Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
AUCHENTOSHAN – NEW LOOK URBAN MALTS
AUCHENTOSHAN® UNVEILS COOL NEW IDENTITY
Vibrant New Packaging Launched to Attract Millennials and Younger Whisky Drinkers
Auchentoshan, the urban malt from the city of Glasgow, has today started rolling out vibrant new packaging across American Oak, Three Wood and 12-year-old expressions. The new colourful design has been introduced to encourage younger drinkers to share, mix and enjoy an Auchentoshan together.
Consumers can get their hands on the colourful new pack from early November.
However, it’s not all just about celebrating city life. Auchentoshan hopes to appeal to a new generation of whisky lovers who are looking to enjoy new and shared experiences. The new packaging will appeal to urban consumers and city dwellers who might not have experienced Auchentoshan before, and will be tempted to enjoy a smooth Auchentoshan tipple with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, said: “We want to move away from traditional stereotypes that are connected with Auchentoshan and single malt by encouraging younger drinkers to share and enjoy an Auchentoshan cocktail with their friends. The launch of our bold packaging to reflect our urban positioning is the first step to doing this.”
“Auchentoshan is triple distilled for a smoother taste and is therefore the perfect whisky to enjoy neat or mixed and shared with friends.”
Glen Scotia Releases Its Oldest and Rarest Expression
Distillery Announces Rare 45-Year-Old Single Malt Expression
One of Campbeltown’s three surviving distilleries, Glen Scotia, has added an exceptionally rare 45-year-old single malt to its award-winning range.
Encased in a stunning handcrafted walnut box, and limited to 150 bottles world-wide, Glen Scotia 45-year-old Single Malt Scotch Whisky is not only the oldest expression to be released by Glen Scotia distillery but also one of the most exclusive. A whisky truly made by history, Glen Scotia 45 year old reflects the centuries of craftsmanship and experience associated with Campbeltown.
Embodying all the signature characteristics of a Campbeltown single malt, the liquid is dominated by maritime influences. On the nose, it presents bold coastal elements, as well as sweet notes of ripe pineapple, crisp green apple, rose and vanilla.
The liquid was distilled in December 1973 before being filled into refill Bourbon casks two days before Christmas. Over three decades later, in 2011, the precious spirit was carefully re-casked into first fill Bourbon then laid to mature under the watchful eye of master distiller Michael Henry before finally bottling in 2019.
He said: “Glen Scotia 45-year-old is one of the most magnificent expressions to be produced by our Campbeltown distillery and we are excited that after 45 years we are now able to unveil it to the world.
“Distilled in 1973, this single malt is steeped in history and is extraordinarily rare. The liquid has been maturing in refill bourbon casks, tucked away in our bonded warehouses, for over three decades before being finished in first fill bourbon.
“It embodies all of the unique elements which Glen Scotia is known for, delivering a long mouth-watering finish with notes of sea salt and lime citrus. On the palate, the liquid presents caramel sweetness at first, then juicy fruit with pineapple, mango and water melon rounded by vanilla and honey.”
Non-chill filtered to ensure it is enjoyed as nature intended, Glen Scotia 45 year old is bottled at 43.8% ABV and presented in a striking case created by family-owned, UK-based luxury packaging manufacturer, Moran’s Wood Components. Each case is handmade using sustainably sourced British walnut and features contains a delicate tile engraved with the individual bottle number and tasting notes. Inside, the case boasts embossed leather lining.
Paul Moran, director, Moran’s Wood Components, said: “It was an honour to create such a beautiful box for the Glen Scotia 45 year old, a very rare and historic whisky. Inspired by the intrinsic link between wood and whisky, we also drew from Glen Scotia’s vision of incorporating quality materials and craftsmanship, to reflect the same principles that go into the distillery’s award-winning single malts.
“We constantly strive to push the boundaries, and everyone at Moran’s is extremely proud of this project.”
Campbeltown is Scotland’s fifth and smallest malt producing region. Throughout the Victorian era it was known as the whisky capital of the world and home to more than 30 working distilleries.
To raise awareness of the importance of the region to Scotland’s whisky heritage, Glen Scotia distillery has been campaigning for Campbeltown to be recognised the “whiskiest place in the world.” In July 2019, a parliamentary motion on the issue lodged at Westminster received cross party support.
Iain McAlister, distillery manager, said: “It might be the smallest region, but the contribution Campbeltown has made to Scotch whisky is incomparable.
“For over 100 years, our coastal town has been crafting some of the world’s most exciting expressions and Glen Scotia 45 year old exemplifies everything you would expect of a fantastic Campbeltown single malt. It truly is the perfect addition to any collection.”
Glen Scotia 45 year old will be priced at £3,795 and available from specialist retailers from October, including the Whisky Shop.
Highland Park Announce Whisky Sponsor News
HIGHLAND PARK BECOMES EXCLUSIVE WHISKY SPONSOR OF ESQUIRE TOWNHOUSE
- Highland Park has become the official whisky sponsor of Esquire Townhouse 2019
- As part of the partnership, the Orcadian distillery has collaborated with Esquire to launch the limited-edition Highland Park Esquire Single Cask
- Global Brand Ambassador, Martin Markvardsen, is hosting a series of masterclasses across the event
14 October, 2019: Highland Park has become the official whisky sponsor of Esquire Townhouse with Breitling, the prestigious annual event hosted by Esquire.
Taking place between 17-19 October at Carlton House Terrace, St James’s, Martin Markvardsen, Highland Park’s Global Brand Ambassador, is set to host a series of workshops where guests will be given the opportunity to learn all about the award winning brand, before indulging in some delicious whisky and food pairings.
To celebrate the partnership, Highland Park and Esquire have collaborated to create the Highland Park Esquire Single Cask. The limited-edition single malt whisky is the first-ever single cask from Highland Park to be released in collaboration with a UK media house and will be served throughout the weekend.
The unique expression, which has notes of heather-honey and aromatic smoky peat, will also be available via The Whisky Shop (www.whiskyshop.com), allowing those unable to attend the event – as well as those who loved it so much they want more – the opportunity to purchase it to enjoy at home. RSP £200 ABV 60.3%.
During the event a choice of delicious Highland Park cocktails will be served at the Esquire Townhouse bar including firm favourites the Orcadian Cooler and Salted Honey Old Fashioned.
Scott McCaffer, Brand Manager at Highland Park said: “As demand amongst whisky lovers for new and exciting expressions continues to grow, we’re delighted to launch our latest Single Cask in partnership with Esquire.
“Launching the whisky at Esquire Townhouse is a really exciting opportunity for us as it is the perfect opportunity to engage with likeminded consumers, as well as those interested in exploring the category.”
Alex Bilmes, Editor-in-Chief, at Esquire said: ““We are excited to be working with Highland Park to produce a bespoke Esquire single cask whisky – a genuine first for us. We are looking forward to launching it, and of course, tasting it at Esquire Townhouse in October.”
Esquire Townhouse is an award-winning luxury brand experience featuring a compelling programme of live celebrity interviews, panel debates and masterclasses spanning fashion, culture, food & drink, design and travel.
For more information on the event please visit: https://hearstlive.co.uk/esquiretownhouse/
The Macallan Fine and Rare 1979
The Latest Addition to the Unrivalled Collection
Forty years in the making – The Macallan Fine and Rare 1979 is the prestigious new vintage to be welcomed into the brand’s Fine and Rare collection, which was created to portray the very best array of The Macallan.
The Macallan Fine and Rare collection presents some of the greatest vintage single malts produced, and now features the 1979, which was filled on 19 February 1979 and after slumbering for forty years, was captured in 2019 to become part of the liquid history of The Macallan.
Commenting on the new release, Polly Logan, Whisky Maker, The Macallan said: “The release of the 1979 Fine and Rare vintage is an exceptional addition to the collection, which displays an inviting burnished antique oak colour after being held in a single puncheon cask for forty years. On the nose rich dried fruits with gentle peat smoke, gives way to a hint of orange citrus, balanced with antique oak spice and warming ginger. The journey of discovery continues on the palate with oak spice followed with a richness of dried figs and dates, the gentle peat smoke in the background throughout. The expression finishes with the signature richness of The Macallan with warming oak spice and honey sweetness. By capturing this single malt at natural cask strength of 57.2 per cent, it embodies the true spirit of The Macallan and compliments the outstanding array of the Fine and Rare collection.”
Reflecting on the era when this exceptional single malt was distilled, Jaume Ferras, Prestige Marketing Director, The Macallan, said: “This expression delivers an insight into the long-standing heritage of our brand. It is a reflection of the time in which it was distilled – an era of global progression, and an age where our award-winning single malt was also growing and developing.
“In 1979 The Macallan appointed a new Chairman in Peter Shiach, and his influence is still evident in the brand today, much like The Fine and Rare Collection itself, which demonstrates the unmistakable legacy of The Macallan.”
Over the years, the Fine and Rare range has underpinned The Macallan as the world’s most valuable and collectable single malt whisky, leading the secondary market around the world and setting world record prices.
The recommended retail price of The Macallan Fine and Rare 1979 will be £10,300 per 70cl bottle, £11,100 per 750cl and £750 per 5cl.
Tasting notes:
Colour: Burnished antique oak.
Nose: Rich dried fruits with gentle peat smoke. A hint of orange citrus, balanced with antique oak spice and warming ginger.
Palate: Fresh with oak spice followed with richness of dried figs and dates, the gentle peat smoke in the background throughout.
Finish: Medium long, with warming oak spice and honey sweetness.
ABV: 57.2% (natural cask strength)
Tint: 44
Cask: – – Sherry Puncheon
Cask no: 2803
Age: 40 Years Old
Bottle numbers: 338 bottle equivalents
News From The Macallan Distillery and Visitor Experience
The Macallan Distillery and Visitor Experience Wins Major Scottish Architectural Award
Rogers Stirk Harbour + Partners (RSHP) are incredibly proud to win this year’s Andrew Doolan Best Building in Scotland Award from the Royal Incorporation of Architects in Scotland (RIAS) for The Macallan Distillery and Visitor Experience in Speyside.
The Doolan family and Aileen Campbell (Cabinet Secretary for Communities and Local Government) presented Toby Jeavons, Associate Partner of RSHP with the RIAS’ Gold Medal at the awards ceremony, which took place at the National Museum of Scotland, Edinburgh on the 4 October 2019. Each year since 2002, the award has celebrated the best building in Scotland in memory of its founder and patron Andrew Doolan.
The ‘Doolan’ shortlist is composed of winners from several categories from the RIAS and the RIBA National awards. RSHP is honoured by the recognition of this award and furthermore to have been shortlisted with the other six buildings that have already received such recognition from RIAS/RIBA combined awards.
This year’s judges; Prof. Sadie Morgan founding director of dRMM (Chair), Henry McKeown, of jm architects and Prof. Mona Siddiqui OBE Hon FRIAS visited and assessed the shortlisted buildings against a range of criteria including architectural integrity; usability and context; delivery and execution; and sustainability. RSHP’s The Macallan Distillery and Visitor Experience has received the award on these criteria. The judges said about the project “The attention to detail and the consistency and control of aesthetic decisions in this building is incredibly impressive. A worthy winner.”
The owners and client, Edrington, wanted a building that could reveal the production processes of their exceptional Single Malt Scotch Whisky and welcome visitors, while respecting the idyllic landscape of the Speyside region. This interplay of function and display fits well with RSHP’s architectural approach.
Informed by the surrounding landscape and the whisky production process, which has taken place on The Macallan Estate since 1824, the structure’s profile resembles ancient Scottish earthworks.
There is a great deal of responsibility in working with a brand and product that has the reputation of The Macallan in a landscape as beautiful as the Distillery’s Speyside setting. Throughout the design and construction, RSHP felt that it was contributing something special. To have it recognised by a Scottish authority such as RIAS is an honour.
Toby Jeavons, Associate Partner and Project Architect of Rogers Stirk Harbour + Partners said “We are thrilled that The Macallan distillery has been awarded the Doolan for 2019. It was an incredible project to have been a part of and which was only possible due to our forward-looking and ambitious client in The Macallan. A sustainable response to a fascinating and challenging brief in one of the most beautiful natural landscapes.”
Graham Stirk, Senior Design Partner, Rogers Stirk Harbour + Partners states that, “It has been an honour for RSHP and the wider team to have assisted The Macallan in realising their vision for a new 21st century Distillery and Visitor experience. The Macallan have been exemplary clients and central to this undertaking. Creating a facility for the future that can also respect the past and create a unique addition to one of the most beautiful landscapes in Scotland. It also serves to communicate the traditions, beauty, and importance of Scottish whisky-making to the world. The resulting building represents a new aspect to our architectural vocabulary and all the team have been intellectually enriched by the whole experience.”
George McKenzie, Head of UK Engineering, Edrington adds that, “The RIAS’ Doolan Award is an extremely humbling honour to be bestowed on the team that created The Macallan Distillery Experience. The award is testament to the vision, and collaboration from our team and our partners. Together, we have been able to deliver this unique and striking piece of contemporary architecture.”
