Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com and associated Malt Marketing YouTube channel…
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – Click To Buy!
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – £38,465.03
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – Click To Buy!
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – £31,500.00
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – Click To Buy!
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – £21,841.32
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – Click To Buy!
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – £19,500.00
Glenfarclas Family Cask Trunk – Click To Buy!
Glenfarclas Family Cask Trunk (1000cl, 50.6%) – £105,000.00
Click To Buy More!
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
Latest News From GlenWyvis Distillery
GlenWyvis Distillery Releases Two New Bond Offers
GlenWyvis Distillery, a social enterprise which is 100% community owned and based in Dingwall in Ross-shire, Scotland, has released two new bond offers which will deliver a fixed annual interest rate of up to 6.25%.
The bond offers from GlenWyvis Distillery have been released to allow investors to capitalise on the Social Investment Tax Relief (SITR) which was extended by HMRC until 5th April 2023. These bonds will therefore be eligible for 30% tax relief (SITR), allowing holders who are UK taxpayers to offset a percentage of the purchase from their tax liability.
The bonds, Series B and Series C, will enable the GlenWyvis Distillery to raise £1.5 million which will be used to execute its long-term vision. Critical to the vision is the ability to increase spirit production and, in turn, increase the stockpile of maturing spirit to enable GlenWyvis Distillery to compete in an international market and satisfy demand for premium single malt Highland whisky bottled at 10 years old or more. GlenWyvis Distillery also aims to open a visitor centre and bottling plant.
The details of the bond offers are as follows:
Series B
This offer will attract a fixed annual interest rate of 5.5% over five to seven years.
Offered as unsecured loan notes in multiples of £1,000, interest will be paid every six months, and notes will be eligible for redemption in three tranches on the fifth, sixth and seventh anniversary of issue (2028-2030).
Series C
This offer will attract a fixed annual interest rate of 6.25% over eight to ten years.
Offered as unsecured loan notes in multiples of £1,000, interest will be paid every six months, and notes will be eligible for redemption in three tranches on the eighth, nineth and tenth anniversary of issue (2031-2033).
Speaking about the bond offers, David Graham, Chairman of GlenWyvis Distillery Community Benefit Society, said: “More than 3,000 like-minded people invested in GlenWyvis to create the first ever 100% community-owned distillery in 2016 and we are one of the largest registered community benefit societies in the United Kingdom.
“We have a clear vision and these bond offers will provide the capital required to execute the business plan to realise our ambition. Our previous bond offer in 2021 was extremely popular and I am confident that Series B and C offer a competitive investment opportunity, particularly if taken out before April 5th when the SITR comes to an end.”
The bond offers are only open to shareholders. However, interested potential investors are encouraged to consider becoming a member which can be done via an online application for a minimum shareholding of £250.
More details about the bond offer and becoming a member of GlenWyvis Distillery Community Benefit Society can be found at https://www.glenwyvis.com/investment/
In 2021, GlenWyvis Distillery launched Dingwall’s first whisky in almost a century with its inaugural three-year-old GlenWyvis Highland Single Malt Scotch Whisky. Its second release followed in 2022. The Distillery has also won industry awards for its GoodWill Gin.
This year, GlenWyvis Distillery Community Benefit Society launched the GoodWill Fund to benefit good causes in the local community. Funded by 5% of all online sales of GlenWyvis whisky and gin, £10,000 was made available for communities and organisations in Ross-shire to apply for. A further two rounds of funding will be launched throughout 2023, making a total of £30,000 available this year, with further funding rounds being launched each year.
Limited Expressions from Loch Lomond Whiskies
Loch Lomond Whiskies Unveils Limited Single Grain Scotch Whiskies
Loch Lomond Whiskies has unveiled two limited Single Grain releases which exemplify the distiller’s innovative range of whisky-making techniques.
Loch Lomond Single Grain Distiller’s Choice and Loch Lomond Single Grain Cooper’s Collection Mizunara Cask Finish are brought together by Master Blender, Michael Henry.
Using only 100% malted barley with an additional long fermentation time then distilled in Loch Lomond’s bespoke all copper, Continuous ‘Coffey’ Still, it creates a spirit with layers of deep and elegant floral fruit notes, showcasing Loch Lomond’s capability in flavour creation through distillation.
Loch Lomond Single Grain Cooper’s Collection Mizunara Cask Finish is the first in a series of annual limited releases. Limited to just 3,000 bottles, the special edition is one of the rarest Single Grain whiskies to be released by Loch Lomond Whiskies.
Loch Lomond is one of only four distilleries in Scotland to have an on-site cooperage. This ensures that barrel repairs and charring are carried out to an exacting standard, so every cask is perfect for maturing Loch Lomond Whiskies’ characterful spirits.
Michael has worked closely with Loch Lomond Whiskies’ dedicated team of coopers to craft this release, carefully selecting higher age-statement whiskies to be matured in first and second fill American Oak Bourbon barrels. This special Single Grain is then finished for six months in the finest hand-crafted, rare Mizunara Japanese Oak casks, to elevate the natural flavours found within. The result is a whisky of wonderful character, enhanced with rich, fragrant spice derived from the Mizunara Oak casks.
Complementing this, Loch Lomond Single Grain Distiller’s Choice marries a careful selection of Loch Lomond Whiskies’ aged single grains with more vibrant liquids, resulting in a whisky with layers of elegant fruit and floral character. This exquisite Single Grain is matured in a selection of both first fill and second fill American Oak Bourbon barrels.
Both Single Grain whiskies are non-chill filtered and natural in colour, just as nature intended.
Each bespoke black grain bottle is embossed with the Loch Lomond Whiskies logo in striking silver and carries Michael’s signature as a personal guarantee of quality.
Loch Lomond Whiskies Master Blender, Michael Henry said:
“We’re proud to introduce the latest additions to our Single Grain portfolio. Crafted using our innovative Coffey still, these are two very special whiskies with distinct and diverse flavours.
“Each expression has been crafted to showcase the floral fruit notes through distilling and influence finishing has on our grain whisky through cask selection.”
Loch Lomond Whiskies is truly unique in its craftsmanship, using innovative techniques to explore flavour in a distinctive way. As the only distillery in Scotland to use its bespoke design of continuous Coffey Still, Loch Lomond Distillery has a whisky-making capability like no other.
This continuous still provides Loch Lomond Whiskies with greater control over the distillation process by allowing spirit to be taken off at different plates and at specific strengths, shaping the flavour profile and character of the whisky at the point of distillation.
Loch Lomond Distillery can trace its distilling heritage back to 1814. Its current malt and grain distilleries, in Alexandria, Dunbartonshire, close to the banks of Loch Lomond, were commissioned in 1964 with first distillation in 1966.
Product specific detail
Loch Lomond Single Grain Distiller’s Choice
The nose of Loch Lomond Single Grain Distiller’s Choice carries deep floral and fruit notes of rose, violet, peach, pear and blackcurrant with vanilla and coconut, some honey and
chocolate. The silk like mouthfeel glides over the tongue, bringing tart fruits of blackberry and green apple with golden barley before a long finish of vanilla fudge sweetness and
gently warming cinnamon spice.
It is bottled at 48.8% ABV and has a RRSP of £50.
Loch Lomond Single Grain Cooper’s Collection Mizunara Cask
Loch Lomond Single Grain Cooper’s Collection Mizunara Cask combines rose, honeysuckle,
blackcurrant and toasted oak on the nose. On the palate there is sweet spice character with apple, sandalwood, honey and cinnamon, with a dry, warming oak spice finish.
It is bottled at 50% ABV and has a RRSP of £60.
Both releases are available globally.
For further information visit www.lochlomondwhiskies.com
Highland Park Release Cask Strength No.3
Highland Park Adds New Whisky to Award-winning Cask Strength Series
— Cask Strength Release No.3 celebrates the harmonious balance of traditional whisky-making and modern flavour exploration —
Orkney-based single malt distillery, Highland Park, has added a new whisky to its award-winning Cask Strength series, designed to challenge whisky drinking norms. The range strikes a harmonious balance between the traditional whisky-making craft, while encouraging flavour exploration to suit individual palates.
Launching as a permanent addition to the Highland Park range and created using the traditional ‘straight from the cask’ method, Highland Park Cask Strength Release No.3 is whisky in its purest form. No water is added after maturation which delivers a robust and intense flavour with a greater depth of finish.
Cask Strength Release No.3 uses whisky made with a higher proportion of Orkney peated malt resulting in a smokier style compared to the other single malts in the series. It has been matured predominantly in first-fill sherry seasoned American and European oak casks and a small quantity of refill casks. The result is an extraordinary combination of contrasting yet perfectly balanced flavours of charred oak, tropical fruits, aniseed, heather honey, vanilla cream, aromatic violet, sponge cake and peat smoke.
Highland Park, Master Whisky Maker, Gordon Motion champions this style of whisky as an opportunity for flavour discovery. Gordon explains:
“With Cask Strength, you are at a great place to start exploring the taste that best suits your palate by adding water, ice or your preferred serve. It’s your whisky and should be enjoyed your way.
“For me, a Cask Strength whisky really celebrates that balance between old and new and I look forward to seeing how consumers enjoy the new whisky.”
The Highland Park Cask Strength series, a prestige offering within the portfolio, has been created by bringing together dozens of single casks. The whisky is at full strength, straight from the cask, and has only been gently filtered before bottling.
The releases within the Cask Strength range share the same underlying character but with each batch featuring different flavours coming to the fore based on the cask make-up. The ABV will also vary from batch to batch.
Release No.1 was matured predominantly in sherry seasoned American oak casks of different ages, delivering a harmonious contrast of flavours of toffee, heather, honey, and peat smoke. Release No. 2 was matured predominantly in sherry seasoned European and American oak casks and a small quantity of ex-bourbon casks, producing tastes of pear and almond cake, toasted oak, liquorice, cracked black pepper, aromatic peat.
Highland Park Cask Strength Release No.3 will become available globally from 1st September across specialist whisky retailers, including The Whisky Exchange, Master of Malt, and The Whisky Shop, and from the Highland Park online shop, distillery, and Albert Street store in Orkney. The UK RRP is £65.
To find out more visit: www.highlandparkwhisky.com
‘FAMOUS’ NEW MASTER BLENDER
THE FAMOUS GROUSE ANNOUNCES NEW MASTER BLENDER
Wednesday 31st August – Edrington, the international premium spirits company has announced the appointment of a new Master Blender for The Famous Grouse.
Craig Johnstone is a Scot who brings nineteen years of industry experience to the role in the UK and most recently in Tasmania. He returns to Scotland to take on one of the most prestigious roles in the industry as the blender behind the UK’s No 1 Whisky.
Craig follows in the footsteps of renowned Master Blenders including Gordon Motion and Kirsteen Campbell. The 37-year-old has become one of a select few people who know the unique blend of whiskies that combine to form Scotland’s favourite whisky and holder of a Royal Warrant.
The role will be based at Edrington’s famous ‘106 Sample Room’ in Glasgow, where an estimated 11,000 samples of single malts, grains and blends are stored and where a team of blenders nose up to 600 samples a day to guarantee the aroma, flavour and character of The Famous Grouse blend.
After completing a degree in astrophysics, Craig’s first job was as a Scotch Whisky distillery tour guide. The experience led him to focus his ambitions on the industry and develop an interest in sustainability in spirits distillation.
As Master Blender, Craig will work with the Edrington team to develop new sustainability practices within the whisky making and blending processes.
Edrington recently announced a commitment to achieve Net Zero by 2045, with an ambitious plan to reduce its carbon emissions and has joined the Carbon Disclosure Project, the gold standard of environmental reporting.
Joakim Leijon, Global Brand Director for The Famous Grouse, said: “Craig is a talented master blender and his experience and passion for the brand and for exploring new ideas in sustainability will help us to build on the global success of The Famous Grouse and also rise to the challenge of our Net Zero ambitions.”
Commenting on his new role, Craig said: “It is a privilege to be Master Blender for The Famous Grouse and to be part of the team that are the current custodians of this amazing brand. This beloved Scotch Whisky has played a prominent role in my life, part of so many celebrations with family and friends – just the aroma gives me a sense of being back home. I’m looking forward to delivering the high quality and character that is expected of The Famous Grouse and continuing the legacy of this well-loved whisky.”
Bidding Kicks Off For Special Balblair Whisky
Unique Opportunity to Purchase 1990 Balblair Whisky Housed in Bespoke Bronze Plinth to Mark 100 years of Highland Rugby Football Club
As part of its centenary celebrations, Highland Rugby Football Club (Highland RFC) is auctioning a 29-year-old Balblair whisky, generously donated by leading malt whisky specialist Gordon & MacPhail, housed in a bespoke bronze plinth created exclusively for Highland RFC by fine art, architectural and memorial bronze foundry Black Isle Bronze.
Already open for bids, the unique package will ultimately be sold on August 13th at Highland RFC’s Centenary Dinner, taking place in Inverness with money raised going to charities Mikeysline, Alzheimer Scotland, My Name’5 Doddie and Highland RFC so that the club can continue to promote and deliver rugby to communities across the Highlands.
Just 469 bottles of this wonderful dark gold Balblair Highland Single Malt whisky were created from a single Sherry butt filled in 1990. It is part of Gordon & MacPhail’s famous Connoisseur’s Choice collection. Cask strength, it is described as having a soft cinnamon spice which leads to stewed plum and delicate sherbet aromas. The initial toasted malt flavours give way to light fruitcake with a hint of cashew nut. Hints of aniseed and dried ginger linger on the finish. Valued at around £800, it is expected to be a much sought-after bottle that is very hard to come by today.
The plinth was created by Farquhar Laing and his team at Black Isle Bronze based near Inverness. It took around four months to make and recreates a traditional rugby ball placed on a kicking tee and set in bronze. Designed specifically to display a bottle of whisky, one of the segments of the ball is removed, creating space for the bottle. The plinth is valued at around £4,000 which, when combined with the whisky, is a truly one-of-a-kind package.
Speaking about the exclusive package, Roy Dinnes, Vice President of Highland RFC, said: “This is a unique item, bespoke to Highland RFC, and we are extremely grateful to Gordon & MacPhail and Black Isle Bronze for allowing us to auction something very special in our centenary year and hopefully raise money to support charities particularly close to our hearts at the club. The auction site is live, and I would encourage whisky fans, rugby fans and collectors to take a look.”
Stephen Rankin, Director of Prestige at Gordon & MacPhail, added: “We are delighted to be part of the centenary celebrations at Highland RFC. Roy and the team do a phenomenal job promoting the game and coaching and supporting schools throughout communities in the Highlands. I hope this special bottle of Balblair helps raise funds for worthwhile charities, allowing them to continue their excellent work.”
Farquhar Laing, Director at Black Isle Bronze, described his involvement with Highland RFC: “I am a member of the club, a volunteer coach and by son plays for the Under-16s team. You can see our work all over the world, from Dallas in Texas to Dubai and of course here in the UK. Having created the line-out sculpture for Twickenham, we were only too happy to create something special for Highland RFC and hope it goes to a good home and raises a lot of money.”
Anyone wishing to bid for the plinth and the bottle of Balblair whisky can do so by visiting; https://uk.givergy.com/HRCAuction2022/?controller=lots&action=showLot&id=1 or by attending the Centenary Dinner in Inverness on August 13th. Tickets for the dinner can be purchased here and are on sale until August 1st.
