At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Yes, you read that correctly. This is a bottle of Macallan single malt Scotch whisky that has matured for at least 52 years. Drawn from a first-fill European oak sherry seasoned cask, this whisky has very patiently aged for over half a century, and bottled with an outturn of 250 bottles. Extraordinarily rare stuff from the much-adored distillery in Speyside.
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: firstname.lastname@example.org
Rabbie Burns is celebrated around the world on the 25th January for his poems, songs and his character. The festivities may look a little different this year but the celebrations can still go ahead and what better way to celebrate the occasion than with a whisky of real character – Laphroaig. The quintessential peated malt to toast the immortal memory of Burns!
The heart of the Laphroaig Select is drawn from a final maturation in American oak casks, which is rarely used for Scotch whisky. With spirit selected by Laphroaig’s master distiller from Quarter Cask, PX Cask and Triple Wood (Oloroso sherry) and a final addition of 10 Year Old, this whisky represents a subtle blending of peat, oak and sweetness.
Currently available from £22.13 at Laphroaig Shop
Laphroaig 10 Year Old
Laphroaig 10 Year Old is a peat smoked liquid with a surprising sweetness, hints of salt and layers of peatiness.
The Laphroaig 10 Year Old follows the traditions laid down over the last 200 years by a succession of passionate and skilled master distillers. This is a truly classic Single Malt Scotch, made from malted barley which is first cold-smoked and then dried over a peat fire.
Renowned for its bold, smoky taste and full-bodied with a long finish, it truly embodies the quintessential Laphroaig character.
This whisky is perfect for spending the Burns Night evening at home.
Currently available from £29.37 at Laphroaig Shop
Currently available from £54.15 at Laphroaig Shop
The Great British Entrepreneur Awards is delighted to announce Glen Scotia as its first Entrepreneurial Spirit Partner.
The scotch whisky brand, owned by Loch Lomond Group, is one of the few Campbeltown distilleries to have maintained production from the heady days of the 1830s when the region was known as the whisky capital of the world.
The brand continues to enjoy success, now backed by centuries of craftsmanship and experience and its award-winning whiskies are renowned for their distinctive maritime influence and Campbeltown character.
The partnership will see Glen Scotia sponsor the Entrepreneurial Spirit Award. GBEA and Glen Scotia will also recognise and reward a business owner who has shown particular entrepreneurial spirit each month.
Founded in 2013, the Great British Entrepreneur Awards acknowledges the hard work and inspiring stories of entrepreneurs and businesses in the United Kingdom. Central to its ethos is being more than just ‘an awards ceremony’ – it’s a sense of community, and a thriving ecosystem of support all year round that provide opportunities for winners and finalists to connect and showcase their business.
Francesca James, founder of the Great British Entrepreneur Awards, said: “I’m delighted to announce this new and unique partnership with Glen Scotia. It has an incredibly long and inspiring entrepreneurial journey behind it, and I’m thrilled they share our passion for supporting entrepreneurs and celebrating their achievements.”
John Grieveson, Chief Marketing Officer at Glen Scotia, said: “The early entrepreneurial spirit shown by our founders back in 1832 is embedded in Glen Scotia’s DNA. Back then, our founders, along with many others at the time, rode the wave of entrepreneurialism seen in Campbeltown in the early 1800s, harnessing the abundance of natural resources needed to produce quality Scotch Whisky, as well as new technology including steam navigation which meant that whisky could be shipped directly to Glasgow in under nine hours from what is still one of the most remote parts of Scotland’s mainland.
“We’re proud to be one of the three surviving distilleries from this boom-town era, which has only been achieved by our ability to innovate and adapt the business over the centuries. Our new partnership with the GBEA is therefore very fitting, and we are very much looking forward to working with them to support the new generation of British entrepreneurs.”
14th January 2021, London: In 1943 when Bill Samuels Sr. walked away from the whisky founded by his great, great grandfather by burning the only copy of 170 year old family recipe, he set off to personally create a whisky that he could proudly share with his friends and family. Collaborating with his wife Margie Samuels, their result was Maker’s Mark Bourbon Whisky.
To continue the tradition of proudly sharing this great tasting whisky with our friends and family, we are delighted to share the news that the award-winning UK bartender and drinks expert Nicole Sykes has joined Edrington Beam Suntory UK as Maker’s Mark Diplomat.
Nicole brings 5 years’ experience to the Bourbon Whisky brand, working in some of the world’s most iconic bars in London and Edinburgh including Lyaness, Voodoo Rooms and most recently at Satan’s Whiskers, one of the world’s leading independent cocktail bars.
Nicole has also received numerous awards and accolades for her creativity and commitment to quality. Nicole’s passion for handmade cocktails and crafted American whisky will be key to sharing Maker’s Mark remarkable story.
Commenting on Maker’s Mark new role Nicole Sykes said: “The most compelling part for me is the genuine story behind Maker’s Mark. Each step of the process has its purpose and is there to create the best tasting Bourbon Whisky. It’s much like when bartenders create cocktails, each ingredient and method is well thought out. We don’t use the cheapest or quickest methods; we use the best methods to achieve the best taste experience.”
In her new role, Nicole will share the unique hand-crafted story of Maker’s Mark with bartenders and Bourbon Whisky enthusiasts across the UK. She will also work to support the on-trade during their transition back into service as restrictions loosen in the coming weeks.
Nick Temperley, General Manager for London at Edrington-Beam Suntory UK also commented: “We are extremely excited to have Nicole join the team here at Maker’s Mark. Having proven herself as an outstanding bartender in some of London’s best bars, she will now bring her own sense of fun, energy and cocktail experience to help us grow our remarkable bourbon whisky and support all our customers in 2021.”
For more information visit: www.makersmark.com
Thomas Lowndes, the food and licensing division of Edrington-Beam Suntory UK, have launched the new 1826 range of handcrafted cocktails made with premium ingredients to create the ultimate experience at home. Founder Thomas Lowndes started the business by importing and exporting spirits around the globe, all the way back in 1826 which is where the brand gets its name.
Moira Jacques, General Manager of Thomas Lowndes said: “This exciting new range by 1826, associated with premium whiskies, cognacs and bourbons gives us the perfect opportunity to showcase how easily bar quality cocktails can be created in the home. We want to show customers that you can create premium, top quality drinks in the comfort of your own home.”
The classic serves are brought to you in a bottle so you can enjoy bar quality cocktails at home. Each bottle includes 5 serves, allowing 1826 to be the perfect drink shared with loved ones. The full range includes the Old Fashioned, Cognac Espresso Martini, Smoky French Martini and the Mint Julep:
Made with premium bourbon Maker’s Mark and the highest quality ingredients, this particular tipple allows you to enjoy the ultimate Old Fashioned at home.
Simply fill a rocks glass with ice, add a measure of 1826 Old Fashioned and gently churn together. Snap a twist of orange peel over the drink then add to the glass as a garnish.
Cognac Espresso Martini
If you’re more of a Cognac lover, then why not try an indulgent twist on a modern favourite with the Cognac Espresso Martini from 1826.
Expertly handcrafted with the highest quality ingredients and Courvoisier cognac, all you need to do is shake, pour and enjoy.
Smoky French Martini
A smoky twist on a classic, handcrafted with Laphroaig, peated whisky and quality ingredients to re-create your favourite cocktail from the comfort of your own home.
This particular tipple is best enjoyed in a chilled martini glass, simply shake and pour from the bottle. To really elevate your cocktail, why not add a raspberry as a garnish.
A refreshing American classic expertly created with Maker’s Mark. For the perfect serve, just add a measure of the mint julep together with crushed ice.
Since its arrival on Netflix a couple of weeks ago, The Queen’s Gambit has attracted a staggering 62 million viewers worldwide.
If you’ve seen it, or even heard about it, you’ll know that The Gibson cocktail is featured throughout, and now its inspiring people to make their own version of the classic at home.
Made using Gin, vermouth, and fresh ginger with a pickled onion garnish, it’s an interesting and delicious take on its cousin, the ubiquitous Martini. Now, James Bowker, House of Suntory Brand Ambassador, has released a recipe for people to try themselves, using Japanese gin, Roku.
Indeed, with more people than ever drinking cocktails at home (according to CGA, 50% of cocktail drinkers now make serves themselves at home, up significantly from 37% pre COVID), sales of spirits are booming. With us 6 weeks into the Christmas trading period, Roku gin has seen sales grow an incredible +69% YoY.
The Roku Gibson:
50ml Roku Gin
10ml Dry Vermouth
1 Slice Fresh Ginger
1 Drop Sushi Vinegar
Martini / Cocktail Glass
Roku is available to purchase Tesco, Sainsbury’s, Morrisons, Asda, Waitrose.
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