Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
The Macallan Introduce New Additions to The Double Cask Range
INTRODUCING THE MACALLAN DOUBLE CASK 15 YEARS OLD AND 18 YEARS OLD
THE PERFECT HARMONY OF AMERICAN AND EUROPEAN OAK
The Macallan has released Double Cask 15 Years Old and Double Cask 18 Years Old in a significant expansion of the highly successful range.
First introduced in 2016 with The Macallan Double Cask 12 Years Old, the enticing collection is formed from a harmonious union of American and European oak sherry seasoned casks. Together they combine to create a perfectly balanced single malt Scotch whisky with a distinctive warm character that is punctuated with a contemporary soft sweetness.
Double Cask tells the story of a journey which brings together two different worlds. The voyage begins in the vast green forests of northern Spain and the French Pyrenees, where The Macallan sources its European oak. New oak from the lush forests of Ohio, Missouri and Kentucky in America is also transported thousands of miles to Spain, where both types of oak are hand crafted into casks that are filled with sherry.
Once seasoned, the casks are shipped to The Macallan Estate on Speyside where they are filled with new-make spirit. Following years of slumber, The Macallan’s Whisky Mastery Team use their skill and expertise to select the best balance of spirit from both the American and European oak sherry seasoned casks to create Double Cask.
The result is a perfect partnership, with the sherry seasoned American oak imparting delicate flavours of vanilla, while the European oak delivers the subtle and unmistakeable spice and classic style of The Macallan.
The incredible wood journey which underpins Double Cask was recently showcased by a collaboration with iconic Magnum photographer Steve McCurry, who travelled across continents to witness The Macallan’s decisive story unfold. His exclusive photographic journal documents the people, places, skills and processes involved in the production of The Macallan’s exceptional oak casks.
The new expressions will significantly enhance the existing Double Cask range, which lies at the heart of The Macallan’s portfolio of single malts and is a popular choice with whisky lovers around the world.
Displaying a golden butterscotch hue, The Macallan Double Cask 15 Years Old imparts aromas of dried fruit, toffee and vanilla, and delivers a warming finish with a creamy mouthfeel.
The Macallan Double Cask 18 Years Old has a rich amber honey tone, and imparts notes of dried fruits, ginger and toffee. A warm oak spice finish is balanced by citrus flavours of sweet orange.
Kirsteen Campbell, Master Whisky Maker, The Macallan, said: “Bringing together American and European oak sherry seasoned casks to achieve the perfect balance of flavours is incredibly exciting for the Whisky Mastery Team, and we are proud to offer two new expressions to this distinctive range for The Macallan Double Cask fans to explore.
“With Double Cask 15 Years Old, the delicate and indulgent flavours of American oak including honey, citrus and chocolate balance The Macallan’s more traditional characteristics of rich fruits, sherry and wood spice. The Macallan Double Cask 18 Years Old offers slightly more complexity, with rich raisin and sultana subtly balanced by warming oak spice.
“Oak influence is the single greatest contributor to the quality, natural colour and distinctive aromas and flavours at the heart of The Macallan’s single malts.”
The new Double Cask expressions demonstrate The Macallan’s enduring desire to go beyond the ordinary, to seek out the extraordinary, and create peerless single malts.
The Macallan Double Cask 15 Years Old has an RRP of £100 and The Macallan Double Cask 18 Years Old has an RRP of £250. They will be available from specialist retailers such as The Whisky Exchange, Master of Malt and The Whisky Shop.
For further information visit www.themacallan.com
Loch Lomond Whiskies Tees Off New Golf Partnership
Loch Lomond Whiskies Agrees an Exciting New Partnership With the European Tour
Award-winning, independent Scotch whisky distiller Loch Lomond Whiskies has agreed an exciting new partnership with The European Tour, becoming the first Official Partner of the innovative new UK Swing.
The partnership with the European Tour means that the distiller’s innovative and exciting range of Single Malt Scotch Whiskies will become “The Spirit of the Tour” throughout the duration of the UK Swing. Loch Lomond Whiskies have been “The Spirit of The Open” since 2018.
As part of the new relationship, Loch Lomond Whiskies’ hand sanitiser will be available on every tee during each of the six UK tournaments when the European Tour returns to action in July.
Loch Lomond Group were one of the first spirits companies in the world to utilise their existing resources and infrastructure to make hand sanitiser, so as to help and support those in need across the country throughout the Covid-19 pandemic. As the European Tour resumes, Loch Lomond Whiskies will help ensure good hygiene at all six UK tournaments as part of the European Tour’s comprehensive Health Strategy.
As an Official Partner of the European Tour’s UK Swing, Loch Lomond Whiskies will also support the launch of the new ‘Golf for Good’ initiative which will underpin all European Tour events in 2020 by making a positive impact in the communities where the European Tour plays – and the wider world of golf – rewarding heroes of the pandemic such as front line workers, and promoting the many health benefits that golf offers to everyone.
Colin Matthews, CEO of Loch Lomond Group, said: “The European Tour is one of the most internationally recognised and respected golf bodies in the world and we are delighted to become a key partner of the UK Swing. This new association further extends our already very successful association with the game of golf through our existing sponsorship agreement with The R&A for both The Open and The Women’s British Open and The PGA and allows us to support the launch of the European Tour’s excellent “Golf for Good” initiative.”
Max Hamilton, the European Tour’s Head of Commercial Partnerships, said: “We are delighted to welcome Loch Lomond Whiskies and their award-winning brands as the first Official Partner of our new UK Swing. This innovative stretch of six events marks the start of our new Golf for Good initiative, enabling us to give back during these unprecedented times. Our health strategy is vital to this and Loch Lomond Whiskies will also contribute to that through the provision of hand sanitiser. This is a great example of how brands can work together in different ways at the moment.”
Following the suspension of the season due to the global Coronavirus pandemic, the European Tour will return to action initially behind closed doors in July with two events in Austria – the Austrian Open and Euram Bank Open – immediately followed by the UK Swing. The first tournament in the UK Swing is the Betfred British Masters hosted by Lee Westwood, which will be played at Close House, from Wednesday July 22nd to Saturday July 25th.
It will be followed by the English Open at the Marriott Forest of Arden and the English Championship at Marriott Hanbury Manor, before The Celtic Manor Resort in Newport hosts back-to-back European Tour tournaments. The UK Swing will then conclude with the UK Championships at The Belfry.
All tournaments will be subject to stringent safety and testing protocols set out by the Tour’s comprehensive Healthy Strategy which will continue to evolve, aligned with international Government guidance and health guidelines.
Founded in 1814, Loch Lomond Whiskies can trace its roots back to the Littlemill distillery, which was established in 1772 and is thought to be one of the oldest in the world. Its current malt and grain distilleries, in Alexandria, Dunbartonshire on the banks of Loch Lomond, were built in the 1960s and are among only a few in the industry to maintain an onsite cooperage. The malt distillery at Alexandria also features a unique combination of traditional swan neck and distinctive straight-necked pot stills, enabling it to produce a diverse range of flavour profiles.
In 2018, the group secured its first major golf partnership, agreeing a prestigious five-year deal with the R&A, as sponsor of both The Open and AIG Women’s British Open. In February 2020, Loch Lomond Whiskies also concluded a new agreement with the Professional Golfers’ Association (The PGA) to become a ‘PGA Partner’ and the title sponsor of the Scottish PGA Championship.
For further information, visit Loch Lomond Whiskies on Twitter: @LochLomondMalts, Instagram @lochlomondmalts and search for Loch Lomond Whiskies on Facebook. To find out more about Loch Lomond Group please visit www.lochlomondgroup.com.
A Macallan Journey of Discovery With Steve McCurry
STEVE MCCURRY CAPTURES THE MACALLAN’S EXTRAORDINARY WOOD JOURNEY
Spanning two continents and thousands of miles, the incredible wood journey undertaken to create The Macallan’s hand-crafted, sherry seasoned oak casks has been chronicled in extraordinary new detail by iconic Magnum photographer Steve McCurry.
His exclusive photographic journal, which is revealed in full for the first time, showcases the people, places and processes involved in the production of The Macallan’s exceptional oaks casks.
Crafted to unique specifications, The Macallan’s oak casks are the single greatest contributor to the outstanding quality, natural colour and distinctive aromas and flavours of The Macallan’s peerless single malts.
The images also provide a compelling new insight into the mastery of wood and spirit for which The Macallan has been renowned since 1824.
Steve McCurry said: “The thing I admire about The Macallan is their passion for craftsmanship, their excellence and their integrity for their processes.
“Sometimes you have to choose a different path – the one less taken – to go beyond hardship, to reach excellence.”
Firstly, the photographer, recognised as one of today’s finest image makers and synonymous with evocative colour photography, made the trip to the vast green forests of Northern Spain, the source of European oak for The Macallan casks. Then he journeyed to Jerez, Southern Spain where The Macallan’s casks are hand-crafted and seasoned with sherry – one of The Macallan’s defining strengths.
McCurry also travelled to Pennsylvania to discover the influence of American oak. Grown in the lush forests in the North East of the US, it is key to the unique flavour of The Macallan’s highly successful Double Cask range that balances both American and European sherry seasoned oak casks. After leaving America, these casks are also shipped to Jerez to be crafted into casks and filled with sherry, using the same traditional processes applied to the European oak.
When fully seasoned, each cask is transported to The Macallan Estate home to the award-winning Distillery on Speyside. It is then filled with the finest quality, new make spirit ready to be matured under the watchful eye of The Macallan Whisky Mastery Team.
As well as evoking the sights, sounds and even the smells of the forests where the oak trees that form The Macallan’s casks are grown, McCurry also reveals the mastery and commitment of those who craft The Macallan’s casks, including the coopers – professional cask makers – who spend many years learning and perfecting their art.
Stuart MacPherson, Master of Wood, The Macallan, said: “Steve McCurry is one of the world’s greatest documentary photographers and we are privileged that he has expertly captured The Macallan’s wood story through his incredible lens.
“Our people and their craftsmanship have defined The Macallan for almost 200 years and Steve’s outstanding images provide a unique insight into the intensive process of sourcing, crafting and seasoning our exceptional oak casks.
“With up to 80% of The Macallan’s final flavour and character determined by cask quality, Steve has recorded the painstaking commitment and attention to detail that we uphold to deliver the uncompromised excellence that lies at the heart of our brand.”
Steve McCurry’s interpretation of The Macallan’s wood journey is his latest partnership with The Macallan. It follows his previous work with the brand to document the build of The Macallan Distillery, alongside fellow Magnum photographers, in 2018.
For further information visit www.themacallan.com
Choose a Fine Malt Whisky Gift For Father’s Day 2020
Help Ease Lockdown With a Malt Whisky Gift This Father’s Day
Father’s Day is just around the corner, which means it’s the perfect time to gift an exceptional whisky, patiently matured and rich with flavour, to show appreciation to your father figure on Sunday 21st June.
Bringing together the finest ingredients and flavours, here is a selection of stand-out Single Malts to gift this Father’s Day, including classic expressions from the sophisticated Bowmore, the iconic peated flavour of Laphroaig and the smooth triple distilled taste of Auchentoshan. All of which are perfect to raise a glass to.
If your Dad enjoys a true classic Islay malt, with strong peat character and depth, choose Laphroaig. For a complex flavour experience, gift him Bowmore for its combination of tropical fruit, mild peat and a hint of sea air. And for a fresh and fruity smooth malt that is easy to drink, neat or in a delicious cocktail, go for Auchentoshan.
Bowmore No. 1
Exclusively matured in first fill Bourbon casks, Bowmore No.1 Malt is singularly special.
Sip a dram of Bowmore No.1 and taste vanilla sweetness, cinnamon spice and oak smoke. This all culminates in a peat smoked, bourbon vanilla and lime finish.
Available for £29.90 at Master of Malt
Bowmore 12 Year Old
Drinkers of the Bowmore 12 Year Old can taste warm and delicious flavours on the palate with subtle dark chocolate taste notes.
Bowmore’s 12 Year Old is both complex and perfectly balanced. Subtle lemon and sweet heather honey complement Bowmore’s trademark peat smoke, leading to a delicious, long and mellow finish.
Available for £34.95 at Master of Malt
Bowmore 18 Year Old
For an extra special gift, treat your Dad to a Bowmore 18 Year Old. This mellow mahogany liquid is cosseted away in the finest, hand-selected oak casks and allowed to mature at its own sedate pace
This is one of Bowmore’s rarest bottlings, but there is no end to its enjoyment for drinkers.
Available for £77.90 at Master of Malt
Laphroaig 10 Year Old
Laphroaig 10 Year Old is a peat smoked liquid with a surprising sweetness, hints of salt and layers of peatiness. The perfect gift for your old man.
The Laphroaig 10 Year Old is the original Laphroaig, distilled the same way today as when Ian Hunter invented it more than 75 years ago. The iconic, quintessential Islay Single Malt Whisky.
Currently available for £44.90 at Laphroaig Shop
Auchentoshan Sour
Buy your Dad an Auchentoshan American Oak, the perfect expression for whisky based cocktails, and use it to treat him to an Auchentoshan Sour.
Vanilla and coconut are found within Auchentoshan American Oak. This versatile liquid is triple distilled and matured solely in American bourbon casks making it the perfect component for whisky based cocktails.
For a refreshing beverage, try an Auchentoshan Sour.
- 35ml Auchentoshan American Oak
- 20ml Simple syrup (to prepare: dissolve one part sugar in one part water over a hob and let chill)
- 20ml Fresh lemon juice
Add all of the ingredients to a shaker and fill with ice. You can do this in some Tupperware at home if you haven’t got a shaker yet. Just shake and strain into a rocks glass filled with ice, then garnish with your choice of a cherry or a lemon wedge.
Available for £31.99 at Amazon
Virtual Whisky News From Glen Scotia Distillery
Glen Scotia Releases Exclusive Dunnage Tasting Box Following Success of Virtual Festival
The Glen Scotia virtual festival has been heralded a huge success, after attracting over 8,000 visitors from all around the world.
Following the cancellation of the Campbeltown Malts Festival 2020 which had been scheduled to run from 19-21 May 2020, the Glen Scotia Distillery announced it would bring its programme of events online for the first time at www.glenscotia.com/festival.
As part of the programme the distiller made its famous dunnage whisky tasting, which for many is the pinnacle of their Campbeltown Malt Festival experience, available for those outside the distillery for the very first time.
The theme for 2020 is The Casks of Campbeltown, featuring whiskies matured in casks from the town, and investigating the influencer they have on the modern Campbeltown style.
Only 200 dunnage tasting packs have been released in the UK, each containing five 25 ml samples along with password access to a specially created tasting video hosted by Iain McAlister. A further 1800 tasting boxes will be distributed to markets around the world.
In the UK, the Glen Scotia Dunnage Tasting Box is available to order from Dram Team priced at £55.99 (including postage).
The five samples will include:
- Glen Scotia Victoriana, 54.2% abv
- Cask 810, 2005 First Fill bourbon 60.1% abv
- Cask 486, 2002 Refill Sherry Hogshead 48.8% abv
- Cask 2/359, 2009 First Fill Bordeaux Red Wine 57.1% abv
- Cask 6/413, 2005 First Fill Tawny Port Hogshead 57.4% abv
Iain McAlister, Master Distiller at Glen Scotia, said: “We’ve been absolutely thrilled by the response we had to the Glen Scotia Virtual Malts Festival. We saw over 8,000 people join us from all over the world including Europe, North America, South America, Africa, the Middle East, Asia and Australasia – wildly exceeding our expectations!
“We’re now considering making some elements of the festival permanently ‘virtual’ going forward. We know Campbeltown isn’t the easiest place in the world to get to so this will be a great way to allow our global whisky fans the chance to be a part of the celebrations in future years.
“The dunnage tasting is one of my favourite events in the Campbeltown Malts Festival schedule and we’re excited to be able to provide those who had hoped to join us in person, and perhaps quite a few who usually wouldn’t have had the chance, the opportunity to take part in our special dunnage tasting.”
Chris Borrow, Founder, DramTeam added “I could not be more thrilled to be working with the fantastic team from Glen Scotia to put together this incredible dunnage tasting set. Some friends and I had the privilege of being utterly spoilt by Iain McAlister on our first ever visit to Campbeltown, when he very generously hosted us for a Glen Scotia dunnage warehouse tasting. To this day, the best tasting experience of my life – and one that I am very excited to put in a box for other people to enjoy. This is legitimately the best whisky-tasting-by-post we’ve ever done!”
Campbeltown was known as the whisky capital of the world during the Victorian era and was home to over 30 working distilleries. The annual Campbeltown Malts Festival is a celebration of Scotland’s fifth and smallest malt producing region and its whisky making heritage. This year’s event was set to take place from 19-21 May, however in line with Covid-19 government guidance, the festival has been cancelled for the first time since it launched in 2009.
Founded in 1832, Glen Scotia reflects centuries of craftsmanship and experience associated with the region and its award-winning whiskies are renowned for their distinctive maritime influence and Campbeltown character. For those who missed out on the festival this year many of the tastings and tours are still available to watch www.glenscotia.com/festival.
Issued by BIG Partnership on behalf of Glen Scotia.
