Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com and associated Malt Marketing YouTube channel…
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – Click To Buy!
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – £38,465.03
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – Click To Buy!
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – £31,500.00
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – Click To Buy!
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – £21,841.32
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – Click To Buy!
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – £19,500.00
Glenfarclas Family Cask Trunk – Click To Buy!
Glenfarclas Family Cask Trunk (1000cl, 50.6%) – £105,000.00
Click To Buy More!
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
New Malt Launch From GlenWyvis Distillery
GlenWyvis Distillery Launches Its Second Single Malt Scotch Whisky
GlenWyvis Distillery – The world’s first community-owned distillery – has announced the launch of its second three-year-old Highland Single Malt Scotch Whisky.
Batch two of the Dingwall-based distillery’s 2018 vintage distillation, known as Batch 02/18, follows the launch of its inaugural release whisky in December 2021 and will be available to purchase from 29th June 2022.
8,000 bottles will be available in total, and can be purchased directly from GlenWyvis Distillery’s website, with shareholders given early access, or from selected specialist retailers in Scotland and the UK. A number of bottles will also be available for purchase in Germany, where GlenWyvis Distillery’s largest non-UK shareholder base is.
Five per cent of online sales from GlenWyvis Distillery’s website will go directly to the GoodWill Fund; a fund that will benefit community projects and good causes in the Dingwall and Ross-shire area.
Speaking about the launch, Matthew Farmer, GlenWyvis Distillery Manager, said: “Following the success of our inaugural release – the first whisky produced in Dingwall for almost 100 years – I’m delighted to welcome batch two to the GlenWyvis Distillery family!
“Batch two was created from 23 casks between three and four years old, consisting of 15 first-fill ex-Tennessee/Bourbon, five first-fill ex-Oloroso and three refill Hogsheads. 02/18 has noticeably more oak influence and a deeper colour than our first whisky, while still letting our unique spirit shine through. I hope everyone enjoys getting to know our distillery character.”
GlenWyvis Distillery’s inaugural release whisky was in high demand, selling out via pre-order almost immediately. Since then, the small team has been working hard to deliver an equally sought-after second offering.
Board Chairman, David Graham added: “Congratulations to the team on the launch of GlenWyvis Batch Two Highland Single Malt Scotch Whisky! For such a small team at the distillery, they really punch above their weight, and I am very proud of what they have achieved.
“Dingwall is well and truly back on the whisky making map!”
For further information, stockist details or to purchase GlenWyvis Highland Single Malt Scotch Whisky 02/18, please visit: www.glenwyvis.com
HOSPITALITY NEWS FROM HOUSE OF SUNTORY
HOUSE OF SUNTORY ANNOUNCES THE RETURN OF
THE DOJO ADVOCACY PROGRAMME
Built with the hospitality community in mind, the DOJO programme will immerse bartenders in the art of Japanese bartending through culturally immersive and educational sessions
London, 5th May 2022 – The House of Suntory has announced the return of its highly successful advocacy programme for the third year running, set to educate bartenders on their premium portfolio of Japanese premium sprits: Roku gin, Haku vodka and Toki and Hibiki whiskies. Kicking off in June 2022, the DOJO programme aims to deepen bartenders’ understanding of the philosophies behind the art of Japanese bartending.
The DOJO Academy and DOJO Senpai together form the full programme for DOJO this year. The DOJO Academy will provide 50 bartenders with insights from Japanese Craft Masters which can be applied to strengthen any hospitality career. Authentic Japanese Masters of Craft will host four modules over two “Monozukuri Masterclasses” in July and September, led by James Bowker, House of Suntory’s Brand Ambassador, which will immerse bartenders the craftsmanship, techniques and culture of bartending in Japan.
James and the Masters will also offer 25 bartenders a unique opportunity to take part in the DOJO Senpai program. This separate, elevated program provides bartenders with growth and development opportunities across a six-month period. A Senpai welcome lunch will be held in May 2022 to introduce the program and the House of Suntory spirits portfolio before a series of “Monozukuri Masterclasse”s which will run from June until September.
Each masterclass will take place at Japan House in London and the bespoke Japanese inspired sessions will be centred around the three pillars of House of Suntory: WA (being in harmony with Japanese nature), Monozukuri (traditional Japanese principles of craftsmanship) and Omotenashi (authentic Japanese hospitality). The “Monozukuri Masterclasses” will focus on:
- Sushi and Seasoning – A masterclass on balance and seasoning, including a Haku tasting
- Ikebana and Aesthetics – A masterclass spotlighting the art of Ikebana flower arranging and how to adapt it to cocktail garnishing, focused on Japanese aesthetics and beauty. The session also includes a Roku tasting
- Kaiseki and Psychology – A masterclass teaching the skills and techniques behind traditional multi-course Japanese dining. The session will also include a tasting of the blending components of Toki
- Chadō and Hospitality – A masterclass in Japanese hospitality, explored via the traditional Tea Ceremony, including an in-depth tasting of Hibiki
Additionally, inspired by the concept of Kaizen – “continual improvement” – participants will apply this concept via Kaizen Challenges over the duration of the summer. This will involve participants showcasing their newfound skills and applying them to a classic cocktail, selected prior to the first masterclass.
As part of this challenge, those who demonstrate the art of refinement and continuous improvement during the masterclasses will be invited to the DOJO Finale, taking place in November. The finale will bring together finalists from the DOJO Academy and DOJO Senpai programmes to take part in one last competition, hosted by James Bowker and famed Bar Master Hidetsugu Ueno of Bar High Five in Tokyo. At the end of the Masterclass, the group will present their Kaizen Classic to Hidetsugu Ueno, James Bowker and peers, with two lucky bartenders winning a once-in-a-lifetime trip to Japan.
Throughout the year there will also be several Japanese inspired DOJO mini events held in different London locations, including Japanese tea tasting and a Kanpai sake brewery tour.
Commenting on the return of DOJO for the third year running, James Bowker, Brand Ambassador for the House of Suntory, said: “We’re extremely delighted to bring back DOJO for a third year, and this time, we’re back in person after two years of virtual sessions. Japanese food and drink remain the UK’s fastest growing sector in hospitality (CGA Report 2021) and following a challenging period in our industry, the programme aims to motivate bartenders through incomparable experiences and authentic Japanese bar training.
Those taking part will develop new ways to bring creativity to the art of Japanese bartending and gain unique insights into creating better guest experiences. I am really looking forward to welcoming the future DOJO ambassadors to our close-knit, yet growing community.”
For more information on DOJO, please visit www.suntorydojo.com
GLEN GARIOCH’S DISTILLERY REOPENS TO PUBLIC
GLEN GARIOCH’S FAMOUS OLDMELDRUM DISTILLERY REOPENS TO PUBLIC FOLLOWING BEAM SUNTORY £6 MILLION INVESTMENT
- Glen Garioch celebrates its reinstated malt floors and direct-fire still
- One of the oldest operational distilleries in Scotland returns to traditional production processes and reduces its carbon footprint
- The Oldmeldrum Distillery is welcoming the public back by inviting them to ‘Bottle Your Own’ cask experience, with the launch of the 1991 Bourbon Single Cask
TUESDAY 22nd March 2022, Glen Garioch’s famous Oldmeldrum distillery announces its re-opening to the public for the first time in two years, following a £6 million investment by owner Beam Suntory to fully renovate the distillery, returning to traditional processes and reducing its carbon footprint. The reopening will toast to reinstated malt floors and direct-fire still.
Visitors can see the behind the scenes of this renovation, immersing themselves in the sights and sounds of the distillery. Alongside this, Glen Garioch is launching a 1991 Bourbon Single Cask, from which visitors can bottle their own whisky straight from the cask in one of the distillery’s historic warehouses.
The significant investment in Glen Garioch has successfully fulfilled its ambition to restore and upgrade one of oldest operating distilleries in Scotland, returning to its roots to further enhance the quality and complexity of its legendary small batch, hand-crafted Highland single malt, honouring its 225 years of heritage.
The renovation has involved the reintroduction of floor maltings as well as the installation of direct-fired heating to the wash still – traditional methods still used by only a handful of distilleries to enhance the quality and complexity of their whiskies. To complement this return to tradition, Glen Garioch has developed a state-of-the-art, highly efficient and safe method for direct-fired distillation, which is expected to reduce the distillery’s carbon footprint by around 15%.
Kwanele Mdluli, Distillery Manager of Glen Garioch, commented: “It’s been amazing to re-open the distillery up to the public after all this time, and especially to show them all the work that has been done so far to reinstate our traditional processes and drive towards our vision of a more sustainable future. It’s truly an exciting and milestone moment for Glen Garioch as we open this new chapter in our history and invite others to share a dram of our iconic whisky.”
Glen Garioch 1991 Bourbon Single Cask | 46.4% ABV
NOSE – Sweet nutty with notes of dried fruits, white peach and oak spices, gorse flowers and subtle smoke.
PALATE – Heather honey with vanilla cream, salted toffee and a hint of roasted walnuts, malty notes of shortbread and oak spice.
FINISH – Sweet finish with oak spices with a drying mouthfeel.
EDRINGTON UK ANNOUNCE HEAD OF ADVOCACY
ANDREA MONTAGUE APPOINTED AS HEAD OF ADVOCACY AT EDRINGTON UK
Tuesday 8th March 2022, London: Edrington UK today announces that Andrea Montague has been appointed Head of Advocacy in a newly created role for the business.
As Edrington UK’s new Head of Advocacy, Andrea will lead and champion brand advocacy, education and training – from bartender engagement activities to customer activations to industry events – across the company’s wide portfolio of premium spirit brands, including The Macallan, Highland Park, The Glenrothes, Brugal 1888, House of Suntory, Courvoisier, Laphroaig and Maker’s Mark amongst others.
With over 15 years’ experience in the drinks industry, Andrea is a respected figure in the spirits category having worked both at some of the most prestigious and highly respected establishments across London, as well as for leading brands, creating global advocacy programmes and education platforms for ambassador teams.
With this she brings extensive experience in mentorship and project leadership as she heads up the company’s extensive advocacy team, including Edrington UK’s core Brand Ambassadors, Whisky Specialists and Serve Specialists, uniting them to create one centre of advocacy excellence, driving them to achieve the business’s brand ambitions through best-in-class advocacy and brand building.
Following another challenging start to the year for the hospitality industry, Andrea’s appointment comes during a crucial time as the on-trade looks towards recovery.
Zak Laurence-Whalley, General Manager at Edrington UK, said: “Advocacy has always been at the heart of Edrington UK’s brand-building strategies. We have delivered a wide range of globally recognised advocacy projects across our brands such as the House of Suntory Dojo programme, The Macallan and Rosewood London Partnership, and our bartender community space ‘Tending to the Tenders’ at London Cocktail Week. Andrea’s appointment is a vital step in recognising our advocacy successes to date and demonstrates our commitment to advocacy as a business.
Consumers are discovering new and vibrant ways to enjoy dark spirits and the opportunity for the category is vast. Edrington UK has an enviable premium dark spirits portfolio, and we are perfectly placed to lead the charge. By investing in high-calibre talent to create and execute our advocacy strategies, we are able to transform the premium spirits category hand-in-hand with our customers. We are excited to see Andrea drive our brand building vision forward.”
Commenting on her new role, Andrea stated: “I am honoured to be appointed as Edrington’s UK’ new Head of Advocacy for the UK. Having spent the last four years dedicating myself to single malts, I am delighted to be working with such a rich, premium dark spirits portfolio. As we continue to accelerate our brands in the premium space, I’m looking forward to bringing my experience to support and unite our advocacy team to drive our business vision forward.”
Bowmore® Announce Collaboration With Aston Martin
BOWMORE® MASTERS’ SELECTION UNITES THE WORLDS OF WHISKY MAKING AND AUTOMOTIVE DESIGN
- New limited-edition single malt whisky combines the mastery of Aston Martin Chief Creative Officer and Bowmore’s Master Whisky Blender
- Each Master’s unique understanding of proportionality has created a whisky with exquisite depth and balance.
- For the first time, Bowmore has adopted the Golden Ratio principle to create a new whisky
- Bowmore Masters’ Selection is available from November 2021
8 November 2021, Islay, UK: A shared commitment to heritage, craftsmanship and innovation unites the worlds of whisky making and automotive design with the creation of Bowmore® Masters’ Selection; the first single malt whisky to be made by Bowmore® Islay Single Malt Scotch Whisky in collaboration with Aston Martin.
Imagined and defined by two Masters; Bowmore Master Whisky Blender Ron Welsh and Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman, Bowmore Masters’ Selection bridges two distinct worlds in a powerful, yet inspiring way. At its heart is a mutual trust and respect for one other’s worlds and a passion to discover and learn from each other. Each Master imparts their own creativity and character, but also makes an indelible mark, like leaving their own unique fingerprint, on every single creation.
Marek Reichman, has often spoken about the concept of the ‘Golden Ratio’ – the mathematical ratio found in nature that creates aesthetically pleasing compositions -, which sits at the heart of the design of every Aston Martin. Absolute beauty can be created when you achieve a perfect relationship between each proportion of the car.
Reichman explains: “Proportionality defines every precise detail of designing an Aston Martin. We are constantly striving to achieve the Golden Ratio; the optimal of proportions. And it is this force which guides the creation of absolute beauty. To achieve this, we must combine our skill, passion and experience. Coming together with Ron just brings a whole new perspective on this and is hugely inspiring and enlightening. This whisky perfectly and harmoniously brings us together to create a beautiful, yet powerful equilibrium.”
For Bowmore, proportions define character and shape flavour combinations; from cask selection and age to blending. Ron Welsh, Master Blender, Bowmore, explains, “For the first time with this whisky, we have adopted the Golden Ratio to inspire each of the elements bringing their own unique flavours and selecting the optimal casks to forge the desired character, taking inspiration from Marek and his team. What seems totally contrasting is, in fact, perfectly balanced and proportionate. Working with Marek has given me a new lens from which to explore whisky making. This whisky serves as a celebration of our unified knowledge and experience; our shared passions, values and ideas.”
Taking inspiration from an engineered approach, this whisky incorporates the divine proportion of 61.8% formed from a base of 21 year old Bowmore matured in first fill Pedro Ximenez and Oloroso sherry casks. The remaining parts are made up of exact ratios of each other, in line with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years.
For this single malt, a powerful and complex yet sweet warming, the creators seems, on the face, to have created absolute contrast but in reality, they have captured perfect balance and proportion. With a clear nod to Aston Martin in the very creation of this Bowmore whisky, it exudes a sophistication and complexity which is truly considered yet promises a thrilling taste experience.
Powerful yet elegant; from sweet to spice; sherry to coffee; honey to pepper – the perfect proportions to achieve absolute depth and balance.
Bowmore Masters’ Selection is available in the UK from late November in Harrods, The Whisky Exchange, Master of Malt and The Whisky Shop with an RSP of £300.
https://www.drinksmart.com/reducing-drunk-driving-or-drink-driving
