt Scotch Whisky has announced the release of Bowmore® 36-Year-Old Dragon Edition, a new expression from the world’s oldest Scotch maturation warehouse, the famous No.1 Vaults.
Featuring the mythical Chinese dragon, the 36-year-old whisky pays homage to the iconic Bowmore 30-Year-Old Sea Dragon, which celebrated a famous myth of Islay. Renewing this tradition, the new expression celebrates the mythical creatures that live on in Chinese culture today.
The first of a series of four, the 36-Year-Old liquid has been specially selected from the same parcel of sherry casks used to create the iconic Bowmore 30-Year-Old Sea Dragon, exclusively released to Asia in 2006. Born and shaped by time, the mythical dragon featured on the bottling ensures balance in everything – just like Bowmore’s master distiller. With only 888 bottles available, matched with the pedigree of the iconic 30-Year-Old Sea Dragon, this incredible expression will be highly prized and sought after from whisky enthusiasts across China.
The 36-Year-Old Dragon Edition is an exquisite example of Bowmore’s rich fruit and smoke house style. With a rich dark natural colour, the whisky offers aromas of tropical fruit, toffee apple and caramelised orange with a hint of pine needle scent. It finishes with a floral and peppery tinge, balanced by oak spices and a touch of iodine. This carefully crafted single malt is best savoured neat or over ice.
David Turner, Bowmore® Distillery Manager, comments: “This new expression is a homage to the 30-Year-Old Sea Dragon that’s been much loved and collected by Bowmore fans across China. Born from an island that is rich with heritage and legends, Bowmore is celebrating the legendary creatures of Chinese mythology that are the protectors of people – just as Bowmore has protected and matured this precious liquid for 36 years. We’ve taken this amazing legacy and renewed it for the next generation of whisky drinkers”.
John Lomas, Prestige Director Beam Suntory, stated: “Bowmore is an incredible single malt with an iconic legacy. Today it continues to create some of the finest whisky in the world. With this new release of Bowmore 36-Year-Old Dragon edition, we are renewing this story for the next generation. We believe the time we’ve invested in perfecting our craftmanship over the last 50 years is shown in the quality of our whisky producing, and we’re excited to share this.”
Bowmore® 36-Year-Old Dragon Edition will be exclusively available at Whisky L and through select outlets from August at $2000
Tasting notes:
Colour: (natural) Burnt Umber
Nose: Scented wood, cedar, beeswax, tropical fruit, toffee apple, old leather, coconuts, rich Demerara sugar, cinnamon, a touch of aniseed, liquorice, caramelised orange peels and ginger.
Palate: Dried fruits, sultanas, Corinth raisins, roasted coffee beans and dark chocolate.
Finish: Floral, peppery with oak spices and iodine.
Bottled at natural colour and strength
LOCH LOMOND WHISKIES IN NEW PARTNERSHIP
LIMITED EDITION SCOTCH TEES OFF CRISTIE KERR PARTNERSHIP
New Single Malt Captures Spirit of Kerr Cellars With Pinot Noir Finish
Loch Lomond Whiskies, The Official Spirit of The Open, Women’s British Open and Ladies Scottish Open, has released a very special limited edition single malt Scotch crafted in partnership with US women’s golf icon, Cristie Kerr.
Kerr, who won the 2007 U.S Women’s Open and the 2010 Women’s PGA Championship, became Loch Lomond Group’s first female golf ambassador last year. She now owns and operates Kerr Cellars in Napa Valley, USA, and is a qualified sommelier. This is the winery’s first partnership in spirits.
The Loch Lomond Single Malt Vintage 2002 was finished in French oak barrels which previously held Pinot Noir red wine from the Kerr Cellars winery.
The 2002 spirit was selected to celebrate Cristie’s first win on the LPGA tour and spent six months maturing in the Pinot Noir barrels, which were shipped to the Loch Lomond Distillery in Alexandria, near Loch Lomond, in October 2018.
The barrels are composed of Vosges Oak from the Alsace mountains in Eastern France. They were seasoned for three years prior to being delivered to the Loch Lomond cooperage and used for six months to mature the 2002 spirit carefully selected by Loch Lomond Master Blender Michael Henry to form the release.
The Pinot Noir finish has amplified the fruit characteristics associated with the Loch Lomond Distillery to create a truly special single malt Scotch.
Colin Matthews, CEO, said: “It is extremely exciting to be offering this truly unique limited edition release created in partnership with our ambassador, women’s golfing star Cristie Kerr. Since Cristie launched Kerr Cellars she has applied the same rigour and pursuit of excellence she displayed in golf to producing some of the world’s best wines.
“Our Loch Lomond Single Malt Vintage 2002 captures the best of both worlds, wine and whisky, to offer a very special Scotch which will be sought after by golf fans and those who know their drinks alike.”
The Loch Lomond Single Malt Vintage 2002 has an ABV of 48.14%. It is presented in elegant navy-blue packaging which incorporates a discreet rendition of Kerr Cellars’ distinctive logo and also bears Cristie’s signature, creating a must-have item for followers of both golf and whisky.
Since turning professional in 1996, Kerr has recorded 20 wins on the LPGA Tour in addition to her two Majors. She was also World No. 1 on three separate occasions throughout 2010.
Kerr said: “I’ve long admired Scotch whisky and it is a great privilege to be working with such an acclaimed distillery to create my first single malt. The French Oak Pinot Noir casks we shipped to Loch Lomond Whiskies’ cooperage previously held some of our most highly rated red wine and I can’t wait for golfers and whisky fans to discover the superb single malt Scotch that they have helped produce.”
For further information visit Loch Lomond Whiskies on Twitter: @LochLomondMalts, Instagram: @lochlomondmalts Facebook: Loch Lomond Whiskies and at www.lochlomondwhiskies.com.
The Macallan Unveils Exceptional Single Cask 1950
THE MACALLAN UNVEILS THE 1950 – THE PINNACLE OF THE EXCEPTIONAL SINGLE CASK RANGE
(31 July 2019, London) The Macallan has unveiled the latest release in the Exceptional Single Cask range – an exquisite and delicate expression that was distilled in 1950.
The 1950’s represent a significant period in the history of The Macallan with investment in the construction of new buildings on site and modernisation of existing buildings, the purchase of additional farmland and the first of The Macallan highland cows take residence on site.
The single malt is the centrepiece of the 2018 release from the unprecedented range which invites consumers to explore the world’s most valuable whisky through a rare insight from the legendary Whisky Makers’ bench at The Macallan Distillery and Visitor Experience on Speyside.
The discovery of this First fill sherry butt cask was a special moment for our whisky making team that conjured intense and memorable aromas and flavours. The unmistakable combination of antique oak and subtle peach, with lingering peat warrants this cask being treasured in its own right, with only 336 bottles of this rare single malt available globally to savour.
This exclusive range of single cask whiskies, showcases the depth and diversity of The Macallan. Each whisky revealing a particular character, a subtly different flavour or an aroma in the background making each one truly unique and never to be repeated.
