Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com and associated Malt Marketing YouTube channel…
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – Click To Buy!
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – £38,465.03
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – Click To Buy!
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – £31,500.00
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – Click To Buy!
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – £21,841.32
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – Click To Buy!
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – £19,500.00
Glenfarclas Family Cask Trunk – Click To Buy!
Glenfarclas Family Cask Trunk (1000cl, 50.6%) – £105,000.00
Click To Buy More!
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
The Neidpath Inn – Peebles
Our Latest Whisky Bar Directory Listing
The historic Borders Royal burgh town of Peebles boasts many notable attractions including scenic rolling hill landscapes, the iconic river Tweed ambling down through the length of the town itself as well as the historic 14th century Neidpath Castle standing along the banks of the River Tweed as you head west out of the town. Venturing back into the town you come across a Neidpath of a slightly different sort in one of the towns favourite public houses, The Neidpath Inn.
As a long-established bar in the town, the Neidpath Inn was to come under the wing of a new proprietor in September of 2019 when Andrew Hittle took over the running of the inn. This was very much part of a lifelong ambition of Andrew’s since his days in the US Navy and is as much an extension of his entrepreneurial personality as it is an ever-evolving business serving both locals and visitors to the community.
Ever-evolving would be a fair way of summing up Andrew’s approach to running the Neidpath Inn as he continues to experiment and build the bar’s range of spirits, setting it aside from many other bars of its kind. With an ever-increasing range of malt whiskies including Jura, Glengoyne, Laphroaig and Yamazaki to a rum and gin portfolio that really helps forge the identity of this iconic Borders pub. As consumers continue to strive for ever more diversity and individuality in the spirits they choose to drink, tapping into this change in behaviour is something Andrew has clearly embraced and is evident with just a glance at the bar’s gantry.
This desire to set the Neidpath Inn aside and offer diversity and excitement extends beyond the offerings behind the bar with in-house entertainment that includes pool, darts, live bands, karaoke and an ever-increasing number of themed fancy-dress nights.
Outside the bar, investment is also evident with extensive outdoor seating made more comfortable with outdoor gas heating, blankets and a firepit making the ambience outside the Neidpath Inn equally as comforting as that inside.
Whether you are local to Peebles, visiting for the weekend or just passing through, experiencing the Neidpath Inn for yourself is really the only way to enjoy the remarkable offerings this rather spectacular place has to offer and if you decide to really settle in with a dram in your hand and your feet by the fire, the inn offers a choice of 5 bedrooms as well as a comfortable lounge and selection of sport of your choosing. Andrew is also sure to regale you with his personality, stories and passion as he does for so many of those who step through the doors of ‘The Path’.
Bowmore® Announce Collaboration With Aston Martin
BOWMORE® MASTERS’ SELECTION UNITES THE WORLDS OF WHISKY MAKING AND AUTOMOTIVE DESIGN
- New limited-edition single malt whisky combines the mastery of Aston Martin Chief Creative Officer and Bowmore’s Master Whisky Blender
- Each Master’s unique understanding of proportionality has created a whisky with exquisite depth and balance.
- For the first time, Bowmore has adopted the Golden Ratio principle to create a new whisky
- Bowmore Masters’ Selection is available from November 2021
8 November 2021, Islay, UK: A shared commitment to heritage, craftsmanship and innovation unites the worlds of whisky making and automotive design with the creation of Bowmore® Masters’ Selection; the first single malt whisky to be made by Bowmore® Islay Single Malt Scotch Whisky in collaboration with Aston Martin.
Imagined and defined by two Masters; Bowmore Master Whisky Blender Ron Welsh and Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman, Bowmore Masters’ Selection bridges two distinct worlds in a powerful, yet inspiring way. At its heart is a mutual trust and respect for one other’s worlds and a passion to discover and learn from each other. Each Master imparts their own creativity and character, but also makes an indelible mark, like leaving their own unique fingerprint, on every single creation.
Marek Reichman, has often spoken about the concept of the ‘Golden Ratio’ – the mathematical ratio found in nature that creates aesthetically pleasing compositions -, which sits at the heart of the design of every Aston Martin. Absolute beauty can be created when you achieve a perfect relationship between each proportion of the car.
Reichman explains: “Proportionality defines every precise detail of designing an Aston Martin. We are constantly striving to achieve the Golden Ratio; the optimal of proportions. And it is this force which guides the creation of absolute beauty. To achieve this, we must combine our skill, passion and experience. Coming together with Ron just brings a whole new perspective on this and is hugely inspiring and enlightening. This whisky perfectly and harmoniously brings us together to create a beautiful, yet powerful equilibrium.”
For Bowmore, proportions define character and shape flavour combinations; from cask selection and age to blending. Ron Welsh, Master Blender, Bowmore, explains, “For the first time with this whisky, we have adopted the Golden Ratio to inspire each of the elements bringing their own unique flavours and selecting the optimal casks to forge the desired character, taking inspiration from Marek and his team. What seems totally contrasting is, in fact, perfectly balanced and proportionate. Working with Marek has given me a new lens from which to explore whisky making. This whisky serves as a celebration of our unified knowledge and experience; our shared passions, values and ideas.”
Taking inspiration from an engineered approach, this whisky incorporates the divine proportion of 61.8% formed from a base of 21 year old Bowmore matured in first fill Pedro Ximenez and Oloroso sherry casks. The remaining parts are made up of exact ratios of each other, in line with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years.
For this single malt, a powerful and complex yet sweet warming, the creators seems, on the face, to have created absolute contrast but in reality, they have captured perfect balance and proportion. With a clear nod to Aston Martin in the very creation of this Bowmore whisky, it exudes a sophistication and complexity which is truly considered yet promises a thrilling taste experience.
Powerful yet elegant; from sweet to spice; sherry to coffee; honey to pepper – the perfect proportions to achieve absolute depth and balance.
Bowmore Masters’ Selection is available in the UK from late November in Harrods, The Whisky Exchange, Master of Malt and The Whisky Shop with an RSP of £300.
https://www.drinksmart.com/reducing-drunk-driving-or-drink-driving
Suntory Launch Limited-Edition Hibiki Harmony
THE HOUSE OF SUNTORY DEBUTS
THE 2021 LIMITED-EDITION DESIGN BOTTLE
OF HIBIKI® JAPANESE HARMONY™
The 2021 artfully designed limited edition bottle of Hibiki® Japanese Harmony illustrates the Japanese philosophy of harmony expressed through the cyclical passage of the seasons.
London, UK (October 21, 2021) – The House of Suntory, the founding House of Japanese Whisky, announces the release of a specially-designed, limited edition bottle of Hibiki® Japanese Harmony™. Adorned with painted flowers and flowing ribbons of water, this one-of-a-kind bottle was designed to represent the vital force of Japan’s everchanging twenty-four seasons. This limited-edition bottle will be available to purchase from Master of Malt and The Whisky Exchange.
From its introduction in 1989, the Hibiki bottle is presented with 24 facets. The design symbolises the 24 hours of a day, as well as the 24 seasons of the year in the traditional Japanese lunar calendar. The 2021 limited edition pays tribute to the Ryusui-Hyakka (One-Hundred Flowers and Flowing Water). The design motif epitomises the cyclical passage of time, showcasing the blossoms of the Japanese twenty-four seasons juxtaposed with the ever-changing flow of water that connects one passing season to another. The Hibiki bottle celebrates the much-loved blooms, colors and shapes of seasonal flowers that make the Japanese year so special. A deep appreciation for the seasons and a sensitivity for the passage of time accounts for the Japanese culture’s unique sense of harmony with nature. In tune with Suntory’s philosophy, the design bottle series is the next iteration of the brand’s continuous pursuit of harmony.
“The iconic Hibiki bottle has always been a representation of Japanese art and design, as represented by the many limited-edition series over the past ten years,” said Jon Potter, Managing Director of the House of Suntory. “This specially-designed bottle is not only the continuation of this artistic expression, it honours Hibiki and Suntory’s ethos to live in Harmony with nature. In 2021, this philosophy may echo with the world more than ever.”
The Hibiki brand was introduced to the world in 1989 and since then has been embraced as the paragon of Japanese Whisky. It is not only Japan’s most highly awarded blended whisky, but also among the most prestigious and honoured whiskies in the world. Introduced in 2015, Hibiki Japanese Harmony is a harmonious blend blessed with the riches of Japanese nature and craftsmanship. Hibiki Japanese Harmony is a meticulous blend of the finest selection of malt and grain whiskies from the House of Suntory Whisky’s Yamazaki, Hakushu and Chita distilleries. This delicate blend creates a oneness unfolding a full orchestra of flavors and aromas.
Whether for an elevated gifting occasion or a personal indulgence, the 2021 Hibiki limited edition is an invitation to appreciate and enjoy Japanese harmony. Hibiki Japanese Harmony 2021 Limited Edition is available for a suggested retail price of £134 for the 700ml bottle.
TASTING NOTES: HIBIKI JAPANESE HARMONY – 43% ABV
Luminous. Delicate. A transparency that unveils complexity.
Color: Amber
Nose: Rose, lychee, hint of rosemary, mature woodiness, sandalwood
Palate: Honey-like sweetness, candied orange peel, white chocolate
Finish: Subtle, tender long finish, with hint of Mizunara (Japanese oak)
NEW CACAO RELEASE BY THE MACALLAN
INTRODUCING THE MACALLAN HARMONY COLLECTION RICH CACAO:
A UNIQUE COLLABORATION BRINGING THE WORLDS OF CHOCOLATE AND WHISKY TO LIFE
The Macallan has unveiled The Macallan Harmony Collection Rich Cacao, the first limited edition whisky in an innovative new series of single malts that will see the brand progress its journey towards sustainable packaging.
Inspired by The Macallan’s deep-rooted connection to nature for nearly 200 years, The Harmony Collection is an exploration into the world of sustainable packaging, which will fuse innovative techniques with materials from the natural world at the end of their life to see them reborn with a renewed purpose.
To create the first edition in this new limited annual release series, The Macallan Whisky Maker Polly Logan embarked on a unique journey to Girona, Spain, where she immersed herself in the world of chocolate, exploring the chocolate-making process and uncovering the distinctive flavour profiles.
Polly collaborated with world-renowned pastry chef, Jordi Roca, the youngest of the acclaimed Roca brothers of El Celler de Can Roca, with whom The Macallan has a long-standing relationship. As part of the exploration, she visited Jordi’s famed chocolate factory, Casa Cacao in Girona and she also spent time with master chocolatier, Damian Allsop. Through this unique experience, Polly drew inspiration from the duo’s passion, knowledge and creativity to create The Macallan Harmony Collection Rich Cacao, searching the sherry seasoned oak casks maturing at The Macallan Estate to identify rare, indulgent chocolate notes.
Crafted from a harmonious combination of European and American oak casks, the result is an exceptionally rich single malt whisky characterised by a deep, dark chocolate profile, which pairs perfectly with the richest chocolate for a luxurious sensorial experience.
Sustainability has been a constant guiding principle for The Macallan since it began crafting its single malt whisky in perfect harmony with the beautiful nature that surrounds The Macallan Estate in Scotland’s Speyside in 1824.
Polly Logan, Whisky Maker for The Macallan, said: “The Macallan Harmony Collection Rich Cacao is a wonderful expression which brings together the world of whisky with the fascinating world of chocolate.
“Working in collaboration with Jordi Roca, acknowledged as one of the best and most creative pastry chefs in the world, and with exceptional chocolatier, Damian Allsop, I went on a journey of discovery, learning of the craftsmanship, passion and creativity which goes into making chocolate.
“As I immersed myself in this world, I uncovered a great synergy between the whisky-making process and that of chocolate. Both take time and exceptional attention to detail, with even the slightest changes to the process encouraging different aromas and flavours to emerge.
“For this expression, I sought out a specific chocolate note in The Macallan’s traditional sherry seasoned European oak casks and combined this with a vanilla note imparted by sherry seasoned American oak casks to sweeten the slightly bitter chocolate note I had found. This exquisite single malt offers a delightful whisky and chocolate pairing experience and the chance to elevate The Macallan experience to a new dimension.”
Jordi Roca said: “Our collaboration with The Macallan allows us to challenge our own creativity, and in this project, we have been allowed to play with cacao, which is one of my passions. Being able to inspire a whisky and to create a unique tasting experience has been wonderful.
The Macallan Harmony Collection Rich Cacao has an RRSP of £115 and will be available at The Macallan Estate, TheMacallan Online Boutique and premium retailers, bars and restaurants around the world from October 2021. For further information visit www.themacallan.com
Scotland, Hogmanay and The Macallan
INTRODUCING THE MACALLAN A NIGHT ON EARTH IN SCOTLAND –
CAPTURING THE JOY OF CELEBRATING NEW YEAR
The Macallan has unveiled A Night On Earth In Scotland single malt whisky, which reveals the story of Scotland’s world-famous Hogmanay festivities and captures the universal joy of celebrating the change of year.
The first in a new limited edition gifting series, A Night On Earth In Scotland is a collaboration with acclaimed Japanese-French illustrator Erica Dorn, whose artwork has featured in leading director Wes Anderson’s films. She has also previously created designs for some of the world’s leading luxury brands.
Presented as part of innovative multi-layered packaging that provides an exceptional unboxing experience, Erica Dorn’s playful abstract illustrations are inspired by the historic fire rituals dominant in New Year celebrations around the world.
They also reveal some of the distinctive customs of Scotland’s Hogmanay, including the tradition of first footing when it is good luck for a dark-haired visitor to be the first person to enter your home after midnight, bearing symbolic gifts – whisky, coal and Scottish shortbread – that aim to bring comfort and happiness in the year ahead.
Other design elements focus on the flavours found within the remarkable whisky crafted by The Macallan Lead Whisky Maker, Sarah Burgess, who drew on fond family memories of Hogmanay to create a rich, evocative single malt.
Sarah Burgess said: “Crafting A Night On Earth In Scotland has been an extremely personal experience for me, which took me back to growing up in our family home in Speyside, just across the river from The Macallan Estate.
“The whisky’s vanilla sweetness references the rich Scottish shortbread traditionally gifted and eaten at Hogmanay, while notes of dried orange and spice recall the flavours and aromas that filled our house through the festive season.
“Encapsulating the hopes and dreams of Hogmanay celebrations past, present and future, it also conveys the unwavering human desire to spend special times with loved ones.”
Erica Dorn said: “Fire plays a significant role in New Year celebrations around the world. Around its warmth we gather our families, friends, and loved ones to share past memories and future hopes. Through its purifying qualities we release the past to clear the way for the future. In its dancing light we find solace from cold winter nights, as we have done since the dawn of time. Though the fire rituals may differ from culture to culture, fire is universal in its ability to unite us and bring us ‘home’.
“The colours for this presentation box were selected with a particular journey in mind: first, red for merriment, vitality, good fortune and joy; blue to remind us of a winter evening in Scotland, in all its peace and stillness; and finally, amber – in tribute to the sweet aroma of soft butter and freshly baked shortbread, which were an inspiration for Sarah Burgess in the creation of this whisky.”
This very special single malt was created from a selection of The Macallan’s exceptional sherry seasoned American and European oak casks, along with American ex-bourbon barrels to deliver its rich, sweet shortbread-like character. With a soft, velvety mouth-feel, it showcases the skill of the whisky maker, and The Macallan’s commitment to craftsmanship and uncompromised excellence.
A Night On Earth In Scotland has an RRSP £75 and is available in The Whisky Exchange, Master of Malt, The Whisky Shop and other luxury & specialist retailers.
For further information, visit www.themacallan.com.
BOWMORE ULTIMATE RARE COLLECTION FOR 2022
BOWMORE® ISLAY SINGLE MALT SCOTCH WHISKY LAUNCHES ULTIMATE RARE COLLECTION FOR 2022
September 2021, London // Bowmore® Islay Single Malt Scotch Whisky will introduce a new collection of aged and rare vintages available in the UK at the start of 2022. The new launches, perfect for collectors, drinkers, and investors alike; showcase some of the rarest whiskies from the iconic Bowmore distillery and bring a totally new aged expression to the global portfolio.
The collection includes the last in the highly successful 50-year-old vaults series, the highly desired Bowmore 1969, as well as the exclusive 2021 releases of Bowmore 30-year-old and Bowmore 40-year-old.
For over 240 years, Bowmore Distillery has been capturing the essence of Islay from the shores of its remote island home. Shaped by time, the single malts harness this in every single drop which tell a story of the past, savoured in the present. Each vintage single malt is defined, shaped, and crafted by time.
David Turner, Bowmore Distillery Manager, comments: “These exquisite, aged and rare launches are a credit to the Bowmore portfolio and continue to drive our desire to produce highly revered products. We have been able to showcase how vital time is to each individual vintage, how time spent in casks shape and influences each spirit, making it even more characterful. Each release tells the rich stories of Bowmore, but importantly have their own unique style and character.”
Bowmore 1969 | 46.9% abv | A rarity of the 1960s
The final launch in the 50-year-old vaults series, Bowmore 1969 follows in the footsteps of the successful 1965, 1966 and 1964 releases. An extremely rare single malt, Bowmore 1969 has been meticulously nurtured over five decades. During this lengthy union between spirit and oak, a defining character has emerged, becoming increasingly richer as fruit and smoke flavours remain constant. The taste is almost undefinable; an enigma of flavours which have shaped Bowmore’s legacy, defining the most definitive of decades.
This exceptional limited edition, combining the finest American oak ex-bourbon barrels and hogsheads, unlocks several aromas. Perfectly unifying fragrant and floral notes contrasting with citrus and sweetness to bring rich warmth to this Bowmore single malt whisky.
Bowmore 1969 will retail at £35,000
Bowmore 30-year-old | 45.1% abv | 2021 annual limited release
Bottled in 2000 from vintage 1989 stock, this rare single malt whisky has been carefully nurtured for three decades in the finest Sherry hogsheads and Bourbon barrels. Selected from just two casks each year, this exceptional single malt embodies the last thirty years in the very core of its character.
Bottled at a cask strength of 45.1%, this 30-Year-Old is a celebration of Bowmore’s rich fruity and subtly smoky style. With a burnished gold natural colour, this whisky offers up aromas of ripe apricot, charred pineapple, mango and butterscotch. Whilst on the palate, tropical fruits and honey sweetness unite with subtle peat smoke and hints of eucalyptus, ensuring a warming and lingering finish.
Bowmore 30-year-old will retail at £2,000
Inspired by the art of time and the sea front location of the Bowmore Distillery, the colours and textures of Islay’s ancient stone and bleached driftwood are encompassed within this limited release. Ideal for the collector and investor, this whisky is on a limited run of 159 bottles globally.
Bottled at a cask strength of 48.7%, 40-Year-Old is a deep rich mahogany colour, and offers up aromas of honey, treacle and. exotic fruits combined with beeswax and caramel. On the palate, pipe tobacco and chocolate unite with spices, leather, chestnuts, and pralines giving the whisky a long, lingering, and luxurious finish.
Bowmore 40-year-old will retail at £6,750
All three releases in the ultimate rare collection will be available in the UK from January 2022 in specialist whisky retailers.
