Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
NEW TRIPLE CASK FROM LOCH LOMOND WHISKIES
HIGHLY LIMITED EDITION COLIN MONTGOMERIE RELEASE TEES OFF
New triple cask matured single malt commemorates iconic Monty three wood shot
Loch Lomond Whiskies, The Official Spirit of The Open, has released its first triple cask matured single malt Scotch whisky.
The new and highly limited edition expression was created as a tribute to Loch Lomond Whiskies golf ambassador Colin Montgomerie’s glorious three wood shot that helped secure victory for Europe in the 1997 Ryder Cup.
Matured in refill American oak before being matured for up to six months in a combination of first fill Limousin oak and Oloroso sherry casks, the Loch Lomond Three Wood Matured 25 Year Old Single Malt Scotch Whisky unites the worlds of single malt Scotch whisky and golf.
Colin Montgomerie – better known to his fans as Monty – is one of the UK’s most successful golfers.
Since turning professional in 1987, Montgomerie has recorded 53 tournament victories across the world and became European #1 in 1993 – a position he held for an unprecedented seven years.
Ryder Cup success followed as a player including his legendary three wood tee shot on the 18th hole at Valderrama in 1997 that secured victory for Europe by a single point and gained him “Shot of the Year”.
He later famously led Europe to success as Captain at Celtic Manor in 2010.
Montgomerie said: “As a proud Scot I know that Scotland is world-renowned for both our whisky and our unrivalled golf courses. I am thrilled that the Loch Lomond Three Wood Matured 25 Year Old Single Malt will celebrate both worlds.
“My shot at Valderrama is one that will live long in the memory for me. To know that it has inspired a Single Malt and one which carries my signature is a huge honour. I hope that golfers and whisky fans alike will enjoy a dram as much as I have.”
Created by Montgomerie in partnership with Loch Lomond Master Blender Michael Henry, the Loch Lomond Three Wood Matured 25 Year Old is a beautifully balanced and highly limited edition single malt Scotch Whisky. Offering fruit notes of peach and pear, with subtle floral and perfumed notes, it is enhanced by cloves and cinnamon on the finish.
Presented in an elegant black and red gift box that celebrates Monty’s golfing achievements, the Loch Lomond Triple Wood Matured 25 Year Old has an ABV of 46.3% and is available globally with an RRP of £250.
For further information visit Loch Lomond Whiskies on Twitter: @LochLomondMalts, Instagram: @lochlomondmalts Facebook: Loch Lomond Whiskiesand at www.lochlomondwhiskies.com.
The Macallan Partner With Le Clos At Dubai DXB
THE MACALLAN UNVEILS BOUTIQUE PROGRAMME AT DUBAI INTERNATIONAL (DXB) WITH LE CLOS; ONE YEAR ON FROM THE OPENING OF ITS £140M SPEYSIDE DISTILLERY AND VISITOR EXPERIENCE
The Macallan, (the most valuable single malt in the world), today announces its Boutique programme with the opening of The Macallan Boutique at the world’s busiest international airport, DXB, in partnership with Le Clos. This is a part of a multi-million pound investment that will see The Macallan stores open in select key cities and airports across the globe.
Starting with the opening of the new retail experience at DXB in partnership with Le Clos – the award winning fine wine and spirit retailer – The Macallan Boutiques will bring the heritage and prestige of the brand to life. The Boutique concept draws heavily from the beauty of The Macallan Estate. It uses architecture, aesthetics and materials, and immersive features, that are distinct to the new £140m state of the art distillery and visitor experience, opened in 2018.
Attention to detail and luxury are central to the overall design. There is a stunning, signature oak lattice centrepiece in each space, providing a direct and highly visual connection to the innovative roof of the brand’s home in Speyside, Scotland. The extraordinary spaces are designed to give a sense of familiarity to everyone who visits – from single malt aficionados to those exploring the world of The Macallan for the first time.
Suzy Smith, Managing Director , Edrington Global Travel Retail, said: “It has been a year since we opened the doors of our new distillery and visitor experience, which was one of the most exciting moments in our history as a brand. The next chapter in our story is the launch of our Boutique programme, which will bring whisky-lovers across the world even closer to our home on Speyside. Each store will be a gateway to the world of The Macallan, from the stunning cinematography of the Easter Elchies estate to the exceptional whisky available to taste.
“As we continue to roll out these Boutiques globally, we hope more people are able to catch a glimpse into the home of the world’s most valuable single malt. Partnering with Le Clos to open the first new outlet will allow us to deliver a true luxury shopping experience for travellers in our product offering and through exceptional service.”
Visitors to The Macallan Boutique are invited to discover the luxury world of The Macallan through a prestige experience that is both memorable and shareable. The Macallan brand stories shot in stunning cinematography will be showcased alongside virtual reality content that explores the history behind The Macallan Estate.
Andrew Day, Group CEO of MMI, said: “Le Clos and The Macallan have enjoyed a record-breaking partnership for over a decade and we are incredibly proud to be honoured with opening the first new Global Travel Retail Boutique for The Macallan here in DXB.
“This Boutique will bring together two exceptional brands in the world of luxury spirits creating an unrivalled and immersive customer experience. Following our successful partnership with The Macallan that spans over a decade, this new Boutique symbolises the heights we can reach with a shared vision and combined commitment to delivering the ultimate customer experience and we look forward to joining The Macallan on this exciting next stage of the journey.”
The Macallan Boutique in Dubai will offer a stunning, carefully curated range of rare and exclusive whiskies, some of which will be exclusive to Boutiques. Highlights of the prestige collection include rare bottlings from the Masters of Photography, Golden Age of Travel and Exceptional Single Cask ranges. A strong pipeline of new product innovations and Boutique exclusives will ensure The Macallan Boutique offers an engaging and ever-changing range of whiskies.
The Macallan Boutiques will be opening at a number of major international hub airports throughout 2019, starting with Terminal 3 at DXB.
Success For Laphroaig In World Spirits Competition
LAPHROAIG WINS FIVE MEDALS AT THE 2019 SAN FRANCISCO WORLD SPIRITS COMPETITION
Laphroaig PX Cask Travel Retail Exclusive wins Double Gold alongside a further four medals for the iconic islay distillery
17th June 2019 – Beam Suntory’s Laphroaig® has been awarded a total of five medals at the 2019 San Francisco World Spirits Competition, including a coveted Double Gold for its PX Cask Travel Retail Exclusive.
The awards, from one of the most significant global competitions, further cements Laphroaig’s famously divisive liquid as a true icon of the whisky world.
The top awarded expression was Laphroaig PX Cask Travel Retail Exclusive, which scooped the much-coveted Double Gold with its intense and rich flavour. Matured in three different types of cask – American oak, Quarter casks and finally Pedro Ximénez casks – the whisky is an explosion of peat with a heavy sherried oak dryness.
Gold medals were also awarded to Laphroaig’s 10-year-old, Select and Quarter Cask expressions, showing that the famed divisive whisky is still winning plaudits across the globe for its unique expressions.
Select is created from carefully selected casks of each of the distillery’s key styles. Mostly, these are historic styles, with one notable addition: the heart of the spirit is drawn from a final maturation in American oak casks – rarely used for scotch whisky. Bottled at natural colour, the result is an exquisite Laphroaig with the trademark ‘peat reek’ matched by an additional layer of complexity and depth brought about by the fusion of the maturation styles and different oaks.
Laphroaig 10-year-old is the original Laphroaig, distilled the same way today as when Ian Hunter invented it more than 75 years ago. Those enjoying the 10 Year Old will first notice the bold, smoky taste, followed by a hint of seaweed and a surprising sweetness. This full-bodied variant is the foundation of all Laphroaig expressions and comes with a long finish.
Laphroaig Quarter Cask offers an irresistible doubling of flavour due to the double maturation in two casks made of American oak. Still-maturing whisky from our standard ex-bourbon barrels is transferred to quarter casks and left to rest in our warehouse just a stone’s throw from the Atlantic shore. This process represents Laphroaig breathing new life into a once-defunct tradition: the use of the smaller cask size, which ensures increased contact with the oak, creating a soft and velvety edge to complement Laphroaig’s distinctive peatiness.
John Campbell, Laphroaig Distillery Manager, comments: “Our whisky has been dividing opinions since 1815 and we embrace every one of them – the good and the bad. But that doesn’t mean we’re not incredibly proud when our whisky picks up an award, even more so when five of our whiskies do.”
“The PX Cask Travel Retail Exclusive is an exceptional liquid that has only been in our range for a few years, so to have it award a Double Gold is a terrific achievement for the whole distillery team.”
Alongside the Double Gold award and three Gold medals, Laphroaig Lore also picked up a Silver medal to round off an impressive showing from one of Scotland’s most esteemed distilleries.
Since its introduction in 2000, the SFWSC has become one of the most respected and influential spirits competitions in the world. And that means that the award is one of the most reliable and universal indications of spirits excellence.
The 2019 Competition was the biggest in its history, featuring more than 3,000 entries. Judges of the 2019 Competition were established spirits-industry experts, including: Anthony Dias Blue (Executive Director), author, editor, publisher, and one of the most influential food, wine, and spirits writers and lifestyle personalities in the U.S.A; Tony Abou-Ganim (Director of Judging), the Master-Mixologist, one of the leading pioneers of America’s craft cocktail movement; David Wondrich, James Beard Award–winning author and longtime
Spirits Writer for Esquire Magazine; Julie Reiner, the renowned bartender who has brought New York’s Flatiron Lounge and Clover Club rave reviews and top rankings among the best bars in the world; and Jeffrey Morgenthaler, of Clyde Common at Portland’s Ace Hotel, named America’s Bartender of the Year and the country’s Best Cocktail and Spirits Writer at the 2016 Spirited Award.
The robust judging process includes four days of highly controlled blind tastings, where the experienced judging panels taste every product to decide if it is medal-worthy. Judges do not receive any information on producer or price point, ensuring each spirit is judged fairly, equally, and without bias.
While tasting, judges evaluate each product on an individual basis—not compared to other entries in the flight. During this stage, judges determine which entries are worthy of a Gold, Silver, or Bronze medal. Entries that receive a Gold medal from all judges on a panel earn a Double Gold award.
More information about the competition and the winners can be found here: http://sfspiritscomp.com/
Award Wins In San Francisco For Beam Suntory
Beam Suntory Announces Award Wins at San Francisco World Spirits Competition
BOWMORE WINS SEVEN MEDALS AT THE 2019 SAN FRANCISCO WORLD SPIRITS COMPETITION
BOWMORE 18-YEAR-OLD SCOOPED DOUBLE GOLD ALONGSIDE A FURTHER SIX MEDALS FOR THE FAMOUS ISLAY DISTILLERY
17th June 2019 – Bowmore® Islay Single Malt Scotch Whisky has been awarded a total of seven medals at the 2019 San Francisco World Spirits Competition, including a coveted Double Gold for its 18-year-old expression.
The medal haul, from one of the most significant global competitions, highlights Bowmore’s position as one of the top distilleries in the world, producing iconic single malts that continue to set the bar for the entire spirits industry.
The top awarded expression was Bowmore 18-year-old, which scooped the much-coveted Double Gold for its masterful combination of ripe fruit, dark chocolate and Islay smoke. Cosseted away in the finest, hand-selected oak casks and allowed to mature at its own sedate pace, this bottle is one of the most remarkable, perfectly balanced single malt scotch whiskies of its kind.
Gold medals were also awarded to Bowmore’s 12-year-old and 25-year-old expressions, demonstrating the breadth of quality in the distillery’s production from one of its youngest core offerings to one of its oldest.
The 12-year-old, which reflects the essence of Bowmore, is both complex and perfectly balanced with subtle lemon and sweet heather honey complementing Bowmore’s trademark peat smoke.
The 25-year-old offers a joyful union of toffee and hazelnut, bound together by sweet peat smoke. It is a whisky that has been patiently matured for a quarter of a century in North American bourbon and Spanish sherry casks and is exceptional even by Bowmore’s standards.
Alongside these awards for the core range, Bowmore’s 15-year-old and 18-year-old Travel Retail Exclusives also picked up gold medals.
Bowmore 15-year-old Travel Retail Exclusive is a golden and elegant whisky, exquisitely married in first fill Bourbon casks and hogsheads for a refreshing, inspired and uplifting character.
Bowmore 18-year-old Travel Retail Exclusive is deep and complex. Perfectly balanced, with a dignified maturity through time well spent in the depths of the finest Oloroso and Pedro Ximénez Sherry casks.
David Turner, Bowmore® Distillery Manager, comments: “San Francisco World Spirits Competition is one of the top awards for the industry so it’s an honour to have picked up so many medals across our range. To have been awarded Double Gold for our 18-year-old core expression is a moment I will forever be immensely proud of – it’s superb whisky and having it recognised like this really makes for a rewarding moment for everyone at the distillery.”
Alongside the Double Gold award and four Gold medals, Bowmore 15-year-old and Bowmore 10-year-old Travel Retail Exclusive also picked up Silver medals to round off an impressive showing from one of Scotland’s most esteemed distilleries.
Since its introduction in 2000, the SFWSC has become one of the most respected and influential spirits competitions in the world. And that means that the award is one of the most reliable and universal indications of spirits excellence.
The 2019 Competition was the biggest in its history, featuring more than 3,000 entries. Judges of the 2019 Competition were established spirits-industry experts, including: Anthony Dias Blue (Executive Director), author, editor, publisher, and one of the most influential food, wine, and spirits writers and lifestyle personalities in the U.S.A; Tony Abou-Ganim (Director of Judging), the Master-Mixologist, one of the leading pioneers of America’s craft cocktail movement; David Wondrich, James Beard Award–winning author and longtime
Spirits Writer for Esquire Magazine; Julie Reiner, the renowned bartender who has brought New York’s Flatiron Lounge and Clover Club rave reviews and top rankings among the best bars in the world; and Jeffrey Morgenthaler, of Clyde Common at Portland’s Ace Hotel, named America’s Bartender of the Year and the country’s Best Cocktail and Spirits Writer at the 2016 Spirited Award.
The robust judging process includes four days of highly controlled blind tastings, where the experienced judging panels taste every product to decide if it is medal-worthy. Judges do not receive any information on producer or price point, ensuring each spirit is judged fairly, equally, and without bias.
While tasting, judges evaluate each product on an individual basis—not compared to other entries in the flight. During this stage, judges determine which entries are worthy of a Gold, Silver, or Bronze medal. Entries that receive a Gold medal from all judges on a panel earn a Double Gold award.
More information about the competition and the winners can be found here: http://sfspiritscomp.com/
Limited Edition Release From Glen Scotia Distillery
Glen Scotia Unveil Limited Edition Rum Cask Finish Single Malt
Glen Scotia has introduced a new Limited Edition Rum Cask Finish Single Malt to celebrate its Campbeltown Malts Festival programme.
The festival, which was held last month, showcases all that is unique and special about single malts from the region. In the Victorian era the town was home to more than 30 distilleries and known as ‘whisky capital of the world’.
Today Glen Scotia is one of just three surviving local distilleries and its award-winning whiskies are known for their distinctive Campbeltown character.
To mark its biggest ever festival events programme, the distillery has released its Glen Scotia Campbeltown Malts Festival 2019 Limited Edition Rum Cask Finish.
A 2003 Vintage, this wonderfully peated single malt delivers sea spray and sweetness on the nose, with notes of melted brown sugar, pineapple and citrus fruits developing before delivering a long dry finish, with spice and sweet peat.
Non-chill filtered, it has been bottled at cask strength, 51.3% ABV, to ensure this exquisite single malt is enjoyed as nature intended. Around 9,500 bottles of this highly collectible limited edition release will be available worldwide.
Iain McAlister, Distillery Manager at Glen Scotia, said: “Our new limited edition rum cask single malt offers whisky fans something very special, bringing together the maritime influences associated with Campbeltown and the sweet, tropical notes of rum – another sea-faring spirit.
“As someone who was born and bred in Campbeltown, I am very proud of our distinctive history and heritage. I hope whisky lovers have fun discovering our latest exceptional single malt.”
Hundreds of visitors from all over the world took part in tours, tastings and more at Glen Scotia as part of its packed programme during the Campbeltown Malts Festival. Highlights included tastings at its historic dunnage warehouse and two sold-out whisky dinners held at the Ardshiel and Ugadale Hotels.
The distillery also hosted local MSP Michael Russell to launch its new campaign to recognise Campbeltown, the fifth and smallest of Scotland’s official malt-producing regions, as the ‘whiskiest place in the world’. Glen Scotia is has introduced new branding as part of the global campaign.
To find our more visit www.glenscotia.com.
