At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com and associated Malt Marketing YouTube channel…
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
The Macallan No.6 in Lalique Decanter (70cl, 43%) £2,500.00
The Macallan Private Eye (70cl, 40%) – £5,995.00
The Macallan No.6 in Lalique Decanter (70cl, 43%) £2,500.00
Dalmore 45 Year Old (70cl, 40%) £11,000.00
The Balvenie 40 Year Old (70cl, 48.5%) £3,349.90
Glenlivet 64 Year Old 1954 – Private Collection (Gordon & MacPhail) (70cl, 41%) £9,995.00
Dalmore 40 Year Old (2018 Release) (70cl, 42%) £6,736.50
Glenfarclas Family Cask Trunk (1000cl, 50.6%) – £105,000.00
Rosebank 26 Year Old (That Boutique-y Whisky Company) (50cl, 48.5%) £1,401.95
Glenfiddich 50 Year Old (70cl, 46.1%) £23,847.38
Glenfarclas 1955 (cask 2216) Family Cask Spring 2015 Release (70cl, 45.4%) £6,584.50
Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 (70cl, 51.8%) – £4,100.00
Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release (70cl, 50.6%) – £5,129.03
Glenfarclas 1970 (cask 2026) Family Cask Spring 2015 Release (70cl, 53%) – £5,988.00
The Macallan Royal Marriage – 1981 (75cl, 43%) – £4,995.00
Bunnahabhain 36 Year Old 1980 – Canasta Cask Finish (70cl, 49.5%) – £1,750.00
Craigellachie 39 Year Old 1980 (cask 2037) – Exceptional Cask Series (70cl, 53%) – £3,500.00
Talisker 24 Year Old 1953 – Connoisseur’s Choice (Gordon & MacPhail) (75cl, 43%) – £2,000.00
Talisker 41 Year Old 1978 Bodega Series 2 (70cl, 50.7%) – £2,900.00
Brora 40 Year Old 1978 – 200th Anniversary Release (70cl, 49.2%) – £4,500.00
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With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: email@example.com
On 21 April, Solas, a glamorous outdoor dining concept launches. For the first time in The Savoy’s history Savoy Court will be transformed into an exclusive short-season ‘pop-up’. This opening marks The Savoy and Bowmore Islay Single Malt Scotch Whisky’s new collaboration; the bringing together of two brands, both celebrated for their history and innovation.
Solas, from the Gaelic for light, joy and comfort, will be the perfect place to celebrate this unique moment in time as outdoor hospitality begins to welcome back guests and The Savoy reopens for permitted overnight travellers. Its menu will comprise an array of superlative cocktails and dining will focus around a spectacular raw seafood bar.
Solas will be a feast for the eyes too; inspired by the heritage and legacy of Bowmore whisky creatively combined with the Art Deco and Edwardian elegance of The Savoy, the venue is set to become the ultimate, unforgettable dining experience of 2021.
Guests will be greeted with an incredible view of a shimmering chandelier as they head into Solas, inspired by the 62 grand chandeliers that grace The Savoy, fused with the drama of the black rocks of the Scottish coastline where Bowmore whisky is crafted. This five metre wide artwork will send rays of light from suspended shards of crystal, decanters and stoppers. The seafood bar also reflects the two brands, bringing together natural slate and granite with gleaming brass, and is backed by a presentation of Bowmore bottles aged over time.
The drinks menu will feature expertly crafted cocktails from The Savoy’s talented team which will have guests savouring every sip. Guests can toast with a Timeless cocktail, a serve that celebrates Bowmore’s unique craft which has been refined for over 240 years, or sit back and relax with a Golden Eye, an homage to everyone’s favourite secret agent. Rare Bowmore expressions will also be available to order including Bowmore 27-year-old.
The Savoy’s chefs will prepare the freshest, responsibly-sourced seafood. Alongside the stunning raw seafood bar the menu also includes three oyster selections served in a Bowmore oyster luge, and paired with a choice of whisky, delicious lobster rolls, gravadlax and Blue Shrimp ceviche amongst other mouth-watering dishes.
Solas is open seven days a week until 21 June 2021, and early reservations are strongly recommended.
Where: The Savoy
Address: Strand, London, WC2R 0EZ
Getting there: Nearest tube stations are Charing Cross, Embankment & Covent Garden
Times: Monday-Thursday, 4pm-10pm & Friday-Sunday, 12pm-10pm
Booking link here
Monday 29th March, London: The Famous Grouse, the no.1 Whisky in the UK, has today announced a limited-edition label to celebrate the brand’s role as the Official Sponsor of The British & Irish Lions.
The one-off design sees the iconic label of The Famous Grouse transformed to read ‘The Famous British & Irish Lions’.
Sold exclusively at Tesco from 30th March, the bottle will be available in three variations (35cl, 70cl and 1L) before being distributed to additional retailers and the on-trade from April.
Following more than 30 years of involvement with the sport of rugby, the limited-edition bottle aims to drive engagement with fans across the UK throughout the tour, championing the games unparalleled sportsmanship and camaraderie. It also forms part of The Famous Grouse The Spirit of Rugby campaign, following the announcement that The Famous Grouse will also be the Official Partner of Premiership Rugby, SA Rugby, and Glasgow Warriors.
Chris Anderson, Head of Edrington Brands, said: “The Famous Grouse has been investing in the sport of rugby for 30 years, and we are very proud to reaffirm our commitment to this great game with the launch of this limited-edition bottle. On sale throughout the British and Irish Lions tour the bottle will enable us to celebrate the pride and camaraderie we see on the rugby pitch every matchday.”
As one of the world’s most popular blended whiskies, The Famous Grouse combines a creamy malt and biscuit flavour with a hint of spice and whisper of smoke to create a truly unique blend.
The Famous British & Irish Lions is best served neat or as part of a ‘Grouse and Ginger’ cocktail made using ginger beer. The Famous British & Irish Lions is the ideal drink to enjoy during The British & Irish Lions tour at home or to toast a try with friends once pubs and bars reopen later this year.
For further information or to join the conversation, please visit @TheFamousGrouseUK on Facebook, @TheFamousGrouse on Twitter and on Instagram @TheFamousGrouseUK
 Following a three week exclusivity period at Tesco.
London, 23rd March 2021: Beam Suntory’s Laphroaig is excited to announce the launch of 10 Year Old Sherry Oak – a new take on its iconic single malt, and a welcome addition to the core range – available from Monday 12th April at The Whisky Exchange, Whisky Shop and Master of Malt.
Finished in Oloroso sherry casks for twelve to eighteen months, this new expression combines the unforgettable flavour of the Laphroaig 10 Year Old with the sweet and aromatic flavours of the sherry casks. Each cask has been carefully selected to compliment the distinct taste of Laphroaig, adding a complexity and balance which is sure to excite Laphroaig lovers everywhere.
Laphroaig Sherry Oak shines an auburn and tawny colour, and has a rich, full bodied flavour. The marriage of casks creates notes of Manuka honey, bacon, and maple syrup, alongside the classic smoke, seaweed, and hint of salt that Laphroaig is known and loved for. As with all Laphroaig expressions, the finish is long-lasting, sweet, and spicy.
Since 1815 Laphroaig has been creating premium single malt Scotch whisky, and the new Sherry Oak finish presents a new flavour profile for lovers of the Islay-distillery’s unforgettable flavour. For the discerning whisky lover, who is drawn to Laphroaig as the most richly flavoured of all Scotch whiskies, this is a must-have cabinet addition.
John Campbell, Laphroaig Distillery Manager, has said “We are so excited to announce the release of our unique and premium expression, Sherry Oak, taking our iconic Laphroaig 10 Year Old and finishing it with the sweet flavours of Oloroso sherry cask. This is a perfect accompaniment to any whisky collection and a celebrated addition to the Laphroaig range.”
Sweet and peaty with medicinal notes, Manuka honey, with strong clove aroma but also grilled smoky bacon, a distinctive character of sweet leather, iodine, and pine tar.
Sweet and aromatic, with rich wax and furniture polish notes followed by treacle toffee, maple syrup, bitter dark chocolate combined with oak shavings, pine needle and cedar scented wood.
The finish is long sweet and spicy with chestnut honey and antiseptic aroma lingering.
European Oak Oloroso Sherry Finished + Refill Oloroso Sherry matured + American Oka ex-Bourbon Matured.
Best served neat, with ice or a drop of water.
Bottled at 48% ABV
£65 | 48% | 700ml
Available from The Whisky Exchange, Whisky Shop and Master of Malt
16 March 2021 – Beam Suntory, a leading global premium spirits company, is making a significant £6 million investment in Glen Garioch’s renowned distillery in Oldmeldrum. The renovation will see the distillery return to more traditional production processes, while also introducing new cutting-edge technology for direct-fired distillation. The planned changes will also reduce the distillery’s carbon footprint. Work began in 2020, and various stages are expected to be completed over the course of 2021.
The cornerstone of this transformation will be the reintroduction of floor maltings as well as the installation of direct-fired heating to the wash still – traditional methods still used by only a handful of whisky distilleries. The return to these traditional processes is a sign of Glen Garioch’s deep respect for its rich heritage, as well as the complexity and quality of its small batch, hand-crafted Highland single malt.
To complement this return to tradition, Glen Garioch has developed a state-of-the-art, highly efficient and safe method for direct fired distillation, which Beam Suntory anticipates will reduce the distillery’s carbon footprint by around 15%.
The first new make spirit will come off the stills later in 2021.
Kwanele Mdluli, Distillery Manager, commented: “We are proud to make this investment in Glen Garioch’s historic distillery, and we’re excited about the future. Although these traditional distilling and malting methods are rare in today’s industry, our teams have deep expertise and passion for these methods, and we’re all looking forward to bringing them back to our distillery. We are honoured to be a part of Glen Garioch’s long tradition of innovation and quality craftsmanship.”
Francois Bazini, Beam Suntory’s Managing Director – Scotch, Gin & Irish, added: “Coming from one of Scotland’s oldest distilleries, Glen Garioch is a rare find – a complex, hearty Highland malt, produced only in small batches. Our whisky has always been made with extraordinary care, and by reinvigorating its distillery and tapping into the brand’s rich history, we’ll be able to build on the quality and complexity that Glen Garioch is already known for. Although we’re looking to the past for inspiration – we’re opening the next chapter in Glen Garioch’s future.”
Glen Scotia Single Malt Whisky is encouraging Scottish businesses to enter the Great British Entrepreneur Awards, which opens for entries from today (March 15).
Earlier this year, Glen Scotia revealed a new partnership with the awards, which acknowledges the hard work and inspiring stories of entrepreneurs and businesses in the UK, in celebration of the entrepreneurial, innovative spirit of its founders. Now, the whisky brand is encouraging like-minded business leaders in Scotland to champion their ventures on a national stage.
The scotch whisky brand, owned by Loch Lomond Group, is one of the last Campbeltown distilleries to have maintained production from the heady days of the 1830s when the region was known as the whisky capital of the world. Glen Scotia continues to enjoy success, now backed by almost two centuries of craftsmanship and experience, and its award-winning whiskies are renowned for their distinctive maritime influence and Campbeltown character.
To mark the partnership with the Great British Entrepreneur Awards (GBEA), which was founded in 2013 and includes the founders of Cambridge Satchel Company and Social Chain amongst its community, Glen Scotia is sponsoring the Entrepreneurial Spirit Award at the regional and national ceremonies. Winners in this category will be given their very own, limited edition GBEA bottle of Glen Scotia 15 Year Old whisky, with a bespoke Glen Scotia 18 Year Old presented to all national winners to mark their achievement.
John Grieveson, Chief Marketing Officer at Glen Scotia, said: “As beneficiaries of the early entrepreneurial spirit shown by our founders back in 1832, we want to celebrate the very best in Scottish business.
“The Great British Entrepreneur Awards provides the perfect platform for up-and-coming Scottish businesses to share their story at a national level and join an engaged community of alumni and judges which features some of the most exciting companies in the UK. We’re pleased to be able to support this year’s event and foster the innovative spirit shown by our predecessors.”
Francesca James, founder of the Great British Entrepreneur Awards, said: “When we set up the awards back in 2013, our aim was to establish a community of like-minded businesspeople in the UK that could learn from one another.
“It’s great to see that Glen Scotia recognises the value of entrepreneurship and innovative thinking, which are embedded in its DNA. We’re incredibly excited to be able to open entries for this year’s regional events, and can’t wait to see which businesses will share their stories.”
Do you have what it takes to rub shoulders with the best entrepreneurs across the country? To find out more, and to submit your entry, visit www.greatbritishentrepreneurawards.com
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