Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
Christmas Sales Reveal The Famous Grouse is No.1
The Famous Grouse Overtakes Jack Daniel’s to Become Britain’s No.1 Whisky by Value
Sales topped £71m over Christmas
Value grew +2.6% compared to the year previous
No.1 whisky in the No.1 spirits category with total whisky sales larger than both gin and vodka at £393m
The Famous Grouse enjoyed an outstanding Christmas in the UK off-trade, with sales topping £71m – making it the number one whisky in the UK.*
The whisk(e)y category in total was valued at £393 million, larger than both vodka and gin making The Famous Grouse the number one whisky in the number one category this Christmas.*
While The Famous Grouse has a long-standing streak as the UK’s favourite whisky, the brand has returned to No.1 Whisk(e)y by value this Christmas. The Scotch blend reports +2.6% value growth over the festive period compared to the previous year, in turn, overtaking Jack Daniel’s. The US whiskey had held the top spot in 2018 but saw value drop -9.3%.
The news comes despite the wider blended Scotch category continuing to struggle, with value down -4.1% over Christmas.
Mark Riley, managing director, at Edrington-Beam Suntory UK says: “The Famous Grouse for years has been the UK’s favourite whisky and driving force behind the blended Scotch category, so we are delighted to have reclaimed our number one spot in the UK’s largest spirits category.
“It’s fantastic to see a Scotch back in the top spot, particularly for The Famous Grouse, where success has been driven by our strong equity, premiumisation and increased demand for smaller bottle sizes.”
Source: Nielsen ScanTrack, Off-Trade Total Coverage, 12wks To 04.01.2020.
Loch Lomond Group Reveals Travel Retail Expansion
Independent Distiller, Loch Lomond Group Reveals the Creation of Two New Roles
Kelvin Ng has been appointed to the Hong Kong-based position of Regional Director Asia Travel Retail, while the group is also recruiting for a GTR Commercial and Trade Marketing Executive to be based in its Scottish head office at Loch Lomond Distillery.
In the role of Regional Director Asia Travel Retail, effective from February 2020, Kelvin will be responsible for expanding Loch Lomond Group’s travel retail presence across the Asia-Pacific region, which has experienced significant growth in the single malt Scotch whisky category in recent years. He will be working with Loch Lomond Group’s GTR partners, distributors and customers in the region.
Kelvin will bring a wealth of experience in the international spirits business to the role, having worked in senior GTR and domestic roles for Halewood Wines & Spirits, MG Cellars and William Grant & Sons, amongst others, for over 25 years.
Based in Alexandria, Scotland, the successful GTR Commercial and Trade Marketing Executive candidate will have responsibility for developing customer relationships and driving forward implementation of the global brand strategy through the channel, as well as supporting the new product development pipeline.
André de Almeida, Managing Director, Global Travel Retail at Loch Lomond Group, said: “The GTR channel is a fundamental part of Loch Lomond Group’s growth strategy and the creation of these two new roles highlights our continued investment in this area. The strengthening of our team will significantly support our GTR operations worldwide and will help to facilitate further expansion into the channel on a global scale.”
Kelvin Ng, Regional Director, Asia Travel Retail at Loch Lomond Group, said: “I am very pleased to be appointed to this newly created role for Loch Lomond Group. I am looking forward to helping to offer a more diverse range of single malt Scotch whiskies to consumers travelling across Asia and to expanding the company’s footprint within the region.”
Loch Lomond Group has become more prominent in Asia in recent years and Kelvin Ng’s appointment marks the next phase in the group’s continued investment to strengthen its position in the growing market.
In 2018, Loch Lomond Whiskies entered a prestigious, five-year partnership with The R&A to become The Spirit of The Open which showcases the full range of Loch Lomond Whiskies on a global scale.
In 2019, Loch Lomond Group expanded its GTR operations into China Duty Free, which saw a number of expressions from its premium Loch Lomond Whiskies and Glen Scotia ranges being made available in Shanghai and Beijing International Airports amongst others. In the same year the company also established new Chinese headquarters, Loch Lomond China, to facilitate expansion of its brands within the country and development of the single malt Scotch whisky market in the wider Asia-Pacific region.
To further enhance awareness among Asian customers, Loch Lomond Group will attend the Tax Free World Association (TFWA) Asia Pacific Exhibition & Conference 2020 – one of the largest travel retail events in the region – in Singapore this May.
Loch Lomond Group’s bespoke Loch Lomond Whiskies GTR range first went on sale in Glasgow Airport’s World Duty Free World of Whiskies store in February 2017, followed by the launch of the independent distiller’s Glen Scotia GTR range exactly one year later. In September 2018 the group introduced Littlemill Single Malt Scotch whisky from Scotland’s oldest licensed distillery to the channel.
For further information, visit www.lochlomondgroup.com
NEW EXPRESSION FROM AUCHENTOSHAN®
AUCHENTOSHAN® ANNOUNCES NEW SAUVIGNON BLANC EXPRESSION
The Amazon Exclusive Will Target Urban Drinkers With a Brand-new Addition to the Single Malt Category That’s ‘Better Shared’
Monday 11th November – Auchentoshan®, the urban malt inspired by the city of Glasgow, has today announced the launch of Auchentoshan Sauvignon Blanc, a new special edition whisky available exclusively on Amazon.
Available to purchase on 15th November (pre-order here), Auchentoshan Sauvignon Blanc is a unique combination of two worlds – the smooth triple distilled taste of Auchentoshan and the unique flavour of Sauvignon blanc casks that gives a fresh, vibrant take on Auchentoshan, setting out to reflect the ever-changing needs of the urban millennial.
The brand new urban malt is matured in ex-bourbon barrels and finished in Sauvignon Blanc Barrique casks, which gives it a distinct, smooth and high-quality taste. Distilled at 47% ABV, the result is a unique single malt that’s ‘best served chilled’ allowing the fresh flavours of citrus and apple to excite the pallete.
The release of Auchentoshan Sauvignon Blanc follows the recent announcement of the brand’s vibrant new look packaging and brand positioning, aiming to reach a new generation of whisky drinker who are looking for a smooth and exciting whisky to be enjoyed together with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, comments: “Auchentoshan Sauvignon Blanc is a unique innovation that disrupts the category and provides consumers with a drinking experience out of the norm. This enables us to connect with urban millennials who are looking to sample new expressions and shared experiences.”
Ron Welsh, Master Blender for Auchentoshan, says: “We set out to create a never-seen-before whisky on the market. Auchentoshan Sauvignon Blanc was crafted to be enjoyed chilled, allowing us to innovate on the key occasions when the product is shared.”
Auchentoshan Sauvignon Blanc tasting notes are included below:
Ex-Bourbon barrel matured, followed by Sauvignon Blanc Barrique finish
47.0%
Pale Gold
NOSE
Subtle citric notes of white grapefruit with light sweetness of white peaches and green apple, light perfume of eglantine, honeysuckle, Scotch broom and Jasmine.
TASTE
Lightly peppery with zesty notes, green grapes, light acacia honey and lemon curd, vanilla sweetness, lychees and honeydew melon, but also dried grass and hay notes.
FINISH
The finish is hot and peppery with lingering notes of custard apple with a salty mouthfeel.
The limited edition whisky will be available as an e-commerce exclusive on Amazon from 15th November.
AUCHENTOSHAN – NEW LOOK URBAN MALTS
AUCHENTOSHAN® UNVEILS COOL NEW IDENTITY
Vibrant New Packaging Launched to Attract Millennials and Younger Whisky Drinkers
Auchentoshan, the urban malt from the city of Glasgow, has today started rolling out vibrant new packaging across American Oak, Three Wood and 12-year-old expressions. The new colourful design has been introduced to encourage younger drinkers to share, mix and enjoy an Auchentoshan together. Consumers can get their hands on the colourful new pack from early November.
However, it’s not all just about celebrating city life. Auchentoshan hopes to appeal to a new generation of whisky lovers who are looking to enjoy new and shared experiences. The new packaging will appeal to urban consumers and city dwellers who might not have experienced Auchentoshan before, and will be tempted to enjoy a smooth Auchentoshan tipple with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, said: “We want to move away from traditional stereotypes that are connected with Auchentoshan and single malt by encouraging younger drinkers to share and enjoy an Auchentoshan cocktail with their friends. The launch of our bold packaging to reflect our urban positioning is the first step to doing this.”
“Auchentoshan is triple distilled for a smoother taste and is therefore the perfect whisky to enjoy neat or mixed and shared with friends.”
Glen Scotia Releases Its Oldest and Rarest Expression
Distillery Announces Rare 45-Year-Old Single Malt Expression
One of Campbeltown’s three surviving distilleries, Glen Scotia, has added an exceptionally rare 45-year-old single malt to its award-winning range.
Encased in a stunning handcrafted walnut box, and limited to 150 bottles world-wide, Glen Scotia 45-year-old Single Malt Scotch Whisky is not only the oldest expression to be released by Glen Scotia distillery but also one of the most exclusive. A whisky truly made by history, Glen Scotia 45 year old reflects the centuries of craftsmanship and experience associated with Campbeltown.
Embodying all the signature characteristics of a Campbeltown single malt, the liquid is dominated by maritime influences. On the nose, it presents bold coastal elements, as well as sweet notes of ripe pineapple, crisp green apple, rose and vanilla.
The liquid was distilled in December 1973 before being filled into refill Bourbon casks two days before Christmas. Over three decades later, in 2011, the precious spirit was carefully re-casked into first fill Bourbon then laid to mature under the watchful eye of master distiller Michael Henry before finally bottling in 2019.
He said: “Glen Scotia 45-year-old is one of the most magnificent expressions to be produced by our Campbeltown distillery and we are excited that after 45 years we are now able to unveil it to the world.
“Distilled in 1973, this single malt is steeped in history and is extraordinarily rare. The liquid has been maturing in refill bourbon casks, tucked away in our bonded warehouses, for over three decades before being finished in first fill bourbon.
“It embodies all of the unique elements which Glen Scotia is known for, delivering a long mouth-watering finish with notes of sea salt and lime citrus. On the palate, the liquid presents caramel sweetness at first, then juicy fruit with pineapple, mango and water melon rounded by vanilla and honey.”
Non-chill filtered to ensure it is enjoyed as nature intended, Glen Scotia 45 year old is bottled at 43.8% ABV and presented in a striking case created by family-owned, UK-based luxury packaging manufacturer, Moran’s Wood Components. Each case is handmade using sustainably sourced British walnut and features contains a delicate tile engraved with the individual bottle number and tasting notes. Inside, the case boasts embossed leather lining.
Paul Moran, director, Moran’s Wood Components, said: “It was an honour to create such a beautiful box for the Glen Scotia 45 year old, a very rare and historic whisky. Inspired by the intrinsic link between wood and whisky, we also drew from Glen Scotia’s vision of incorporating quality materials and craftsmanship, to reflect the same principles that go into the distillery’s award-winning single malts.
“We constantly strive to push the boundaries, and everyone at Moran’s is extremely proud of this project.”
Campbeltown is Scotland’s fifth and smallest malt producing region. Throughout the Victorian era it was known as the whisky capital of the world and home to more than 30 working distilleries.
To raise awareness of the importance of the region to Scotland’s whisky heritage, Glen Scotia distillery has been campaigning for Campbeltown to be recognised the “whiskiest place in the world.” In July 2019, a parliamentary motion on the issue lodged at Westminster received cross party support.
Iain McAlister, distillery manager, said: “It might be the smallest region, but the contribution Campbeltown has made to Scotch whisky is incomparable.
“For over 100 years, our coastal town has been crafting some of the world’s most exciting expressions and Glen Scotia 45 year old exemplifies everything you would expect of a fantastic Campbeltown single malt. It truly is the perfect addition to any collection.”
Glen Scotia 45 year old will be priced at £3,795 and available from specialist retailers from October, including the Whisky Shop.
